Martech

JUNE 6, 2023

It’s straightforward to add up licensing, managed services support and development costs and then make a choice. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business.

X-functional 109

X-functional Cross-sell Contract Up-sell 109

SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

Customers 103

Customers X-functional Price Launch 103

Search Engine Land

APRIL 14, 2023

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google.

UX 103

UX X-functional User Experience Technology 103

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Their software service continues to offer survey capabilities as well as workflow, audience, communication, and analysis tools. Paid plans : Google forms is fully free to use; cloud storage and support service upgrades are available with Google Workspace. Alchemer does a great job pulling an overall report. Google Forms. 6,465 reviews.

X-functional 116

X-functional CRM Networking Price 116

Salesforce

NOVEMBER 20, 2023

Speed up your sales Wait, what is a sales call? A sales call is a conversation between a salesperson and a prospect about the purchase of a product or service. Follow these four steps: 1. Confirm your prospect’s challenge Instead of launching into your sales pitch right away, start with questions. If so, with whom?

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. They will catch up.

A/B testing 162

A/B testing X-functional Price Gaming 162

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. You can read up on how to identify spam mail here. But first, what exactly is a cold email?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. Earned credibility is personal experience, like through friendly customer service or, in contrast, copy full of typos and factual errors. A twenty-something dude comes up to you. What happens if I’m not happy with your service?

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Highspot

MAY 20, 2022

The term sales motion refers to the particular method sales organizations use to bring a product or service to market. While your sales playbook should be specific to your company, a good rule of thumb is to make sure the following sales plays are included: Persona: Tailored to specific buyer personas. What are sales motions?

Territory 52

Territory X-functional Cross-sell Sales 52

Hubspot

DECEMBER 15, 2015

To help you keep your desktop tidy, we've come up with a few helpful tips. Once you have your folders created, you can begin to divvy up your files. When I'm rounding up examples for a new post from the web, I drop them in the Current Examples folder. Follow the instructions below to learn how using Canva.

X-functional 69

X-functional Drivers/motivators Follow-up Start-ups 69

SaaStr

MAY 14, 2023

As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September , we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. OK, so straight up. Next up, we’ve got Nicolas Dessaigne.

Price 90

Price Start-ups Up-sell X-functional 90

Heinz Marketing

OCTOBER 25, 2021

Some great content up there, that’ll help you really think about this hybrid world and hybrid in person online, off line. The technology that the services they offer, what they bring to market, and the value that those things deliver to their customers in both directions. Matt: I’m really glad you brought that up.

Pipeline 116

Pipeline Growth Sales X-functional 116

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! We were thrilled this last time to be able to talk to Melissa Madian Founder and Chief of Fabulous at TMM Enablement Services. I am really excited to feature today Melissa Madian , she is the founder of TMM Enablement Services.

Pipeline 57

Pipeline X-functional Sales CRM 57

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. Those users could simply have more internal motivation to seek information and desire your services. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. And in January, the following month, you spent a reported $200 million on Quovo. It ended up doing just fine. That’s pre-Plaid. Ari : Okay.

Finance 57

Finance X-functional Non-Profits Launch 57

ConversionXL

SEPTEMBER 15, 2020

Setting up your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. As you add Views, which we’ll talk about next, you’ll need to go back and make sure you link them to the Google services you need.” View setup. These are perfect for building funnels.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

OCTOBER 30, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back for another week in the world of SaaStr with me, Harry Stebbings, and following from our episode with Ryan at Okta, I wanted to dive deeper into the mechanics of SaaS marketing today.

A/B testing 74

A/B testing X-functional Launch Start-ups 74

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. Think digital Swiss Army knife: all function, no fluff. Picking a CMS?

Sales 52

Sales Strategize Niche Lead generation 52

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). friendly customer service or text full of typos and factual errors). A twentie-something dude comes up to you – “hey, are you interested in a new iPhone 5? What happens if I’m not happy with your service? What do you do?

Trust 133

Trust X-functional Price Contact 133

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. But when you're tasked to sit down and actually. many marketers draw a blank.

X-functional 67

X-functional Objectives and Key Results Government A/B testing 67

PandaDoc

NOVEMBER 15, 2021

Sales culture is essentially the sum of your team’s attitudes, values, and behaviors; it can usually be summed up in ten or so terms. A culture of sales: Best practices to follow. Give an incentive to the salesperson who signs the most deals with a specific sort of prospect the following month. Conclusion.

Sales 52

Sales Quota Trust Promote 52

SaaStr

AUGUST 7, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. Matt Garratt.

Price 58

Price Retail X-functional Healthcare 58

SaaStr

AUGUST 15, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. So, you teed it up really well. One, it starts high up in the sales process, right?

Retail 75

Retail Start-ups Drivers/motivators Up-sell 75

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market. Work smarter, not harder.

Growth 40

Growth Launch B2B Networking 40

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. You can launch new tests with a point-and-click visual editor.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JANUARY 8, 2016

Setting Up Your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. As you add Views, which we’ll talk about next, you’ll need to go back and make sure you link them to the Google services you need.” ” [Tweet It!]. View Setup. Sequence Segments.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

SaaStr

JANUARY 10, 2020

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Harry Stebbings.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. It’s funny, there’s lots of cities you ask that and there’s like a couple of hands go up. There was a $40 billion dollar investment in a services company. Join us at SaaStr Annual 2020.

Growth 73

Growth Niche Hospitality X-functional 73

Sales Hacker

MAY 10, 2019

These 10 tips will give you a leg up when you are reaching out to people in roles like mine at companies like OnDeck. Offer white-glove service. Often, I will set up a demo just to learn more. Ask me a thoughtful question about the function of my role or our sales process. Which brings up another point… 8.

Sell 17

Sell X-functional Pitch Drivers/motivators 17

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings.

GTM 49

GTM Price Up-sell Product 49