SalesProInsider

JANUARY 24, 2024

What do you think about those questions? That’s why the initial questions in any conversation, especially in a prospective client conversation, need to be SMART! Smart questions earn you the right to move forward in a productive sales conversation or networking conversation. Instead talk smart. Or rather, “ask smart.”

Sports 62

Sports Conversion Networking Pitch 62

Search Engine Land

FEBRUARY 19, 2024

So, what do I think this means for voice search, and is it important in 2024? And how do we tell if it’s working if we don’t really have access to any data? As people get comfortable speaking longer content, they may be encouraged to use more conversational long-form queries in voice search instead of just short commands.

Entertainment 123

Entertainment Technology Technology Gaming 123

Partners in Excellence

FEBRUARY 2, 2024

“All sorts of “”Experts” offer miracle cures and prompts to “give us the answers, doing all the work for us.” Before I dive into this discussion, I do recognize we are in the very early stages of learning how to exploit these tools for greatest value. Or are we misusing them, tragically?

Manufacturing 117

Manufacturing Engineering Technology Technology 117

SaaStr

MAY 16, 2024

So, how did they compete for engineers who were getting offers from Facebook and Google? You can get really good at this remote world if you’re born into it. There are real trade-offs and clear advantages, and those who weren’t born that way struggled in 2020 when they were forced to do it.

B2B 78

B2B Angle X-functional Trust 78

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Try that with Performance Max, and you’ll force it into doing something it’s not built for. Performance will take off if you lean in on its machine learning and smart algorithms. Get the daily newsletter search marketers rely on.

Campaign 138

Campaign Retail Lead generation Pharmaceutical 138

Partners in Excellence

MARCH 1, 2023

The other thing we discovered is the tool couldn’t distinguish between good and bad data, it was just data that it analyzed and determined recognizable patterns. In some sense, we discovered AI wasn’t really very smart. It was just really good at sorting and showing us different patterns, based on the analysis.

Manufacturing 97

Manufacturing Technology Technology Process 97

Martech

APRIL 11, 2024

The rise of smart mobile devices. Higher-ups want us to do more with less (efficiency). We are really good at solving their urgent problems in this sphere. That’s why we love good marketing but can’t stand sleazy, lazy or inconsiderate versions of it. The rise of cloud-based software.

B2B 120

B2B Manufacturing Technology Technology 120

Search Engine Land

OCTOBER 27, 2023

So, how do you know when to apply or be critical of a “best practice”? And Google Ads’ role (or any other ad network) is to get you to spend more. Leverage automated bidding There are probably just a few people left who can still successfully run manual CPC campaigns – and that’s a good thing. Why do I say “almost” though?

Non-Profits 120

Non-Profits A/B testing Campaign Networking 120

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. Click here to take the survey Get MarTech! For every sweater submitted, The Food Group will donate 10 meals to Feeding America.

Technology 94

Technology Technology Process Customers 94

Search Engine Land

NOVEMBER 2, 2023

Ask yourself, how often do you get a great idea, learn a new skill, or start a new affiliate project, and you never see it to completion? The good news is that, like learning research, there are many practical takeaways to help you develop better plans that you are more likely to stick to. What are goal-setting frameworks?

Objectives and Key Results 103

Objectives and Key Results Drivers/motivators X-functional Clients 103

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news). What does your business need to do with AI? Available resources. Target users.

Strategize 128

Strategize Education Price Service 128

SaaStr

MARCH 5, 2023

Some wicked smart, some merely very smart. Good but not great CEOs just can’t find a way to iterate fast enough. Good but not great CEOs just can’t find a way to iterate fast enough. When the competition does, you get left behind. The very best CEOs really want to do what they are doing for 10–15–20 years.

Start-ups 86

Start-ups Growth 86

Search Engine Land

JANUARY 8, 2024

Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Store locations.

Retail 82

Retail Promote Strategize Launch 82

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Nobody wants their leader to tell them to “do more with less” because of what it will ultimately result in — missed targets. Instead of telling your team to “do more with less,” I’d recommend re-phrasing the statement to “Get more value out of what we have.”

Contract 101

Contract Technology Technology Price 101

SaaStr

NOVEMBER 17, 2023

Well to get something off the ground, You need to build it. If you can’t help here in the early days, you better be a darn good salesperson. Why at least in the early, pre-revenue days, do they want to work for a CEO that can’t also ship product? How do you do this, if the CEO isn’t at least a pretty good engineer?

Engineering 97

Engineering Trust Technology Technology 97

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We The initial response I had was to raise concerns for why we shouldn’t do it or to delay it.”

Education 116

Education Territory Growth Technology 116

Salesforce

OCTOBER 19, 2023

That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Become data literate We get it: Data terminology can be intimidating. But you don’t have to be an engineer.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Search Engine Land

FEBRUARY 20, 2024

YouTube video optimization I’ll start with this option because it’s the one I recommend my clients use for one simple reason: you get the benefits of organic search on both Google and YouTube. Get the daily newsletter search marketers rely on. You can do this with either YouTube or self-hosted videos.

