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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

Sports 122
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Even though you’re trying to speak more to executives and decision-makers instead of the general public, you don’t always need to take a buttoned-up approach to your social marketing. Does your company have a blog?

B2B 109
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How to Make Brands and Influence People

Sales Pop!

Progressive improvements in user-friendly digital platforms have shifted media consumption habits; people simultaneously create and receive real-time news, diverse personalized entertainment, and interactive content on a cheaper and larger scale digitally, which traditional media could not offer.

Negotiate 130
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256
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Your ecommerce calendar just got a year-round makeover

Martech

Up to 39% of global consumers say the volume and frequency of deals overwhelm them, and one in four sidesteps big-ticket sales entirely, according to recent research from Intuit Mailchimp. Entertainment (5%). Gone are the days of assuming your audiences follow the same calendar. Sales or discounts (23%). Celebrations (20%).

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Most celebrity endorsements are expensive mistakes

Martech

Email: Business email address Sign me up! When every celeb seems to be launching a skincare line or hyping a new tequila brand, it’s hard to know what’s genuine. Authenticity : Audiences feel a personal connection to influencers, especially when they’ve followed them for years and trust their judgment on niche topics.

Niche 99
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App opt-in rates climb despite Apple’s permission requirements

Martech

The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. At its launch last April there were concerns about its impact on data collecting. Installs were up too. Fintech was up by 35% and gaming by 32%. Mobile retail racked up $3.5 Why we care.