SaaStr

FEBRUARY 10, 2024

Having struggled a lot myself in the early days several times … just a few thoughts to summarize my learnings: 1. In my toughest times, it was always adding one great leader that turned things around in the end. Buffer for even more time. Great founders almost always find a way to pull it out in my experience.

Growth 118

Growth Product Customers 118

Search Engine Land

MAY 15, 2024

Entity timing: What seasonal trends or events are relevant to my business? While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. See terms.

Click Through Rate 104

Click Through Rate CTR Campaign Territory 104

Partners in Excellence

APRIL 2, 2024

Habit 2 of Stephen Covey’s famous, “The Seven Habits Of Highly Effective People,” is “Start (Begin) with the end in mind.” Over 60% of the time, they fail–but what would it mean to them, and, consequently, to us if we increased their success rate? We orient all our activities to getting that order.

Customers 122

Customers Closing Presentation Product 122

Search Engine Land

APRIL 22, 2024

Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. The findings illustrate what it takes to have strong customer sentiment for an extended period. Consistency over time is better for long-term sentiment.

Gambling 100

Gambling Entertainment Retail Launch 100

Salesforce

MAY 15, 2024

It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. Our research finds that 85% of customers expect consistent interactions with businesses. Find out how in the 6th State of Service report. Get the free report What is an omnichannel contact center?

Contact 98

Contact CRM Technology Technology 98

SaaStr

DECEMBER 29, 2023

Unicorns are hurting, but — Nasdaq is at an all-time high. But the problem in SaaS especially is that the average public SaaS company is trading for about $2 Billion, and at about 6x ARR. But the problem in SaaS especially is that the average public SaaS company is trading for about $2 Billion, and at about 6x ARR.

Growth 121

Growth Trust 121

Partners in Excellence

APRIL 1, 2024

Preface : Alex McNaughten , his co-founder, and I have been spending a lot of time talking recently. From there, I was shoulder tapped 3 times: 2 US tech giants and then a series A startup in various sales and leadership roles. From 2018 onwards, I’ve built 3 companies supporting the sales org. Sales is service.

Sell 102

Sell Finance Quota Sales Experience 102

Search Engine Land

MAY 2, 2024

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. When you do so, you may find that sales via your video campaigns aren’t as strong as your search campaigns – and that’s OK. This is surprising, given YouTube’s continued growth in popularity.

Campaign 107

Campaign High impact Clients Growth 107

Search Engine Land

MARCH 28, 2024

Once you find one you like, click on it to explore shoppable options conveniently. Sean Scott, Google’s VP/GM Consumer Shopping, said: “People shop on Google more than a billion times a day. Google is testing Style Recommendations, now accessible to signed-in U.S. How it works. Brand preferences. Image generation.

Price 121

Price Engineering Technology Technology 121

Search Engine Land

MAY 10, 2023

It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. ChatGPT – and its numerous use cases – has been widely covered in the last few months. Here are six ways how.

Niche 116

Niche Promote Contact Gaming 116

Martech

MAY 7, 2024

Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? In one hour, you’ll understand that some martech categories are highly commoditized, whereas other martech is still in the process of finding its sweet spot. Grow your martech maturity instead.

Legal 113

Legal Growth Pitch Technology 113

Search Engine Land

JANUARY 19, 2024

You’ll also find answers to frequently asked questions about 404 error pages. Navigation options : Provide easy-to-find navigation elements that guide users back to your website’s homepage, main content, or relevant sections. The New York Times 17. What is a 404 page? Use friendly and simple language to explain the error.

User Experience 122

User Experience Sports Contact Follow-up 122

Martech

MARCH 6, 2024

Other findings. 44% believe AI will be essential for real-time data analysis and shopper insights. 29% find AI helpful but not essential, as other tools can also manage data integration. 2% are indifferent or unsure about AI’s impact. “At Marketers are ready to embrace AI in the retail media space. In your inbox.

Retail 114

Retail Commission Networking Technology 114

Search Engine Land

SEPTEMBER 5, 2023

We’ll share our data and findings, but more importantly, we’ll share our framework – which you can use yourself to understand the risk Google SGE poses to your websites and find solutions. We provide an experimental framework that can help you find a technique that works for your niche in a matter of weeks.

CTR 144

CTR Technique Strategize Niche 144

Martech

APRIL 24, 2024

Start where you are and make small changes over time. Dig deeper: How to make sure your data is AI-ready Step 2: Integrate additional agile approaches The next step is integrating additional agile approaches into your customer experience teams, such as implementing iterations. The brain processes images 65,000 times faster than words.

Customers 104

Customers Represent Promote Start-ups 104

Salesforce

MAY 9, 2024

Now is the time to explore how AI and data will transform applications and the way you build them. We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. It’s a total game-changer for your company.

CRM 144

CRM Technology Technology Start-ups 144

Martech

MAY 13, 2024

Our community launch enabled our user researcher to monitor, evaluate and prioritize customer sentiment in near real-time which, in turn, kept our product development roadmap nimble. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way.

Growth 98

Growth B2B Launch Follow-up 98

Search Engine Land

APRIL 8, 2024

Broken Link Building: Find broken links on relevant websites and offer your own content as a replacement. If they find value in your content, they may link to it or share it with their audience. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers.

