Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 117

Growth Launch Territory Legal 117

SaaStr

JUNE 23, 2025

ChatGPT launched in November 2022. The companies succeeding are the ones where AI engineering sits at the leadership table, where AI considerations drive product roadmap decisions, where AI capabilities influence go-to-market strategy. You have a talent (and vision) problem. Accept that you’re starting over.

Product 68

Product Engineering Launch Growth 68

Martech

MAY 17, 2024

When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. To stay relevant in the marketplace and begin building traction, you need to grow your market share and position your brand as a leader in the industry.

Legal 121

Legal Launch Campaign Pitch 121

SaaStr

OCTOBER 26, 2022

Start by looking at tectonic shifts in technology or market that facilitate the creation or adoption of your product. Grammarly launched during the age of cloud computing, big data, and natural language processing algorithms. If you launch a product in an enterprise and don’t get many questions, you’ve done something right.

Teamwork 102

Teamwork Legal Launch Sales 102

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 73

GTM X-functional Start-ups Campaign 73

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. manage all the SMBs in the mid-market.

GTM 87

GTM Territory Gaming Sales 87

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. Our growth is fueled by the way our product enables go-to-market teams to authentically engage with customers. About Deloitte.

Technology 61

Technology Technology Legal Networking 61

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. What is a fractional chief marketing officer?

Non-Profits 127

Non-Profits E-commerce Consult Niche 127

Sales Hacker

SEPTEMBER 29, 2020

Today on the show, we’re excited to have Vishal Sunak, the CEO and founder of LinkSquares where he’s responsible for developing strategies aimed at assisting both corporate, legal, and finance teams with the review of their contracts. How has been the sales evolution of the go to market motion for LinkSquares?

Contract 117

Contract X-functional Objectives and Key Results Legal 117

Openview

AUGUST 23, 2018

Assessment is where you outline the commitment necessary to structure the business for the channel, as well as identify the specific steps to take in launching the channel strategy in an accelerated manner. Validate the practicality and legality of selling thru the channel. Phase 1 – Assessment. Competitor strategies and results.

Legal 61

Legal Growth Strategize Launch 61

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. Thanks in large part to a presentation by former HubSpot CRM Mark Roberge at SaaStr, HubSpot customer Ecobot decided to pursue the same model when launching its software platform for environmental consultants.

Retail 36

Retail Manufacturing GTM Price 36

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

Sales Hacker

APRIL 21, 2021

Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. The marketing team ran a super successful campaign and generated hot leads. Partner with cross-functional teams to advise on impact of new and existing initiatives or launches. This results in dozens of bottlenecks.

Finance 114

Finance Cross-sell SQL GTM 114

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. “Our growth is fueled by the way our product enables go-to-market teams to authentically engage with customers.

Technology 40

Technology Technology Legal Networking 40

SaaStr

DECEMBER 17, 2019

But some investors were willing to go on that journey with us. And of course per the lawsuit, I spent a lot of time on legal analysis. This Schwab product, they launched it and a month later they had $10 billion in assets under management. That allows us to have a very different go to market strategy.

Finance 85

Finance X-functional Non-Profits Launch 85

Sales Hacker

MARCH 2, 2021

Outreach has been a longtime sponsor of this podcast and they just launched a new way to learn. I had been waiting tables at a restaurant in the Boston area called Legal Seafoods, and I realized if I didn’t leave that pretty soon, I’d become a lifer. No one really knew how it was going to work out.

Referrals 66

Referrals Cross-sell Contract Sales 66

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. You can find information on blogs, LinkedIn, product launches, customer feedback, and news releases.

GTM 52

GTM Retail Drivers/motivators Contract 52

Sales Hacker

NOVEMBER 17, 2020

We’ve actually recently announced the launch of Operations Collective. Finance, legal and HR professionals need their own community, just like revenue executives and leaders do. Again, people that are running finance, legal and human resources or people functions within high-growth companies.

Start-ups 107

Start-ups Technology Technology B2B 107

Sales Hacker

MARCH 10, 2020

She’s the VP of marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. Prior to Tackle, Nicole was the CMO at UserIQ, where she built the marketing department from scratch and launched their go to market strategy resulting in significant ARR growth.

