Hubspot

MARCH 20, 2013

Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. This is why Dan was interested in getting out of the media industry and working for a software company. How consumers digest information is changing, too.

Advertising/ Marketing

Hubspot

JULY 29, 2015

We like the clean design that’s smartly organized and well-labeled so readers know exactly what type of content they’ll be viewing (featured articles, sponsored white papers, events, products, etc.). 4) Dental Products Report. Unsubscribing is easy, as is social sharing. 2) GreenBuilder. We can see why it’s so popular.

B2B

Hubspot

MAY 11, 2015

Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. She'll cover topics from product-market fit, to strategic learnings, to marketing recommendations.

Follow-up

Heinz Marketing

MARCH 14, 2020

Bridging the Gap Between Product Centricity and Customer Centricity. If you have a great product, you shouldn’t rely on that to make up for poor customer experience. With so many new at-home marketers recently, here are some great tips on staying productive in a new work environment. Great insight, Sharat Sharan.

B2B

Hubspot

JULY 27, 2016

If thought leadership isn’t turning your local party planning company into the Steve Jobs of Event Production, what the heck is it? Nobody is expecting him to transform the industry by rethinking about the way humans and pests interact, turning it into a productive partnership. So now the question doesn’t seem so dumb.

Real Estate

Hubspot

OCTOBER 5, 2017

Leads or prospects, the end goal is the same: Nurture potential customers until they buy our product or service. Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints. Closed-won: When the buyer purchases a product or service from the sales rep. Goal: Determine quality of lead.

Technique

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. That means offering access to information about products and services online is essential in this environment. Customers are educating themselves before contacting company salespeople. See examples of martech stacks here.

Objectives and Key Results

Salesforce

MAY 15, 2025

Thats your go-to for real-time usage data on those cool consumption-based products. Subscribe to Partner Communications Get the latest on events, product updates, go-to-market resources, and personalized news straight to your inbox. Now, get this: Flex Credits are here!

Original Equipment Manufacturer

Hubspot

JULY 4, 2017

“Starting today in English on desktop and mobile, when you search for ‘jobs near me,’ ‘teaching jobs,’ or similar job-seeking queries, you’ll see in-depth results that allow you to explore jobs from across the web,” wrote Google Product Manager Nick Zakrasek in the official announcement. 1) Event search results.

Real Estate

Hubspot

DECEMBER 28, 2012

They give searchers more information about your content -- such as authors, music, reviews, events, products, etc. -- making your page stand out from the other pages provided in search results, and thus, garnering you more search traffic. Rich snippets enhance search engine result listings, like the ones pictured below.

Lead generation

Salesforce

JUNE 7, 2023

A microsite is usually a one-page, standalone site that focuses on content for a specific purpose, such as an event, product launch, or engagement strategy. This clarity ensures that users understand the value proposition of your product. What makes microsites so successful and strategic is their simplicity.

Strategize

ConversionXL

MAY 22, 2014

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. As a by-product, they also expect different kind of content to fit within the culture of the platform.

CTR

Hubspot

AUGUST 1, 2018

Think about it: If you called a company yesterday to report a defect in something you ordered, and then you chat them the next day about needing return instructions, you'd expect the person you're talking with to have access to previous interactions and know which product you’re sending back. Source: Forbes.

Conversion

Hubspot

APRIL 1, 2019

They give searchers more information about your content -- such as authors, music, reviews, events, products, etc. -- making your page stand out from the other pages provided in search results, and thus, garnering you more search traffic. Rich snippets enhance search engine result listings, like the ones pictured below.

Lead generation

ConversionXL

SEPTEMBER 24, 2020

In addition to Title and Meta tags that you see on the SERP, there are also other visual extras like images, authors, video, events, products etc – all these are collectively called rich snippets. Adding rich snippets to improve visibility in crowded SERPS.

CTR

Hubspot

JULY 6, 2016

After some event production issues at my marketing association, I called and emailed people who complained on the post-event survey. Even an interim answer is fine , such as: “I’m going to speak with the team right now to see what happened and how we’re going to fix this.”. Acting promptly can de-escalate problems.

Clients

SBI

AUGUST 29, 2011

This is a very big show for Smart Selling Tools as many of the exhibitors are vendors who offer sales and marketing productivity tools. We’ll be there covering the entire event and will be offering the scoop throughout the show, here on our blog. It lists exhibitor name, description, product category and booth number.

CRM

Heinz Marketing

OCTOBER 29, 2018

I’ve been doing some of those around the country, getting some CMOs together to talk about Sales Pipeline, talk about how to create more predictable Sales Pipeline production. The given that you’re going to be able to do the seamless execution and have the amazing production and get Magic Johnson on the stage.

Pipeline

Sell Or Die

JULY 26, 2018

As a leader in live meeting and event production, Tri-Marq helps clients entertain and excite audiences from coast to coast. While each event is unique and every audience different, Tom’s goal remains the same. Today we're spotlighting Tom Graybill, VP, Sales, Tri-Marq in Milwaukee, WI.

Entertainment

SaaStr

APRIL 9, 2019

We’re looking for someone with 4+ years of experience in field marketing, events at scale, or similar that loves community and knows SaaStr well. You don’t have to be an expert at A/V firms or catering or event production — we have a great partner to handle that.

Event Production