Finance 100

Finance Manufacturing Referrals Construction 100

SaaStr

MARCH 6, 2024

But that’s way down from 37% at just $2 Billion in ARR. Customer Count Up 8% Year-over-Year to 18,950 It’s hard to find net net customers after $1B ARR. $100k Customers Growing Faster, at +12% a Year, and $1m+ Customers Up 30% Okta’s bigger customers, at $100k+, aren’t growing radically faster than the rest.

Contract 82

Contract Engineering B2B Growth 82

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

B2B 125

B2B X-functional Pharmaceutical B2C 125

Search Engine Land

NOVEMBER 8, 2023

Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. Now, we can see what pages on our site first-time visitors land on. I’m willing to bet your homepage is pretty high up there, so click that page title to open up Step +2 (a.k.a.,

User Experience 109

User Experience Start-ups Follow-up Gaming 109

Martech

APRIL 8, 2024

What were the key findings and recommendations you made? Can you provide an example of a time when you did this successfully? Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. See more about how marketers are using MarTechBot here.

Strategic planning 92

Strategic planning Technique Strategize Process 92

Search Engine Land

SEPTEMBER 6, 2023

Earned links These links appear naturally when content creators find your content valuable and link to it without your direct request. Earned links These links appear naturally when content creators find your content valuable and link to it without your direct request. I started building links in 2010.

Niche 135

Niche Technique Campaign Contact 135

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. How did we get to this point?

Niche 115

Niche UX Construction Start-ups 115

SaaStr

DECEMBER 23, 2023

Dear SaaStr: What Advice Do You Have For a First-Time VC? One of the all-time best SaaS VCs just invested in one of my companies. My advice is hard learned, and pretty contrary to what you’ll be told. jasonlk) December 23, 2023 My Top 5 suggestions / learnings: #1. Don’t Start Slowly — If You Have Great Deal Flow.

Start-ups 112

Start-ups Pitch Closing Conversion 112

Martech

DECEMBER 27, 2023

At the same time, repetitive tasks can take 10 or more hours per week. Yet, sometimes it takes a lot of failures before you find the right balance. That said, it’s a good time to go over five basic steps to automate routine tasks and which can boost engagement with your leads. No wonder many companies go for automation.

Follow-up 129

Follow-up Contact Trust CRM 129

Salesforce

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. Download the guide 1. This creates complexities that make unification a challenge.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

SaaStr

MARCH 12, 2024

And what should all founders know about the process if the time comes? 2 Talk to Product: D eals that go through M&A teams have an extremely low success rate — less than 1%. Find people in your space and acquirers that are relevant to you. Before the M&A Process What should you do before you even have an M&A process?

Negotiate 84

Negotiate Finance Launch Start-ups 84

Martech

APRIL 25, 2024

Find out what they expect will change in the solution and when. Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more.

Contract 98

Contract Legal Price Technology 98

Search Engine Land

FEBRUARY 23, 2024

It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. Those findings (and more below) come from enterprise SEO platform BrightEdge and its Generative Parser, which has been tracking the behavior of Google SGE across 1 billion queries in nine industries. Why we care.

Education 113

Education B2B Launch Price 113

Search Engine Land

FEBRUARY 28, 2024

Balancing SEO with other crucial elements While SEO is crucial in redefining your client experience, finding a balance and avoiding overshadowing other crucial elements in the customer journey is important. Dig deeper: SEO and UX: Finding the strategic balance for optimal outcomes SEO best practices that improve the user experience 1.

User Experience 113

User Experience UX Strategize Engineering 113

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and how to do it. What is martech optimization?

Strategic planning 98

Strategic planning Technology Technology Strategize 98

Search Engine Land

MAY 13, 2024

A better approach is to start with the keyword, understand the user intent and what they would find useful – and then go build that. It takes a lot of work, effort and time – all things the current leading brands have invested in. It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song.

Engineering 137

Engineering Legal Start-ups Trust 137

Search Engine Land

MAY 13, 2024

Try picturing a time when answers lived only in libraries – it seems archaic now. Your mission is to find the information they need as quickly as possible. For your library to be successful, you’ll need to return better answers that save customers time than other libraries. This process may take hours.

Engineering 114

Engineering Construction Start-ups Process 114

Search Engine Land

APRIL 5, 2024

“ SEO audits are a waste of time.” My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. This will lead to wasted resources, money and time. There are enough of those already.

Hospitality 100

Hospitality Consult Clients Construction 100

SaaStr

NOVEMBER 16, 2023

One thing most SaaS companies get wrong in customer success is they don’t spend enough time surfacing customers that are truly at risk, but aren’t complaining. They just find another solution and leave. You have to find the Almost Churn. Sometimes, yes. And … Once usage drops, it’s too late. They matter.

Customers 84

Customers Product 84

Search Engine Land

MARCH 8, 2024

Google may automated some of the processes around finding these violations but they are considered “manual” by Google. Google may automated some of the processes around finding these violations but they are considered “manual” by Google. Manual actions. ” Examples. Manual actions vs algorithmic updates.

Technique 136

Technique Engineering Process 136