Search Engine Land

APRIL 17, 2024

Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Plus, with the option to follow specific publications, it can lead to more loyal return visitors. Avoid clickbait, as this goes against Google Discover guidelines.

Entertainment 117

Entertainment CTR Click Through Rate User Experience 117

Search Engine Land

OCTOBER 6, 2023

Here are some key strategies and initiatives to consider as you create a roadmap for a future-proof experience in 2024. Personalization: Tailoring user experiences based on individual preferences and behaviors. Brands must leverage the right CMS, CDP and CRM for personalizing user experiences. SUBSCRIBE See terms.

UX 119

UX User Experience Engineering Government 119

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. Navigating the technical challenges Impact on page speed and user experience Page speed is a vital concern for both user experience and SEO. Restricting experiments to logged-in environments only.

A/B testing 115

A/B testing UX User Experience Engineering 115

Martech

MAY 8, 2024

What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Dr. Adam Juda said Google tried to come up with “better prices or more fair prices, where those new prices are higher than the previous ones.” The DOJ’s presentation.

Click Through Rate 89

Click Through Rate Price User Experience Launch 89

PandaDoc

OCTOBER 4, 2019

If you can’t clearly communicate your value proposition through a well-written and well-delivered presentation, you’re never going to land the sale. That’s why they invest in improving their proposal development and presentation skills in order to avoid the common mistakes too many sellers fall victim to. It’s how you say it.

Presentation 72

Presentation Pitch Legal Prospecting 72

Search Engine Land

FEBRUARY 9, 2024

SGE also supports vertical search experiences, such as Google Shopping, and can provide AI-generated answers for specific product searches. Users can engage in conversations with SGE by adding more details or prompts, and the AI will generate follow-up answers. How will search results appear differently?

Clients 115

Clients Engineering Consult User Experience 115

Veloxy

MARCH 5, 2024

Start by understanding the key features, user experience, and overall functionality unique to Gmail and Outlook. Thus, Gmail’s mobile and desktop apps provide easier accessibility, but Outlook’s integration with Microsoft apps offers a more cohesive experience. How do you choose?

Service 130

Service User Experience Price Transportation 130

Salesforce

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. On the flip side, if it’s a bumpy user experience – long load times, hidden log-ins, irretrievable data – then it’s possible their collaboration wasn’t as seamless.

UX 105

UX User Experience Clients Meeting 105

Search Engine Land

OCTOBER 4, 2023

Broken internal links on your website are bad for user experience and search engine visibility. User experience (UX) Ultimately, improving the end-user’s experience is the core mission of any website. To prevent a major faulty link build-up, schedule regular link audits. SUBSCRIBE See terms.

User Experience 119

User Experience UX Engineering Follow-up 119

Search Engine Land

APRIL 26, 2024

Follow the following steps for a methodical and strategic way forward. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well. When one site goes up, another is always displaced. But there’s likely to be even more you can do.

X-functional 121

X-functional User Experience UX Follow-up 121

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. retail brands must be present, helpful and authentic online. Then, optimize it for visibility and user experience.

Retail 100

Retail Trust Networking Presentation 100

Search Engine Land

NOVEMBER 6, 2023

Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. –

CTR 118

CTR UX User Experience Engineering 118

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

Click Through Rate 133

Click Through Rate A/B testing Retail Strategize 133

ConversionXL

MARCH 19, 2013

Louis Rosenfeld and Peter Morville (information architecture gurus, you should read their book ) defined the ‘three circles of information architecture’ as content, users and context of use: It’s about organizing the content and flow of a website based on research and planning. Think search page or a sign-up form.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Search Engine Land

DECEMBER 21, 2023

In a 2016 presentation says: “We do not understand documents. A slide from a Search all-hands presentation prepared by Eric Lehman Google relies on user interactions on SERPs to judge content quality Google has relied on user interactions with SERPs to understand how “good” the contents of a document is. We fake it.”

Gaming 135

Gaming Engineering Presentation UX 135

Search Engine Land

SEPTEMBER 22, 2023

The SMX Advanced 2015 clip was resurfaced by Tinuiti’s VP of Research, Andy Taylor, who claims Dischler made the denial in response to a presentation he had just given. We’re constantly launching improvements designed to make ads better for both advertisers and users." "Our What has Google said?

Price 113

Price Engineering Quota User Experience 113

Martech

NOVEMBER 18, 2021

Google, Apple, and other large brands announced changes to their tracking systems, paving the way for the rest of the industry as it followed suit. They’re showing up with new identifiers all the time. Too often marketers have focused on data collection without working to improve user experience. The result?

User Experience 131

User Experience Technology Technology Campaign 131

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Think mobile-first Craft mobile-first Instagram video ads to seamlessly integrate with the mobile experience.

Real Estate 101

Real Estate User Experience Strategize Closing 101

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. User-friendliness should be the cornerstone of every martech product. But those days are over.

Pitch 98

Pitch Product Electricity Healthcare 98

Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Quiz Ads Quiz Ads present improved personalization to a brand’s idea on Pinterest. SUBSCRIBE See terms. Why we care.

