SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 93

Growth Launch Territory Legal 93

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 98

GTM UX Go To Market CRM 98

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. SmartPage Web Apps easily integrate interactive web applications into SmartPages, powering key go-to-market use cases, from ROI calculators to meeting schedulers. ?.

Technology 56

Technology Technology Launch Go To Market 56

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

MAY 5, 2021

That structure also helped us take on customers we weren’t quite ready for, at times testing our existing systems and processes, but mostly stretching my team to deliver an increasingly better product. $25-50M: This lesson came the hard way: after a poorly executed product launch. 25-50M: Create and/or mature your operating system.

Product 111

Product Launch Growth Strategize 111

Outreach

OCTOBER 20, 2020

Leaders who oversee go-to-market teams understand that better than anyone. The events and in-person meetings your teams relied on for leads or relationship-building were canceled. They adapted their team and process to allow for quicker responses and faster expertise. There was no choice: The options were bend or break.

Launch 59

Launch Territory Inside sales Relationship building 59

Martech

DECEMBER 21, 2022

What are the different types of marketing management? Top marketing management processes to know. Agile marketing management team development . Measuring the results from marketing management. Resources for learning more about marketing management . What is marketing management and why is it important?

Objectives and Key Results 98

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 98

Hubspot

NOVEMBER 19, 2020

How to Create a Market Development Strategy. The decision of when and how to develop your existing market should be a methodical process. Because of that reality, follow these steps and use these resources to determine if you should develop your market, how it should be developed, and whether or not the initiative is successful.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 110

GTM B2B Drivers/motivators Sports 110

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. I was asking too many close-ended questions (over 25 per meeting). I was interrupting prospects a lot (over 10 times per meeting). What we learned came as a big surprise.

Education 89

Education Pipeline Follow-up Clients 89

Salesforce

NOVEMBER 7, 2023

Here are some ways to do it: Workshops: Organize people into groups and ask them to work on solving a problem together, like ideas for launching a new product, growing the business, or selling into a new industry, region, or company type. Presentations At sales kickoffs, you’re usually launching something new. Don’t do it.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

SaaStr

MARCH 16, 2022

How are you going to sell your service? This is one of the most important questions for founders to answer as they prepare to launch a product. When OpenPhone first launched, they were focused on a sole proprietor, and their ACV was low. The Power of PLG. What is your product? . Who is your target audience?

Growth 77

Growth Product Niche Launch 77

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

Highspot

JANUARY 9, 2024

In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid. What Does the B2B Sales Process Look Like? The B2B sales process is a structured yet flexible journey tailored to meet the unique needs of customers.

Technique 52

Technique B2B Cross-sell Negotiate 52

SaaStr

FEBRUARY 13, 2024

Ashley’s initial job at Brex was to take the existing successful outbound process, improve it, and specialize the function of SDR. This could be the first Go-To-Market hire where you’re still doing founder-led sales, or you still have a founder as the sales leader and a couple of AEs pushing to hire an SDR to supplement demand gen.

E-commerce 70

E-commerce Networking A/B testing GTM 70

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Highspot

DECEMBER 19, 2023

Its benefits contribute to more aligned sales processes and reps that excel in their roles: 1. Streamline the Sales Process The sales development playbook provides a clear roadmap for handling leads, reducing guesswork, and ensuring consistency. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Sales Hacker

JULY 21, 2023

Strategy & Design Jason Vargas: We’re going to be talking all about outbound. But as you begin to think about your Go To Market motions and types, there are always different things to consider. Go to market types So there’s types and then there’s motions. Are you meeting them in person?

GTM 52

GTM Pipeline Prospecting Meeting 52

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com ” Want more?

Territory 64

Territory Launch Up-sell Meeting 64

SalesLoft

NOVEMBER 17, 2020

Your Lead Management Process Flow. Do you have a formal lead management process? So you can realize the full value of your investment, whiteboard your CRM lead management process and formally document it for all involved departments to review. You can tailor communication to meet individual needs using cadences.

