ConversionXL

MARCH 2, 2012

“We don’t sell used cars here…” … we sell “certified pre-owned vehicles” And that totally changes the game. Creating a new category or niche means that, at first, you own it. Market development and associated costs can be high, time horizons long, and you might fail miserably.

Electricity 89

Electricity Niche Price Up-sell 89

Hubspot

NOVEMBER 2, 2018

Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share. The Product-Seeking Market Share. But not all search is created equal. So, Does Amazon Stand a Chance?

Territory 78

Territory Manufacturing Niche Market share 78

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 74

Closing Customers Niche Sports 74

Hubspot

MARCH 26, 2013

Had the brand published the Dunk in the Dark ad the next day, it would not have had anywhere near the punch it did during the game. For smaller, more niche events, they may not be necessary. Has your team experimented with real-time marketing? Share your experiences in the comments below! 6) Frame the Conversation.

Angle 78

Angle Networking Conversion Niche 78

Hubspot

APRIL 21, 2020

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. It's critical you get to know the leading apps in your niche, see where they fall short, and use those insights to make your app even better than the competition's. You probably already have a ton of competition.

Launch 101

Launch UX Networking Cross-sell 101

Lead Fuze

JULY 24, 2023

Note that while it provides an expansive view, accuracy may sometimes take a hit due to reliance on external data which might not fully align with one’s niche segment. This dual-pronged strategy provided valuable insights about potential customers and competitors alike – helping them refine their go-to-market strategy accordingly.

Strategize 52

Strategize Strategic planning Niche Price 52

SaaStr

JULY 29, 2022

In other words, is it make sense to just try to grab market share and go free and then try to cash in revenue later? And if we’re founders, we can make fun of Gartner and Forrester and even things that we love, like G2, we can make fun of them a little bit because like, all these grids are silly, like they’re gamed.

Price 109

Price Product Start-ups Niche 109

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Mastering SEO for Ecommerce Visibility If you’re in the ecommerce game, you know it’s not just about having great products anymore. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Pinterest for B2B Marketers. 2) Pin infographics, data, and charts.

Networking 78

Networking B2B Lead generation Promote 78

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Jason Lemkin: And what was the first VP you hired outside of sales that was your ah-ha moment that changed the game, that moved the needle? What was that game changing VP? It is staggering. Henry Schuck: Yeah.

Non-Profits 92

Non-Profits Strategize Trust Growth 92

Search Engine Land

AUGUST 28, 2024

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. Increased market share? More sales?

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

SaaStr

JUNE 26, 2022

In other words, why are there generally just a few leaders that own almost all market share, with perhaps a few scrappy guys behind them? I think we all know why SaaS is rarely truly mono polistic — there generally aren’t true market and network effects. There’s no game of chicken, of wait and see.

Niche 28

Niche Gaming B2C Construction 28

SaaStr

MAY 23, 2025

The question becomes whether you can out-innovate them or find a defensible niche. Execute the “Run Fast” Strategy Use AI as a wedge to get initial traction Build comprehensive platforms before competitors catch up Price aggressively to gain market share while you have advantages 3.

Legal 69

Legal Price Niche Negotiate 69

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. It’s a niche topic, but it’s an interesting one.

Niche 109

Niche Follow-up Start-ups Closing 109

SaaStr

OCTOBER 22, 2020

The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. Actively helping in niche groups on social platforms helped build our first communities, grass-roots style.

Engineering 118

Engineering Growth Niche Start-ups 118

SaaStr

AUGUST 12, 2022

So I just see this so many times you’ll see a deck, we need this money to get sales and marketing going. I believe you, it’s true, but venture capital is a weird niche thing that… Frankly, venture capital at any stage only wants to invest in folks that are already off to the races. Jason Lemkin: I don’t know.

Price 98

Price Pipeline Meeting Follow-up 98

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. Now, the leading companies are hiring sales content experts, internally and externally, as consultants to uplevel their outreach game. That usually leads orgs to hand marketing a blank check.

Sales 70

Sales Consult Technology Technology 70

Search Engine Land

AUGUST 11, 2023

This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. This is where we see the limitations of LLMs on niche topics. Figure 23 Paid For my friends on the paid side, here are the members of the “Paid Advertising” group of posts.

Engineering 95

Engineering Follow-up Start-ups Niche 95

The Lost Book of Sales

JULY 12, 2021

Once we force the competitor out of our targeted niche markets (secure the beachhead), then we will move out to take over adjacent market segments (districts of France) on the way toward overall market domination (the liberation of Western Europe). Concentrate an overwhelmingly superior force on a highly focused target.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

APRIL 17, 2025

And how the game has changed. PE firms won’t save struggling SaaS companies – They hate broad horizontal market SaaS companies without pricing power and prefer niche vertical software with market dominance. “It’s a very scary time to play the game today.” They are very successful.

Price 99

Price Gaming Niche Growth 99