Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 99

GTM Engineering Electricity X-functional 99

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

ClickFunnels

OCTOBER 27, 2021

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. Selling your product? Say, if your goal is to sell your product, you can pick from a regular sales funnel, a product launch funnel, or a membership funnel. Create Follow-Up Funnels.

Gaming 239

Gaming Commission Sales X-functional 239

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – these words made popular by Marcus Lemonis and CNBC’s The Profit , have become synonymous with business success. But what does the People, Process, Product statement mean? And more importantly, how can you use the People, Process, Product methodology to build a business to consistently serve you?

Process 98

Process Product X-functional Objectives and Key Results 98

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. If you’ve chosen—or are thinking about choosing—Product Hunt as your platform, here are the steps to improve your chances of success.

Campaign 127

Campaign Product Launch Referrals 127

Sales Hacker

MARCH 12, 2019

Or maybe this: | “A great product demo sells your story, not your features.”. When you finish reading this, you will know: Why storytelling is so effective in product demos. How to use the 7-sentence story structure to turn any product demo into a story. Why Storytelling is So Effective in Product Demos.

Product 97

Product Sell Pitch X-functional 97

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Many businesses suffer because their salespeople follow different sales methodologies. When your team follows various methodologies, it creates inconsistencies within your business. Our products and services are purely vehicles to help get them to their desired outcomes.

X-functional 145

X-functional Sales Clients Closing 145

Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Many are just dressing up old automation in new clothes. Email: Business email address Sign me up!

Price 94

Price X-functional User Experience Technique 94

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up! This will increase open and click-through rates, leading more customers to our product pages. Processing.

Customers 106

Customers Cross-sell E-commerce X-functional 106

ClickFunnels

AUGUST 19, 2021

Buying a product. So in this case the conversion rate is: 10/100 x 100 = 10%. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. They buy your product. What percentage of the people that visited it bought your product?

Conversion 243

Conversion Sales Lead generation X-functional 243

SaaStr

FEBRUARY 12, 2021

” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. Follow up regularly. As it usually does.

X-functional 138

X-functional Engineering Follow-up Prospecting 138

Martech

MAY 7, 2024

When I asked Alex a few days later, they had no idea that I had expected them to follow up. Documenting the request is probably the most important step, and it can be done with a follow-up email, a follow-up Slack message or the creation of a task in a project management tool like Asana, Trello or JIRA.

X-functional 120

X-functional Follow-up Meeting Strategize 120

Hubspot

JUNE 25, 2018

When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. So you can imagine that it was actually “life changing” when I discovered a few key productivity apps for my phone. It’s no surprise that productivity apps have become so popular. To say that I’m a planner is an understatement. Stay Focusd.

Product 101

Product X-functional Drivers/motivators Meeting 101

Highspot

MAY 16, 2019

The answer lies in using the right tools and strategies to improve sales productivity. In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. How do you guide your sales team to achieve better results? Sales Enablement Tools.

Product 81

Product X-functional Lead generation Sales 81

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. For an SEO PM, optimizing for search is the product. Critical thinking.

Product 78

Product X-functional Objectives and Key Results Engineering 78

SaaStr

DECEMBER 28, 2022

Bring up your objections, respectfully. Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Because they ended up really knowing their market. You may be right.

X-functional 27

X-functional Growth Follow-up Strategize 27

Martech

OCTOBER 11, 2023

B2B content focus areas When it comes to content, we found that BIC organizations are focusing the majority of their efforts into four essential “buckets” aimed at various audiences, including: Product/solution. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc.,

B2B 136

B2B X-functional Pharmaceutical B2C 136

Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 57

X-functional Manufacturing Government Non-Profits 57

Martech

NOVEMBER 9, 2023

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. Consider the following: Traditional analyst quadrants tend to hide more than they show. Multi-touch attribution (MTA).

X-functional 117

X-functional Strategize B2B Territory 117

Sales Hacker

AUGUST 7, 2024

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How easy is it to implement your product? Paul Mander currently leads all of go-to-market for B2B at Optery.