Territory 105

Territory Sales Technology Technology 105

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Territory 82

Territory Pipeline Launch Technical Sales 82

SaaStr

JANUARY 21, 2022

Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work. Go-to market mechanisms don’t translate.

B2C 78

B2C B2B Non-Profits Launch 78

Lead Fuze

NOVEMBER 30, 2021

But international markets are difficult to enter. Need Help Automating Your Sales Prospecting Process? Go through a variety of filters to zero in on the leads you want to reach. The first step in entering a new market is to create an actionable cross-functional, go-to-market strategy.

Territory 52

Territory Pipeline Sales Launch 52

Gong.io

DECEMBER 14, 2022

Target account selling makes accounts even more likely to close by encouraging reps to personalize every interaction throughout the buying process and building long-term partnerships between the buyer and the seller. But the TAS process makes you more attractive to these accounts, too. Go-to-market outreach. Far from it.

Sell 62

Sell Cold Call Contract GTM 62

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Additionally, simple tweaks to payment options and contract terms go a long way to addressing customers’ budgetary concerns. Speed up rep success.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Outreach

NOVEMBER 18, 2020

You’re the person who meets with them one-on-one, coaches them through challenges, holds them accountable, and evaluates their performance. That was a challenge for a global financial services company when it launched an initiative to improve the customer experience at its call centers, Gallup reported. Think Past Launch.

Launch 52

Launch B2B Management Consulting Consult 52

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

Highspot

JUNE 11, 2020

Marketing would own the top of the funnel and sales would own the bottom. Once a lead was ready for sales, it could be handed off and, in many cases, would never hear from marketing again. This linear process is no longer possible in today’s world. Core Marketing Responsibilities. What Does Marketing Do for Sales?

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Hubspot

DECEMBER 8, 2020

For example, Facebook recently launched a tool called Facebook Shops , which enables any company with a Facebook or Instagram Business page to create a mini-online store that links with all platforms owned by the social media brand. How Marketers Can Navigate 2021 -- and Beyond. Image Source.

Gambling 101

Gambling Entertainment Price Campaign 101

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. We’re reaching another inflection point as businesses navigate how to do more with less during macroeconomic headwinds. How HubSpot Payments Can Help.

B2C 65

B2C Price B2B Sales 65

Highspot

NOVEMBER 1, 2022

This means empowering reps with content, training, and guidance — but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Refresh your sales strategy. Make personalization easy. Activate every channel.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Outreach acquired revenue intelligence software company Canopy, and launched Outreach Commit. We are nothing without your incredible partnership.

CRM 40

CRM Pipeline Referrals Growth 40

InsightSquared

JUNE 28, 2019

Over the course of 3 days from June 12 to June 14, Ramp 2019 brought together more than 400 sales, marketing and business operations practitioners to learn from the world’s most recognized go-to-market professionals. Here are some key highlights of this exciting three-day revenue ops event. InsightSquared Solutions Reveals.

GTM 54

GTM Launch Go To Market Meeting 54

ConversionXL

NOVEMBER 23, 2022

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. A way to do this is by making your story become a strategy. In-person events FTW!

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

SaaStr

APRIL 30, 2024

Kyle went into a board meeting the next month and felt really good about cleaning up deal quality and driving up customer quality. So board meeting number two was a lot better. This process allowed them to carefully understand what made a good customer and find them in demand gen marketing and outbound.

Go To Market 100

Go To Market GTM X-functional Objectives and Key Results 100

Highspot

APRIL 14, 2023

“Enablement is the key to unlocking sales productivity.” — Adam Gilberd, VP Commercial Sales, Salesforce Market dynamics are constantly shifting, which means your sales processes and tactics also need to evolve. Other things to consider include: Identify the best type of sales tool to meet your training needs.

Sales 52

Sales Technology Technology Technique 52