Real Estate 121

Real Estate Campaign Technique Clients 121

Search Engine Land

JUNE 9, 2023

The good news is that the impact will likely be surmountable. For search + shopping campaigns Level up how you leverage smart bidding by providing high-quality first-party data. You can do this through customer match lists, which can be uploaded directly to Google Ads in the audience manager. SUBSCRIBE See terms.

Objectives and Key Results 89

Objectives and Key Results Campaign Construction Conversion 89

Search Engine Land

NOVEMBER 15, 2022

Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. At the time, most brands that did run PMax campaigns also continued to run Smart Shopping campaigns.

Campaign 95

Campaign Retail Clients Growth 95

Martech

APRIL 25, 2024

’ Unless there’s a good discount attached.” Do not try to fit this sprawling generation into a one-size-fits-all box. They spend more than other groups on material goods that cater to quality of life, such as health supplements and assistive technology. Dominate the social platforms Facebook and X.

Trust 110

Trust Represent Legal Niche 110

Martech

MAY 18, 2023

Pushing sales can be good for quick wins but has a lower return on investment. Companies often need good data and an outside perspective to create content marketing strategies that strike the right balance of encouraging engagement and asking directly for sales. Desperation and self-interest push good leads away.

Promote 126

Promote Entertainment Clients Campaign 126

Martech

JANUARY 5, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, have you been following CES? Do viewers want to check their digital artwork during a timeout when they’re watching a bowl game? Can’t they just do that on their phones?

Gaming 91

Gaming Campaign Follow-up Technology 91

Martech

JANUARY 17, 2024

“I think there are going to be lots of different tactics to get through this,” said DeZao. “Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need.

Retail 132

Retail Entertainment Finance Start-ups 132

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. Brands get $5.78 Top performers get an amazing $18 of EMV for the same spend. Find content creators who match your culture and can learn to or already love what you do. in earned media value (EMV) for every dollar they spend on influencers.

Entertainment 76

Entertainment Campaign Trust B2B 76

Search Engine Land

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As

Government 106

Government Campaign Follow-up Conversion 106

Martech

MARCH 20, 2023

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Here are three essentials for writing a good prompt. Explain the context of the question: Do you need talking points? Smart content.

CRM 95

CRM Customer Relationship Management Relationship Management B2B 95

Search Engine Land

FEBRUARY 15, 2023

While I do think it’s smart to diversify your advertising channels, Facebook is still the top social network at 2.9 If you have the Conversion API set up , you will get better results. Advantage+ shopping campaigns are doing well for most ecommerce businesses that have access to this new tool which is still rolling out.

Campaign 100

Campaign Networking Lead generation Conversion 100

Search Engine Land

AUGUST 31, 2023

While most agencies will say that trust is important, we often encounter things that may inherently lead to a lack of trust, even if they feel like they could be good for business. Reliability : Do you do things when you say you will? Intimacy : Do clients feel confident that you can be trusted?

Trust 127

Trust Clients Referrals Contract 127

Martech

FEBRUARY 6, 2024

Face up to the phygital Apparently we can blame the Australian agency Momentum Worldwide for coining the word “phygital,” a neologism that neatly obscures the good old Latin-derived terms “physical” and “digital.” We wanted (with consent) to get offers and discounts related to our actual location.

B2B 109

B2B Advertising/ Marketing Negotiate Management Consulting 109

Search Engine Land

DECEMBER 18, 2023

It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. Speed: Do your webpages load fast on mobile, desktop and beyond? Doing this should get you most of the way toward effective SEO. Strong calls to action: Make it easy for your users to know what to do next.

UX 133

UX Click Through Rate Engineering Service 133

SaaStr

AUGUST 4, 2021

There is a lot to do in marketing. But a new VP of Marketing will really only do 3 things. It’s not that they aren’t smart, or driven, or thoughtful in most cases. There is just so much to do in marketing, from product marketing to brand marketing to customer marketing to, of course, demand gen.

Pipeline 142

Pipeline Education Closing Up-sell 142

Salesforce

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? The good: Like corpus data, scraped data comes from diverse sources and therefore covers a broad range of topics.

Government 113

Government Healthcare Trust Represent 113

Martech

APRIL 26, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may you always do for others and let others do for you. Unfortunately, they seldom get the recognition and recompense they deserve. Who are they in your organization?

95

95

SaaStr

OCTOBER 26, 2023

The VP that’s smart, gets stuff done but: Constantly argues; and/or Does things they’re told not to do; and/or Breaks rules; and/or Creates lots of issues with other VPs Etc. can be good. You don’t want groupthink, and you want the best of your team challenging each other to do even better. What do i mean?

Start-ups 90

Start-ups Growth 90

Martech

MARCH 15, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, we hope you are doing well. Brands seldom get credit for not doing something, but on this topic they should take a bow. Marketers are heckin’ smart.

Non-Profits 86

Non-Profits Campaign Start-ups 86

Martech

FEBRUARY 1, 2024

How many emails do you think your most valuable Gmail users received on average per day in Q4? For one thing, we’ve seen clients attempting to use annotations to get their emails recategorized as Primary (which is arguably better) instead of staying in the Promotions tab and getting the benefit of annotations.

Promote 102

Promote Start-ups Campaign Clients 102