Product 130

Product Retail Entertainment User Experience 130

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. It’s all about helping Google understand your website better so that pages show up for the right searches. We’ll look at each of these in this article.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

AUGUST 1, 2023

Some organizations will have SEO practices documented internally or have established checklists and processes for team members to follow. This also flows the other way in offering insights into the organic user journey, potential pain points, and mismatches between query intent and the presented content.

Objectives and Key Results 85

Objectives and Key Results Education UX User Experience 85

Search Engine Land

DECEMBER 12, 2023

User interaction : These query filters are then presented alongside their search results. This feature allows users to refine their searches further based on specific interests. The knowledge panels aim to enhance the user experience by providing more relevant, contextual information directly within search results.

Objectives and Key Results 123

Objectives and Key Results Engineering User Experience Presentation 123

Martech

DECEMBER 14, 2021

Use the following questions to gauge your organization’s business needs, staff capabilities, management support and financial resources for a Headless or Hybrid CMS: Do we have needs that aren’t being met by our current CMS? Can we deliver the kind of user experience our customers expect, on all of our must-have platforms and devices?

E-commerce 94

E-commerce User Experience Lead generation Presentation 94

Search Engine Land

SEPTEMBER 25, 2023

Understanding the significance of the customer journey in SEO By aligning SEO strategies with the customer journey, marketers can craft content that is highly relevant and tailored to resonate with users as they research a product or service. They gauge the gravity of the dilemma, presenting an opportunity for brands to seize their interest.

Customers 128

Customers User Experience B2C Engineering 128

Search Engine Land

DECEMBER 6, 2022

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. Your main navigation should present your main categories. So, where do you start?

UX 89

UX Manufacturing User Experience Cross-sell 89

Martech

JUNE 14, 2023

Too many businesses seem to forget or ignore the importance of the user experience (UX). Absorb the following pointers to learn why UX is critical to your content and how to execute its principles. The UX honeycomb is a practical framework for producing content with an excellent user experience.

UX 69

UX User Experience Construction Entertainment 69

Veloxy

AUGUST 17, 2022

Other tools are more specialized, such as gamification, customer experience management, and lead prioritization. To take your sales strategy to the next level, I’ve outlined the following 7 Salesforce automation tools that every salesperson should have in their sales stack. The Top 7 Best Salesforce Automation Tools.

Appointment 147

Appointment Territory Cross-sell Contract 147

Lead Fuze

NOVEMBER 24, 2023

As we navigate through this age of rapid technological advancements and shifting user behaviors, it’s essential to keep up with new developments. Preparing for Google’s Innovations Futuristic SEO Strategies Revolutionizing User Experience FAQs in Relation to How Will Ai Affect Seo How will AI impact SEO in 2023?

User Experience 52

User Experience Engineering Strategize Technology 52

Martech

OCTOBER 4, 2021

We’re always getting first-party data and third-party data to try to discern what somebody is up to on our website.” ” Watch the full presentation from MarTech here (free registration required). Neglecting your site’s search functionality can seriously hamper user experience and performance overall.

A/B testing 108

A/B testing User Experience Engineering Campaign 108

Search Engine Land

JULY 10, 2023

Here’s the shortlist that makes up a solid toolkit: View source: Right-click on a page and click “view source” to see the pre-rendered HTML of the page (the initial server response). If the crawler chooses to put a URL through the rendering process, it will end up in the rendering queue. unique transitions between pages).

Engineering 101

Engineering User Experience Follow-up Clients 101

Hubspot

APRIL 20, 2021

It's important to remember that when you're creating a virtual offsite experience, you want everyone to be able to show up. First Round Review held a virtual offsite and had activities including group meals, cooking competitions, self-reflection exercises, group presentations, unconference events, and more.

Meeting 98

Meeting Presentation Follow-up User Experience 98

ConversionXL

NOVEMBER 7, 2022

In this article, you’ll learn why data storytelling is an important skill and how to use data presentation and visualization to influence your audience. It simplifies the complex and presents insights in basic terms to influence decision-making, engage customers and stakeholders, and inspire action. What is data storytelling?

Territory 109

Territory Objectives and Key Results Presentation Campaign 109

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Follow up with what your main call to action or actions are, then ask it to develop some image prompts.

Pitch 124

Pitch Niche Engineering Promote 124

Search Engine Land

JANUARY 26, 2024

What follows is my updated analysis on which generative AI platform is “the best” while breaking down the evaluation across numerous categories of activities. On the plus side for Bing, it is far and away the best tool for providing citations to sources and additional resources for follow-on reading by the user.

Objectives and Key Results 143

Objectives and Key Results Drivers/motivators Follow-up Consult 143

Lead Fuze

JUNE 26, 2023

Further on, we’ll discuss harnessing social media platforms effectively, enhancing user experience through high-quality website content, mobile optimization and blogging tactics that work wonders for any successful business. Your website’s content can make or break user experience and retention rates.

Niche 52

Niche Referrals User Experience Promote 52

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. So much so, users can’t sign up for Threads without an Instagram account. More than 100 million people have signed up for Threads since its launch.

Launch 97

Launch Follow-up Retail Networking 97