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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98
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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Optimizing your landing page experience.

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How To Do Digital Marketing – A Simple Step By Step Guide

ClickFunnels

In this step-by-step guide, we will show you how to get started with digital marketing. One of the most common mistakes that entrepreneurs make when they are just starting out is choosing a target audience that is way too broad. However, not only did the company managed to carve out a niche for itself, it is now generating over $2.3

Niche 290
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How to revolutionize your market segmentation with genAI

Martech

Start with “meta-prompting,” using one AI model to write better prompts for others. Iterate and refine your segments through follow-up questions. Consider using the pro versions of AI tools for the most up-to-date and comprehensive results. Follow-up meta-prompt: This prompt worked great.

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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

Ready to start making sales? The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. You can start with just: Bait. So make sure that you have a basic sales funnel before you start promoting your product. No worries!

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7 Lead Generation Statistics You Need To Be Aware Of

ClickFunnels

It’s important to keep up with marketing trends. This is a problem that is likely caused by lack of customer research and as such can be remedied with customer research: Subscribe to niche subreddits. Join niche online forums and paid communities. Follow popular niche hashtags on Twitter.

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DIY reactive digital PR: How to earn media coverage on a budget

Search Engine Land

As long as you follow a few basic rules, you can earn yourself a handful of foundational links early on in your brand’s life without having to pay for an agency or consultant to do digital PR for you. Instead, with some initial research, you can find the top journalists in your niche and the publications you wish to appear in.

Niche 84