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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. With fewer days until free shipping and time to publish, now is the time to line up the lists. Consider the following when planning your editorial calendar. Line those up sooner in the season.

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How to revolutionize your market segmentation with genAI

Martech

Iterate and refine your segments through follow-up questions. Consider using the pro versions of AI tools for the most up-to-date and comprehensive results. First, let me ask a few key questions to better understand your business context: What specific types of AI consulting services do you currently offer or plan to offer?

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How To Sell High Ticket Services

The 5% Institute

In this guide, you’ll learn exactly how to sell high ticket services and their niches, by using a proven step by step formula we teach Sales Professionals, Business Owners and Consultants around the world. Read on to learn exactly how to sell high ticket services, and how you can implement it into your sales strategy.

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How to find your niche in SEO

Search Engine Land

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down.

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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. Your TAM is a term used to refer to the revenue opportunity available for a product or service. However, it does have its downsides; industry data may not always be up to date and accurate.

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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

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Unlock the real value of genAI in martech

Martech

This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms. Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service. But with so many choices, which ones truly deliver?

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