Search Engine Land

OCTOBER 4, 2022

DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. DuckDuckGo has been steadily growing in use since its launch and now processes 3 billion searches per month. It had a 0.6% search engine market share worldwide and 2.52% search engine market share in the U.S.

Objectives and Key Results 114

Objectives and Key Results Retail Engineering Launch 114

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. Entertainment.

CTR 129

CTR Entertainment Click Through Rate Education 129

Hubspot

FEBRUARY 23, 2018

Becoming an Entrepreneur from MIT Launch. To that end, you’ll learn the various options for funding your business, how to determine whether a new product or service will be financially viable, and how to value a stock, bond, or company for business opportunities. Becoming an Entrepreneur from MIT Launch. Price: Free.

Finance 99

Finance Price Launch Entertainment 99

Hubspot

MAY 14, 2019

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing.

Promote 101

Promote Retail Launch Education 101

Hubspot

AUGUST 27, 2019

Remember, your followers are on Instagram for entertainment, so they don't want to feel quizzed by tough questions. Ask followers their thoughts on a new product or service launch. Ultimately, the Questions Sticker is a chance to have fun with followers and post lighter, more entertaining content.

Entertainment 100

Entertainment Follow-up Niche Retail 100

Hubspot

JANUARY 5, 2021

It also found that 84% of people were convinced to buy a product or service based on the brand’s video. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Focus on catering to your niche and staying authentic first. More User-Generated Content (UGC).

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

AUGUST 26, 2019

The stream of odd videos had no rhyme or reason to it, but it kept me entertained and easily distracted for the whole weekend. And -- most importantly -- should marketers even care about this super bizarre, niche app? Come up with creative ways to show off your brand, product, service -- or even a company jingle.

Entertainment 78

Entertainment Niche Launch Start-ups 78

Hubspot

APRIL 6, 2021

It's especially helpful to have a content calendar to align your social media content with upcoming events, such as product or service launches. Whenever you see something that's informative, entertaining, inspiring, or just interesting, what's your first instinct nowadays? that's your time to publish your content.

Entertainment 93

Entertainment Promote Follow-up Niche 93

ConversionXL

SEPTEMBER 9, 2021

Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc. But with Spotify Greenroom , Facebook’s Live Audio Rooms , Reddit Talk , and Twitter Spaces all offering a similar service, it’s clear that the novelty has worn off. Purpose-driven content.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Since then, we've seen apps like Snapchat and TikTok fill Vine's void. User Behavior.

Non-Profits 93

Non-Profits Entertainment Launch Growth 93

Hubspot

MAY 11, 2020

At HubSpot, before we began creating new content for the new environment, we significantly reduced the frequency of our social media posting, dialed back the promotion of a major product launch ( CMS Hub ), and created a centralized set of guidelines on how we as a company should be communicating during this crisis.

Trust 101

Trust Promote Education Entertainment 101

Hubspot

SEPTEMBER 25, 2019

Ahead of EA's Starwars: Battlefront II launch, fans who got to test out the pre-release version of the game were annoyed that they needed to complete a certain number of playing hours or buy extra features in order to play their favorite characters. To promote the launch of its BFR rocket, SpaceX had CEO Elon Musk host an AMA.

Promote 78

Promote Gaming Niche Agriculture 78

ConversionXL

JUNE 4, 2019

What does it say about my product/service? Your mission, values, brand story, employees, and product/service itself. In 2020, they plan to launch Pokemon Sleep and “give players a reason to look forward to waking up in the morning.” ” Your sleep will impact gameplay, turning a physical need into entertainment.

Campaign 125

Campaign Technique Up-sell Represent 125

Hubspot

JUNE 19, 2015

Take the time to have genuine, real-time dialogue with customers and prospects to better position your brand in a world of evolving and increasingly niche markets. JetBlue responds quickly to customer service questions on Twitter. If your brand is going to go on Twitter for customer service, it’s important to be committed.

Promote 78

Promote Entertainment Trust Niche 78

Hubspot

DECEMBER 11, 2019

Now, most children and teens within Gen Z have access to iPads, smartphones, endless Wi-Fi, or streaming services that put our prized DVD players to shame. While YouTube was launched when most millennials were children, Gen Z usage of the platform has increased by 59% since 2018. Millennials in the U.S.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

MARCH 9, 2021

By housing Gen Z creators together, Chadha says, "We have ensured that the content is not only relatable and entertaining to young people but reflects their beliefs and behaviors. Ultimately, brands will need to leverage authentic, trustworthy, or entertaining content that demonstrates the value of a product to engage Gen Z.

Entertainment 101

Entertainment Niche Campaign Follow-up 101

Salesforce

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Here’s how you can get started.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Hubspot

JULY 28, 2020

These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Aside from using video for entertainment, both millennials and Gen Z prefer to watch videos for information gathering purposes. Interested in adding fun elements to your next marketing video?

