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The Performance Max playbook: Best practices and emerging tactics for 2024

Search Engine Land

The truth is in the middle and entirely dependent on how you set up your campaigns. If you go with minimal effort (default settings and limited creative crafted for Performance Max), you’ll likely end up with average results straddling all parts of the funnel. Brands with one major market or offering are a good fit for this.

Campaign 113
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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

LinkedIn has become the world’s standard professional network. Most mistakes people make on their LinkedIn profiles stem from them treating the platform too much like other (non-professional) social networks. On the professional networking platform, you can have a virtual space (much like a website) to host your personal brand.

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

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This day in search marketing history: January 14

Search Engine Land

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson.

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How to redesign your site without losing your Google rankings

Search Engine Land

Most site redesign fails involve the following: Noindexing the website. To avoid creating duplicate content issues with Google, you have to add the noindex meta tag to the test server (or block it in robots.txt): <meta name="robots" content=" noindex, nofollow " /> This tells the search engine to ignore this site version.

UX 103
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Mastodon: The new way to connect with other SEO pros

Search Engine Land

Facebook or Twitter) running all the servers and controlling all data, anyone can set up a server to host Mastodon for themselves, exclusively for their organizations, or for others to join. Your Mastodon profile URL will look like this: [link]. (Or You can use handles to follow users if you are not on the same Mastodon server.

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How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. In other words, a search engine gives results to add to the prompt. It often takes up the entirety of the above-the-fold content area. How does RAG work?

CTR 144