Cross-sell 83

Cross-sell Objectives and Key Results Pitch Start-ups 83

PandaDoc

DECEMBER 9, 2022

In addition, it can help you generate higher profit margins that you can reinvest in improving your products, running robust R&D operations, and launching influential marketing campaigns. However, in many cases, you’d be better off figuring out your own unique path and go-to-market strategy. Disclaimer.

Price 52

Price Profit margin Legal Retail 52

Highspot

MAY 20, 2022

Sales motions are defined by your larger go-to-market strategy. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Align your go-to-market teams. Still, you want to launch the final product strategically to ensure adoption in the long run.

Territory 52

Territory X-functional Sales Cross-sell 52

Highspot

JANUARY 9, 2024

This training would cover topics like ethical selling techniques, legal compliance, and maintaining a positive company reputation. This integration ensures that training supports key business activities such as meeting quotas, new acquisitions, product launches, and marketing campaigns.

Technique 52

Technique B2B Cross-sell B2C 52

SaaStr

FEBRUARY 22, 2019

And I’m not working in the daily operations of the company anymore and I’m launching a VC fund for early-stage companies. And later on, we launched the proper academy with a certification program based on that. Meaning when you want to go from 15 to let’s say 70. Matt Turck: Very good thank you.

Up-sell 48

Up-sell Start-ups Clients Growth 48

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence. Video Reviews. Prospect Engagement.

Customers 22

Customers Tradeshows Technology Technology 22

Hubspot

APRIL 23, 2025

Do your due diligence by gathering all of your documentation and getting ahead of anything that could slow down the sale (such as signoff from other shareholders or active lawsuits or legal proceedings). Prepare to go to market. Do you want to launch a new venture, invest in other businesses, or take a break?

Sell 48

Sell Legal Negotiate Non-Profits 48

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 81

GTM Pitch Up-sell Contact 81

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Limited Partners : A partner in a company or venture who receives limited profits from the business and whose liability toward its debts is legally limited to the extent of his or her investment. Well, lets go and help them.

GTM 77

GTM Sell Pipeline Networking 77

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. How to Launch a Successful Startup Business. There’s a lot that goes into starting a business, like strategy, budgets, and legalities, before you can create and roll out your product or service. Validating and Launching Your Product. I’m glad you're here. Getting Funded.

Non-Profits 101

Non-Profits Agriculture Growth Launch 101

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Your team’s unique strategy can change the way companies go to market decades later. Bridget Gleason. Danielle Perlstein.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? So legally we’re still a Belgium company. So legal headquarters is still Brussels operational headquarters, where management is … commercial perspective. Teddie : Can you tell us a little bit about why New York?

Growth 76

Growth Territory Government Engineering 76

Sales Hacker

NOVEMBER 24, 2020

If you’re listening, and you haven’t heard about Revenue Collective or operations collective, our new community for finance legal and HR professionals, I encourage you to take a look. Go to revenuecollective.com. We have people that do nothing but go-to-market strategy. Never before possible.

Sell 108

Sell Territory Quota Up-sell 108

SaaStr

AUGUST 26, 2022

A few can, Andreessen and maybe Sequoia, but 99% of the VCs you meet, legally, they can only invest in startups, whether they’re late stage or early stage. Jason Lemkin: Crossover funds can go where it’s greener. VCs mostly can’t do this. To some extent, that should be true. Jason Lemkin: Now other people do this.

Quota 98

Quota Growth Product Closing 98

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 61

X-functional Drivers/motivators Start-ups Engineering 61

Sales Hacker

APRIL 15, 2025

Speaker: A quick pause because it can be so hard to stay abreast of the newest AI developments around go to market with how quickly things are changing. They’re gathering thousands of revenue leaders to explore how high performing teams and individuals are leveraging go to market intelligence and AI to crush revenue goals.

GTM 62

GTM B2B Follow-up Campaign 62

SaaStr

JANUARY 3, 2020

296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 12

Contract Price Commission Up-sell 12

SaaStr

AUGUST 20, 2020

As for Kyle, prior to Figma he spent over 5 years at Dropbox achieving some incredible milestones including launching and scaling the Austin, Texas office from 3 to 80 people and being responsible for growing Dropbox’s leading partner ecosystem. You’ve got the legal process, which can have MSAs and DPAs and all of these things.

Sales 106

Sales Price Quota Start-ups 106