The Performance Max playbook: Best practices and emerging tactics for 2024
Search Engine Land
APRIL 11, 2024
The truth is in the middle and entirely dependent on how you set up your campaigns. If you go with minimal effort (default settings and limited creative crafted for Performance Max), you’ll likely end up with average results straddling all parts of the funnel. Brands with one major market or offering are a good fit for this.
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