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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 99
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

based companies represent 41% of non-local sponsors in Paris. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.”

Sports 117
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Sales Route Planners: What They Are + How to Choose One

Veloxy

With a dedicated sales route planner , you have the advantage of carefully selecting the best route, avoiding the gamble of randomly choosing from thousands of less-optimal options. Embrace the power of a sales route planner that combines strategic planning, expanded sales opportunities, and valuable insights.

Territory 130
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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

In practice, this means that an increase in the competition key figure by 10 points represents roughly twice as intense competition in the SERPs for this keyword.” The best approach is to gather all the relevant information, including competition scores, and use this all to make strategic decisions. Why is keyword difficulty important?

Gambling 117
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10 New Findings Reveal How Sales Teams Are Finding Success Now

Salesforce

Instead of gambling on higher-risk strategies and tactics, sales leaders are pulling back and focusing on what they know works. “Prospects need ways to prove the value of a purchase, and are partnering with sellers to focus on tangible outcomes,” said Alexine Mudawar , Strategic Account Executive at software company Alyce.

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Are some disciplines represented more than others? 60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. How involved is senior leadership?

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Why Agencies Need to Take Transparency More Seriously

Hubspot

In fact, many companies are wondering where the heck their money is going and whose interests are being represented. Procter & Gamble recently made an unsettling discovery. Performance partnerships represent what companies should strive for in all of their marketing programs, as the overarching principle is transparency.