Entertainment 101

Entertainment Niche Education Price 101

ConversionXL

NOVEMBER 28, 2022

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For example, sports streaming service Kayo Sports used Spark Ads to promote its best videos from onsite content created at a race event.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

MARCH 20, 2023

Google launches News Initiative subscriptions lab for publishers 2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Google Alerts: Still Broken 2013: Another open letter about how poorly the service was working. Could search tell us the “right” one?

CTR 95

CTR Drivers/motivators Territory Finance 95

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ].

Referrals 115

Referrals Drivers/motivators Angle Trust 115

ConversionXL

JANUARY 18, 2022

It’s becoming increasingly difficult to stand out on qualities like features and customer service alone. 81% of people use Instagram to research products and services, and two in three people say the network helps foster interactions with brands. Tap into niche communities to further understand the questions your audience is asking.

Campaign 122

Campaign Networking Non-Profits Launch 122

Hubspot

NOVEMBER 6, 2019

Because many of them have jobs or are in higher education, these listeners might be interested in learning about a wide range of products or services that make daily life or work easier for them. Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry.

Networking 76

Networking Promote E-commerce Launch 76

The Lost Book of Sales

JULY 12, 2021

Launching the invasion. By being the first to implement this change in their industry, the early adopters expect to get a jump on the competition, whether from lower product costs, faster time to market, more complete customer service, or some other comparable business advantage. Being sales vs. market driven when crossing the chasm.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

DECEMBER 30, 2013

If you’re still wondering why identifying your branding strategy and identity is so important to your success, take a moment to consider these questions: If you’re taking the time to develop a product or service, is it reaching an audience? Is it reaching the right audience? Are you seeing a return on investment (ROI)?

Niche 64

Niche Up-sell Entertainment Gaming 64

Hubspot

JANUARY 11, 2013

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 1) Choose an Optimized Company Username. 9) Leverage the Long Tail.

Real Estate 78

Real Estate Niche Networking Follow-up 78

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anne is a principal analyst in the Sales Operations Research Service at Forrester. Find your voice, and choose the product or service you will be selling carefully. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

FEBRUARY 15, 2017

million visits to the campaign site, as well as 27 million views of the launch video. While it might seem like a niche award program, the Content Marketing Awards actually recognize work in 92 categories, ranging from “Most Innovative Content Distribution Strategy,” to “Best Infographic.”. 6) Communicator Awards. Source: SMPS.

Campaign 70

Campaign B2B B2C Promote 70

Hubspot

MAY 30, 2014

A free service that lets you bring your photos, docs, and videos anywhere and share them easily with others.). Growth: Idea: Launch as a Closed Beta. Evernote initially launched as a closed beta. During this time, people had to sign up and send invitations to their network in order to actually use the service.

Real Estate 78

Real Estate Referrals Growth Drivers/motivators 78

Search Engine Land

DECEMBER 18, 2023

It means vast brand awareness and customer service opportunities on this bustling social media platform are just a click away. You can also use Facebook groups to build a community around your brand and its products/services. They’re actively searching for information, entertainment, or both. With a staggering 2.9

Networking 126

Networking Trust Represent Entertainment 126

Hubspot

DECEMBER 16, 2013

Whether your goal is to gain traffic, leads, or sales, effective content marketing tactics attract, entertain, captivate , teach, and build trust. Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. 3) Try a content marketplace.

Entertainment 69

Entertainment Campaign B2C Technology 69

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers. The right sales channels can help you do this.

B2C 52

B2C Cross-sell Retail Sales 52

Search Engine Land

FEBRUARY 21, 2023

Google Search Console adds ‘associations’ so you can link with other Google accounts 2021: These could provide better and wider view of your data across various Google services. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

Launch 94

Launch Engineering Retail UX 94

Hubspot

DECEMBER 2, 2015

Was it particularly entertaining? Because this specific niche topic aligned well with much of the business content we produce over at CreativeLive, this was a great opportunity to piggyback off of the proven demand and clear success of that existing piece of content. Did it solve a problem for the readers?

Technique 54

Technique Entertainment Niche Start-ups 54

Search Engine Land

JUNE 13, 2023

We’ll look at: How content creators are changing the game with their unique ability to inspire, educate, and entertain their audiences. He excels at creating inspiring, educational and, most importantly, entertaining content. As SEOs, our job is to create inspiring, educational and entertaining content for a SERP.

Entertainment 123

Entertainment Education Strategize Trust 123

Hubspot

FEBRUARY 4, 2013

A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. This is another inbound marketing blog that makes content and education much more fun, combining great writing, plenty of images and visualizations, and entertaining topics.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

A full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. This is another inbound marketing blog that makes content and education much more fun, combining great writing, plenty of images and visualizations, and entertaining topics.

B2C 78

B2C B2B A/B testing Education 78