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404 pages: Best practices and examples from 50+ brands

Search Engine Land

404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. Here are some best design practices for crafting a user-friendly and engaging 404 page. Editing your 404 page in WordPress can vary depending on how your WordPress is set up.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Up to 70% of people would rather get information about a company or learn something from an article or blog post than a traditional advertisement.

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How To Build the Email List of Your Dreams

Salesforce

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Paid email lists end up in people’s spam folders, or they’ll unsubscribe – and feel mad about it.

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Gmail spam updates are here: What now?

Martech

To avoid ending up in spam folders, remember these three things: Set up specific authentication factors. Don’t misrepresent who you are or why you’re sending the email, and don‘t bombard your users.) If you aren’t sure of your spam rate, set up and reference Google Postmaster tools to see your current spam levels.

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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. In ecommerce, merchandising represents many more opportunities for product promotion.

UX 87
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Instagram Ads on Reels now available to more marketers

Search Engine Land

These ads are designed specifically to seamlessly blend into Reel content, meaning the user experience isn’t compromised. Why we care: Too many ads on Instagram could be problematic for both users and advertisers; users could become irritated by constant interruptions, resulting in less engagement for advertisers.

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Can You Turn Detractors Into Promoters?

ConversionXL

One of its greatest powers is segmenting customers into three parts: detractors, passives, and promoters. You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. But can you turn a detractor into a promoter? The caveat?

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