The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. When it’s documented, it can be followed – and measured and tweaked if need be.

Process 98

Process Product X-functional Objectives and Key Results 98

KO Advantage Group

JANUARY 11, 2020

There is no directory of companies ready to buy (that is unless you're responding to Requests for Proposals for government services - but that's a completely different beast). Inside Facebook you could start by using the search tool to search for "friends of friends in X city". Or inviting them to an event or networking function.

X-functional 77

X-functional Government Clients Prospecting 77

Lead Fuze

SEPTEMBER 2, 2023

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. So remember: don’t simply follow footsteps – instead strive to create something better. Remember: don’t just follow – innovate to win those auctions.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.”

UX 126

UX X-functional A/B testing User Experience 126

Lead Fuze

JULY 4, 2023

It’s like having x-ray vision for your sales pipeline. It’s like having your own personal spy network, but without the cool gadgets. Similar to capturing emails, obtaining phone numbers requires providing value upfront; maybe it’s early access to new products or services before anyone else gets them.

Process 52

Process Lead generation CRM Pipeline 52

Lead Fuze

DECEMBER 1, 2021

This is crazy specific, but you could find all the people that match the following: . A company in the Financial Services or Banking industry. The best way is through word of mouth and networking. The company offered me $X,000. LinkedIn is the best place to find up-to-date information. That spend money on Adwords.

Appointment 52

Appointment X-functional Sales CRM 52

Heinz Marketing

MAY 16, 2022

Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. You recommended we cover customer service, customer success today. Why did that bubble up as a topic for you? Alan, thanks for joining us. Nice to do one of these with you.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

PandaDoc

OCTOBER 3, 2023

So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! Automation of routine tasks You can trust a myriad of administrative tasks with AI, from data entry to scheduling follow-ups. The automation potential goes far beyond what is typically considered possible.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. Companies like Buzzfeed and ZocDoc were popping up all around.

Negotiate 83

Negotiate X-functional Legal Finance 83

Hubspot

MARCH 7, 2014

But networking events are busy places, with lots of names and faces to remember -- and frankly, a lot of business cards that never receive follow-up. (Or 2) Keep your card functional. ” x 2” space. Or worse, business cards that just get thrown in the trash.). 5) Make it memorable. Need some inspiration?

X-functional 75

X-functional Networking Clients Prospecting 75

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. Those users could simply have more internal motivation to seek information and desire your services. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do.

Conversion 77

Conversion A/B testing X-functional Technique 77

Hubspot

SEPTEMBER 5, 2018

It has been proven that when users feel a sense of urgency when shopping online, conversation rates can increase by up to 332%. Simply put, users do not want to purchase from an unsecure website -- the large red X with an unsecured padlock can be a real barrier to converting visitors into sales. Is this a genuine site?

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Heinz Marketing

APRIL 11, 2022

As we have been thinking about Web3 and what that means, just in terms of the world and kind of the services we can offer, we’re also looking at investments as well on the crypto and Web3 front. Primarily because you have these gated networks through Facebook and Google that you’re kind of using and all of that.

Pipeline 105

Pipeline B2B Go To Market Sales 105

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. The purpose of sales prospecting is to move the prospect into the sales funnel and eventually generate revenue for the company by selling the product or service. Following-up with prospects.

Prospecting 87

Prospecting Cold Call Technique Sales 87

Hubspot

AUGUST 8, 2019

For instance, check out the ad that came up in my search for “hair plugs”. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. It’s equal to Maximum Bid x Quality Score. The first step in setting up your PPC ads is determining your ad campaign.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Heinz Marketing

JULY 13, 2020

” I ask Joanne why she thinks it’s coming up more often now and how has her answer changed or evolved over time? Companies are really realizing they have to do more than just give lip service to referrals, to say to their sales team, “I’ll just go ask for referrals.” Paul: Hey, welcome back everybody.

Pipeline 83

Pipeline Referrals Cold Call Sales 83

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 104

X-functional Retail Engineering Follow-up 104

Hubspot

DECEMBER 22, 2011

And if you've ever purchased a book from Amazon, you were likely greeted with a follow-up email offering other book suggestions based on the subject matter of your recent purchase. Implement the following 10 marketing personalization tactics in your marketing strategy now to ride the personalization wave of more effective marketing.

X-functional 61

X-functional Campaign Pitch B2C 61

SaaStr

AUGUST 7, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. Matt Garratt.

Price 59

Price Retail X-functional Healthcare 59

ConversionXL

AUGUST 19, 2016

You can then begin testing to see if users who visited your testimonials or reviews page ended up eventually making a purchase. And once you set up tests, you can analyze your sessions length vs. conversions. Setting up HubSpot event tracking ( source ). Custom events simply allow you to see user behavior more granularly.

User Experience 58

User Experience Campaign X-functional Conversion 58

SaaStr

JANUARY 10, 2020

Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. ” I thought this was a particularly interesting one to kind of pick up on.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

Hubspot

JANUARY 6, 2016

So to help set you up for success, we've detailed our process below. With tips designed to help you avoid some of the common pitfalls that lead to costly hiring mistakes, the following information is perfect for anyone looking to build out their team. Once you're done combing through online profiles, get your networked involved.

Referrals 51

Referrals X-functional Follow-up Drivers/motivators 51

Salesforce

JANUARY 31, 2024

Tech sales refers to selling technology as a product or service. Tech sellers typically offer technological solutions to customers’ problems in the form of software, hardware, or information technology (IT) services. A company or an individual might purchase web hosting services for their business or personal needs, for instance.

Networking 59

Networking B2C Cross-sell Negotiate 59

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. What are the biggest challenges in making this transition? Harry Stebbings. Krish Subramanian. Robert Hohman.

GTM 52

GTM Price Up-sell Product 52

SaaStr

JULY 15, 2020

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

X-functional 62

X-functional E-commerce Growth Retail 62

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. About LinkedIn.

Networking 101

Networking X-functional Contact Follow-up 101

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? Harry Stebbings.

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

Search Engine Land

APRIL 14, 2023

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google.

UX 103

UX X-functional User Experience Technology 103

Hubspot

JUNE 29, 2021

Those were some of the things earlier on that set me up for being seen as a leader in our space," said Ladd. Christopher Simmons , small business sales manager at HubSpot, says adding value looks like a combination of the following: Being successful in your role. Speaking up on behalf of people. And if you mess up, own up to it.

X-functional 91

X-functional Start-ups Meeting Conversion 91

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. My service startup quickly grew and became a platform to identify new problems we could solve for clients. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. When clients ask, “Do you do X?,”

UX 120

UX Clients Service Niche 120

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. In-App Purchases: You sell goods / services to users after they have downloaded and began using the app.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. Whether or not you learn them and follow them will make or break your career. Here they are… The 97 Best Sales Books in 2020.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Sales Pop!

FEBRUARY 6, 2023

First, such vendors make claims for these platforms that could never be kept, such as “Get more qualified leads” and “increase sales by x%.” No piece of technology could stand up to a promise of increasing sales, including ours (we make no such claim). AI can only support the salesperson—and for this function, it is very valuable.

CRM 52

CRM Engineering Manufacturing X-functional 52

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. Cold emails are useful for other things too , including recruiting and networking. Sign me up.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

SaaStr

NOVEMBER 21, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. But it took a lot of thinking up until that point before we ended up pulling the trigger. It just made it a lot easier for us to scale up Salsify as we found success. Harry Stebbings. Rob Gonzalez.

E-commerce 103

E-commerce Manufacturing X-functional Retail 103