Remove Gambling Remove Niche Remove Service
article thumbnail

SMB Marketing: 12 Things to Avoid Messing Everything Up

Lead Fuze

1 Assume they’re self-service. If you offer a product or service that appeals to a wide audience, it is critical to analyze down your marketing target audience to a recognized group so that you can utilize message and marketing techniques that are tailored specifically to them. But you also want to keep them engaged.

article thumbnail

Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Move into verticals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

In hindsight, the biggest lesson was to go after a bigger market to increase your chances of success rather than getting stuck in a niche market. They’re spending a lot on online marketing and acquisitions and servicing all those leads from a low-cost place like India. Cast your net wide. Why is this important?

Gambling 111
article thumbnail

Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. This is almost always due to outdated legacy solutions.

Gambling 105
article thumbnail

Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

You might find less relevant results and may spot some niche websites that aren’t household names. Getting ahead of trends Using tools like Google Trends, Pinterest Trends, TikTok Trends and Exploding Topics, look out for new areas of interest in your niche. There’s always a gamble here, though.

Gambling 117
article thumbnail

A guide to Google Ads for regulated and sensitive categories

Search Engine Land

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. We’ll explore strategies to effectively promote your products or services while adhering to Google’s policies and maintaining high ethical standards. Financial services (e.g., Political content.

article thumbnail

Examples of Blogs From Every Industry, Purpose, & Readership

Hubspot

Any type of business — whether it’s focused on ecommerce, retail, technology, or services — can benefit from publishing and maintaining a blog. Educate your leads and customers by helping them stay informed on industry trends and development, and educated about your products, services, and how you can solve their challenges.