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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

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15 SEO localization dos and don’ts: Navigating cultural sensitivity

Search Engine Land

For example, understanding regional holidays, festivals and significant events can offer timely and relevant content opportunities. Incorporate colloquial terms, local expressions and region-specific jargon, considering language structure’s impact on search results.

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Product page SEO: A complete guide

Search Engine Land

Incorporating user-generated content (UGC) like reviews. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. It is important to optimize URLs for clarity and user-friendliness and not to just stuff keywords. This element will help search engines understand what the image is about.

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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

This report is a valuable tool for pinpointing bottlenecks in the checkout process, helping brands to resolve these issues promptly, leading to an improved user experience for shoppers and potentially more sales. Country: The country from which user activity originated. Why we care. Accessing data. How to view the report.

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Study: 31% of international websites contain hreflang errors

Search Engine Land

There’s also the added complexity of understanding specific language nuances and regional targeting which would only typically be understood by a native speaker or someone who had thoroughly studied the language. Incorrect hreflang implementation can cause many complications (i.e.,

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How entity-based strategies can contribute to PPC success

Search Engine Land

When your landing pages provide relevant content that aligns with the entities highlighted in your ads, users are more likely to have their expectations met by your website and a positive experience with it. Quality score is the search engine’s attempt to evaluate whether you’re delivering content that users want to see.

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The 10 Best Salesforce Automation Tools for 2022 & 2023

Veloxy

Price: Automation plans start at $20/month for Salesforce users Automations: Document generation, document distribution Docomotion is a document generation app for Salesforce that helps you generate thousands of documents in an instant. You can prioritize by lead score, territory, or you can block their data automation from entire accounts.