Go To Market 121

Go To Market X-functional Engineering Cross-sell 121

Search Engine Land

APRIL 7, 2023

While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if it knows the correct answer when in reality, the platform is “confident but wrong.” where it’s relatively weak (and a simple Excel function would work better). .”

X-functional 113

X-functional Engineering Conversion Product 113

Martech

MARCH 1, 2022

You know, that landscape with more than 8,000 products. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Emergent channels, as well as changes and fragmentation in customer behavior, serve as catalysts for new product categories and products.

X-functional 109

X-functional Hospitality Technology Technology 109

Partners in Excellence

JANUARY 26, 2015

I wish I were smart enough to make up these stories. ” Here is the text, the only thing I have changed is the company/product name (I’m calling it Company X). Or then, I notice, this company and product provide tools to optimize our ability to leverage and automate email prospecting, maximizing their impact.

X-functional 105

X-functional Prospecting Represent Follow-up 105

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. The importance of cross-functional stream teams for accelerating GTM initiatives. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. And we build what we call stream teams.

GTM 81

GTM Engineering Customers Cross-sell 81

SalesLoft

SEPTEMBER 7, 2022

The Importance of Sales Follow-up Emails. There’s a good chance you’re giving up on sales follow-up emails too soon. Where a prospective client may not respond to your initial email, they may do so after the second, third, or fourth follow-up email. When To Send a Follow-up Email.

Follow-up 52

Follow-up X-functional Prospecting Sales 52

Search Engine Land

SEPTEMBER 26, 2023

If a model is trained on English sentences, it learns the statistical likelihood of one word following another, allowing it to generate coherent sentences. Each person (or layer) adds something to the note before passing it on, which can end up with a coherent story – or a mess. It's used when calculating attention scores.

X-functional 103

X-functional Networking Gaming Represent 103

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 96

X-functional Retail Engineering Follow-up 96

Salesforce

SEPTEMBER 16, 2024

It’s easy to get caught up in what to charge. But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. Let’s explore how and why companies turn to this model.

Price 52

Price Electricity E-commerce Finance 52

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 98

B2B X-functional Cold Call SQL 98

Hubspot

APRIL 2, 2018

I wanted to follow up on the proposal.”. "Do We’d already agreed on X price. If we can come down to X price, would you sign today?”. How's your experience with our product/service been so far?". You might be interested in our newest Feature X. ". Things to Say On the Phone. “I Great to meet you [prospect]!

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” Gain – Cost)/Cost) x 100 = ROI%.

X-functional 127

X-functional Technology Technology Relationship building 127

ConversionXL

MARCH 13, 2019

If you’re a B2B ecommerce shop that sells… inexpensive products; in small quantities; exclusively to B2B buyers; The best B2 C ecommerce sites are equally good examples for your B2 B ecommerce site. B2B buyers from Gen X expected phone calls and handholding. The impact of the changing B2B ecommerce landscape.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

FEBRUARY 28, 2017

Think you’re sitting on the next big idea for a product or a product feature? So, how can you validate the ideas sitting in your startup notebook or your product feature backlog without wasting resources? Does clicking the key functionality do anything? Does the UI open? via SlideShare). Validate, learn, iterate.”

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. Your go to market motion has to be driven by the product.

GTM 72

GTM X-functional Start-ups Campaign 72

SaaStr

FEBRUARY 11, 2021

Because in SaaS start-ups, it seems like the majority of first VP Sales fail. And totally screw things up as they fail. Spotting issues before they blow up. Getting feature gaps filled with Product and Engineering. How do we shore up our base? And you want to get to $2m in ARR in the next X months.

X-functional 145

X-functional Quota Sales Up-sell 145

SaaStr

FEBRUARY 15, 2020

I know it’s teamwork in a start-up. In a start-up, the VP Sales has to also be aligned to costs, not just revenue. I.e., guarantee me my full bonus for 6+ months until I’ve built up a big enough pipeline to close enough revenue to hit my number. no guaranteed bonus for X months until you scale). No best efforts stuff.

X-functional 142

X-functional Quota Teamwork Sales 142