SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Promotional pricing involves a temporary price drop on products or services.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed. In the image above, the U.S.

Territory 52

Territory Objectives and Key Results Legal Sales 52

PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price 52

Price A/B testing Non-Profits Legal 52

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. Identify which top-level metric has dropped.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” You show you can identify hidden revenue opportunities and automate follow-ups that close deals faster. Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Highspot

JUNE 23, 2025

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. Or maybe they’re losing traction due to pricing misalignment. This kind of support pays off.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

PandaDoc

MARCH 13, 2025

As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing? Custom pricing.

Contract 52

Contract Price Negotiate Non-Profits 52

Veloxy

JANUARY 2, 2024

Of course, the method that suits you best will depend on the nature of your business, including factors such as products, pricing models, and revenue cycles. Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. What about SMB with small business grants and the resulting pains and opportunities? Including them in key sales calls without travel and expense is the new agility. The Clement Stone quote applies. How about now?

Transportation 242

Transportation Real Estate Healthcare Government 242

Sales Pop!

OCTOBER 18, 2021

The best options for sales prospecting and lead generation are as follows: LeadFuze. Price: from $132.30 ZoomInfo is a lead generation tool designed for B2B companies that need the most up-to-date information. Moreover, ZoomInfo has the most accurate and up-to-date database for B2B. Price: upon request.

Prospecting 243

Prospecting Price CRM Lead generation 243

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

GTM 129

GTM B2B Conversion Objectives and Key Results 129

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Cerebral Selling

FEBRUARY 22, 2021

Little did he realize how much water heating technology has changed over that time and after a brief education by a local contractor, he ended up going with a modern, tankless hot water system. Not only did we end up winning the business, but that customer went on to become one of our biggest advocates.

Process 227

Process Customers Objectives and Key Results Clients 227

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Objectives and Key Results Real Estate 105

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Even if your prices are uniform, the profit margins may differ.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Veloxy

MARCH 23, 2023

Understanding why one prospect became a customer while another went elsewhere will be key if you expect to make your sales process stronger for future bids. But more importantly, the answer you get will allow you to identify and round up all relevant parties in this or any other similar company next time.

Process 244

Process Objectives and Key Results Sales Up-sell 244

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement. Each type brings its strengths, tailored to your sales objectives.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

PandaDoc

JUNE 6, 2025

In this article, we’ll cover the ins and outs of sales pitches, including what it is, what makes one work, and how to craft one that will drive results. A sales proposal is a formal document outlining your offering in detail, including the scope, pricing, timing, etc. What are the 5 key elements of a successful pitch?

Pitch 52

Pitch Objectives and Key Results Cold Call Contract 52

Sales Pop!

SEPTEMBER 5, 2024

These methodologies are designed to ensure consistency, improve efficiency, and ultimately drive better sales results. The Importance of Sales Methodology Adherence Sales methodologies are not just guidelines; they are strategic roadmaps that, when followed correctly, can lead to predictable and successful outcomes.

Objectives and Key Results 130

Objectives and Key Results Technique Objection handling Follow-up 130

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Those that use AI realize up to 20% better revenue outcomes. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Veloxy

NOVEMBER 17, 2021

Simplify the Sales Process Optimize Your Salesforce Org Automate What You Can Provide Sales Training Minimize Meetings Invest in Paid Search Focus on Qualified Leads Nurture Other Leads Know Where You Get Leads Make Your Pricing Clear Address Objections Share Social Proof Add a Sense of Urgency Be Likable Make Contact Easy.

Process 162

Process SQL Objectives and Key Results Contact 162

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Short, targeted sessions are ideal for teams juggling meetings, calls, and prospect follow-ups. Microlearning increases knowledge retention by up to 80% compared to traditional training formats. You’re not alone. Did you know?

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

ClickFunnels

DECEMBER 27, 2022

Not only do they have insanely high-profit margins but you can also set the price much higher than people typically pay for books provided that you sell it independently and not on a marketplace like Amazon. Breaking up the teaser list like that helps reinforce that the ebook is packed with valuable information. Generating revenue.

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

PandaDoc

MARCH 25, 2025

You choose a price based on size, add any extras, and send your customers on their way. You need to evaluate pricing, implementation, features, integrations, and ongoing support. Because of the hefty price tag, complex sales lead to a longer sales cycle than transactional sales. Take buying a CRM, for example.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Lead Fuze

MAY 26, 2023

Additionally, we will discuss gaining experience before starting an agency, choosing the right pricing model, setting SMART goals and differentiation strategies for growth, conducting competitor research and content approaches as well as building a cost-effective portfolio by hiring freelancers.

Objectives and Key Results 98

Objectives and Key Results Price Clients Technique 98

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Have you built perceived value ? . Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

APRIL 30, 2025

Often, they end up offering huge discounts with expiration dates. While this technique might result in an initial sale, I advise against it because the companys margins and the reps commission bonus both take a hit. Id expect your results to be above the [industry, vertical, market] average. The solution?

Prospecting 69

Prospecting Objectives and Key Results Sales Follow-up 69

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. The best pitch decks follow a story arc that connects the problem to your solution with clear proof and a strong CTA. The result? The prospect tunes out.

Pitch 52

Pitch Objectives and Key Results Presentation Price 52

The 5% Institute

AUGUST 9, 2021

There are a number of key things you’ll need to focus on to ensure you’re successful. Consistently deliver results. Objection handling, and then again – ask for the sale. Being positioned as a commodity, will mean that you won’t stick out with your potential clients; and you may even encourage them to price shop on your offer.

Closing 145

Closing Objectives and Key Results Lead generation Sales 145

The 5% Institute

OCTOBER 20, 2022

Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. IBM initially came up with a concept called BANT; it’s an excellent acronym to help guide you when qualifying your potential clients. Handling objections. BANT stands for: Budget.

Finance 138

Finance Product Sell Objectives and Key Results 138

Gong.io

NOVEMBER 12, 2021

In this prospecting call, that’s your only objective: Land the meeting and move the buyer down the funnel. . Another truth: Longer emails are significantly more effective in booking a meeting: More specifically, prospecting follow-up emails 4+ sentences long are 15x more effective in booking cold prospects than shorter emails.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Lead Fuze

JUNE 27, 2023

To aid in making an informed decision that aligns with your specific needs and objectives, this blog post examines the key aspects to consider when choosing a content marketing agency. source) PPC Experts for Effective Strategy Implementation PPC (Pay-per-click) can bring immediate results by driving targeted traffic to your website.

Objectives and Key Results 96

Objectives and Key Results Contact Campaign Teamwork 96

Gong.io

SEPTEMBER 22, 2021

You’d have fewer lost deals right now and you’d be heading for the long-term results you want (like an accurate forecast and a President’s Club-level sales team). That’s why we created a key-metrics-only sales report template in Excel. Of course, if they give up too soon, they’re throwing away potential deals. Go on… have a boo.

Cold Call 132

Cold Call Objectives and Key Results Sales Price 132