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How to make the most of GA4 for SEO

Search Engine Land

This data lets you design content strategies and even refocus the architecture of a website: Event: Product comparison If you have a product comparison page, you can create an event to determine which products or features users most frequently compare.

CTR 124
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Tech Partner Guide to the Summer ’25 Release

Salesforce

Thats your go-to for real-time usage data on those cool consumption-based products. Subscribe to Partner Communications Get the latest on events, product updates, go-to-market resources, and personalized news straight to your inbox. Now, get this: Flex Credits are here!

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LinkedIn releases new Pages features for B2B marketers

Martech

LinkedIn already has a LinkedIn Live product for video events, but users need a third-party broadcasting tool to use it. There are no charges for events products, but LinkedIn requires creators and orgs to have 150 or more followers to their Page in order to host an event.

B2B 120
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SaaStr is Hiring a Director+ of Event & Community Experience!

SaaStr

We’re looking for someone with 4+ years of experience in field marketing, events at scale, or similar that loves community and knows SaaStr well. You don’t have to be an expert at A/V firms or catering or event production — we have a great partner to handle that.

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Sales Enablement as a Communications Center

Sales Hacker

The meeting began with the product marketing leader outlining how the messaging and positioning was changing. This was followed by the sales leader announcing how frustrated he was at not being asked for real world customer examples and pain points that could be used to drive the direction and components of this product release.

Sales 119
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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Product Sampling & Demonstrations Product sampling and demonstrations remain reliable strategies in a field marketer’s arsenal.

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Why I Hired the Fake Steve Jobs

Hubspot

Our parents' generation got their news -- current events, product, and business news alike -- from the daily paper, and did product research by talking to sales reps. This is why Dan was interested in getting out of the media industry and working for a software company. How consumers digest information is changing, too.