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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. based companies represent 41% of non-local sponsors in Paris. Bring Paris to U.S. Processing.

Sports 118
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The Great AI Talent Grab: The Latest 20VC with Jason, Harry and Rory

SaaStr

The Meta Acquisition Strategy: Insurance Against Irrelevance Meta’s aggressive pursuit of AI talent, reportedly offering hundreds of millions to poach from OpenAI, represents something far more strategic than typical Silicon Valley talent wars. This creates a fascinating economic dynamic.

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

However, following this strategy is often dangerous due to potential Google Search violations. Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. In consequence, often, more important website SEO signals worsen or become inconsistent.

Gambling 105
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P&G's Olympic Effort: A Video About Moms and Athletes

Hubspot

For marketers, the challenge is to create marketing around the Olympics that feels authentic to the brand they represent as well as to the games, and to do that without being overly cheesy. In that spirit, I present the following video made by Procter & Gamble. More Than Videos. Tell a story.

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Sales Route Planners: What They Are + How to Choose One

Veloxy

These tools are also important for the following reasons: Time Efficiency : By efficiently planning routes and minimizing travel time, sales reps can maximize their productivity and visit more customers within their limited schedule. Waze : Seek the thrill of navigating with Waze by following a similar process to Google.

Territory 130
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How to Calculate Your Business’s Break Even Point

Hubspot

We gambled $200 at the casino and won $200, so we broke even.". If you were to calculate your break even point according to yearly revenue, yearly fixed costs, and yearly contribution margin, then yes, you'd get a number that is more representative of the business's profitability since you're considering a full year of activity.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. In practice, this means that an increase in the competition key figure by 10 points represents roughly twice as intense competition in the SERPs for this keyword.” It’s a balance between the following: Search volume.

Gambling 117