article thumbnail

Advanced ways to use competitive research in SEO

Search Engine Land

Search engine ranking for keywords. Reverse-engineering a competitor’s FAQs This lets you see potential important topics to address with your brand’s differentiators in mind To do this, go to Ahrefs’ Site Explorer , drop in a competitor domain, and then go to the Organic Keywords report. Paid traffic. Trends over time.

Angle 123
article thumbnail

Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

If an AI overview is presented, CTRs of regular organic results might drop Assuming your site does not appear in the AI overview but is highly ranked in the regular organic results, your CTR will drop. From my observations in looking at informational queries especially, a reverse-engineering approach seems to work.

CTR 133
article thumbnail

5 behavioral strategies to make your content more engaging

Search Engine Land

Identify the audience and where your content fits within their journey With search engine algorithms today, optimizing content for your audience is synonymous with optimizing for search engines. Static content tends to be written in the present and can be good at evoking clarity. What motivates them.

Angle 121
article thumbnail

LLM optimization: Can you influence generative AI outputs?

Search Engine Land

Since the introduction of generative AI , large language models (LLMs) have conquered the world and found their way into search engines. This article discusses the evolving landscape of SEO and the uncertain future of LLM optimization in AI-powered search engines, with insights from data science experts.

article thumbnail

How to use AI in digital advertising by Fluency

Search Engine Land

AI can help you with the last mile of your creative AI is great at generating keywords, headlines and even helping you brainstorm some creative angles for your messaging. The post How to use AI in digital advertising appeared first on Search Engine Land.

Angle 71
article thumbnail

AI-generated content in 2024: How to excel and where to exercise caution

Search Engine Land

Issues such as misguided SEO research, factual accuracy, plagiarism risks and the absence of human expertise and reasoning are all in play – and they present risks and challenges for brands. To achieve impressive results, prompt engineering and fine-tuning of data from large language models (LLM) have become increasingly prevalent.