Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Get MarTech! In your inbox.

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Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. When pitching, emphasize the specific problem your product solves rather than its features. But one unassuming topic that kept coming up?

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Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

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Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) As a marketer, I think the same thing.

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Highspot

NOVEMBER 24, 2024

For instance, training teaches salespeople to pitch a product, ask better questions, or handle objections, while enablement ensures they can access customer data or case studies to support their pitch. Sales Pitches and Presentations The first impression a sales rep makes is crucial.

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Highspot

AUGUST 21, 2024

You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. This launch of new innovation is an opportunity to inspire the organization, deepen customer satisfaction, engage new buyers, and generate revenue for the business.

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Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

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Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. UserEvidence – launched ROI Studies.

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Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. Strategic thinking helps sales reps tailor pitches that address complex buyer needs. Adaptability Market conditions and product offerings often change rapidly.

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Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. This level of expertise allows well-trained reps to pivot on the fly, tailoring their pitch to different buyer needs. co-marketing materials). Customer support to address customer queries and ensure adoption.

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Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

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Martech

OCTOBER 18, 2022

Members of the taskforce were then invited to pitch ideas. “We Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches.

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Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

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Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Ensure partners can easily access case studies, one-pagers, email templates, pitch decks, and call scripts. A well-organized partner portal is ideal for hosting all marketing and sales collateral.

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Martech

MAY 17, 2024

When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. It provides brutally honest feedback and helping PR professionals identify how to best revise and pitch their news to the media.

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ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

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Highspot

NOVEMBER 2, 2022

In the two years since its launch, customers are eagerly taking advantage of the Training and Coaching feature set, adding on average one course every one-and-a-half months. “Right now, organizations are doing everything possible to manage the pace of change and evolve,” said Robert Wahbe, CEO, Highspot.

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Sales Hacker

DECEMBER 9, 2019

How to pitch ‘category creation’ to your CEO or CFO [30:17]. I transitioned from more of the go-to-market function to product, because part of what I really enjoyed was talking to customers and translating those requirements into something engineers can build. Whatever he was going to do, I wanted to be a part of it, too.

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ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. Showing your marketing executives that you’re interested in taking the lead on more tasks is a great way to prepare yourself for a marketing manager career.

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Martech

JUNE 26, 2024

The other, more established, launched its first user conference this year and is still discovering new ways to extend the value of that event. was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Take a look at what they’re creating. Goldcast.io

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Highspot

JUNE 11, 2019

SEATTLE, June 11, 2019 – Highspot , the highest customer-rated sales enablement platform, today launched a new integration with Microsoft Dynamics 365 for Sales, which is available on Microsoft AppSource. “Sales and marketing teams are drowning in tools. Get more information about Highspot’s integrations. About Highspot.

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Hubspot

JULY 24, 2012

When they asked me to work with them, they were nearing a product launch. And part of their strategy to support that launch was hiring a marketing agency. In the meantime, they would be pitching both local and national “rags” to get feature articles written about our company. At first we went along with it.

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Sales Hacker

JUNE 23, 2021

If you have a sales or revenue-related job title, you are welcome to submit a pitch for your article idea here. Best article to read: Learn why one sales leader thinks cold calling is the best way to get business , why it’s actually very fun, and the best tips on how to launch a conversation on the phone. John Barrows.

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Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

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SaaStr

APRIL 21, 2023

A 10% connect rate is a sign you have a solid pitch and that your offering resonates with people. You need a sustained effort of partner marketing, and when done right, it should develop 10% or more of your revenue. Going to market with someone with an overlapping base can be a tremendous force multiplier.

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Heinz Marketing

MAY 2, 2022

You’re going to take your a proliferation of tools that you’re going to try and stitch together at the end of the day, when your CMO and CRO are looking at each other, and they’re saying, “Okay, we roll up this new pitch. That answers the why and how you’re going to make this really stick.

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Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. According to Rachel, her platform delivers “an intuitive interface so users can easily build, find, and pitch content” — ensuring that reps have what they need on hand to win deals. Never Stop Innovating.

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Sales Hacker

DECEMBER 21, 2017

When ARR consistently exceeds $10 million, then a separate unit managed by a new Sales Operations Director may be launched. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning. Deals desk.

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Hubspot

FEBRUARY 6, 2014

Getting some early press and publicity via Kickstarter before we launched fully online is something we think will be helpful for the product in the long term. During this time, we started thinking Kickstarter could be a great avenue to go to market. Q: How long did it take you to set up your campaign?

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Highspot

MARCH 29, 2022

Today marks an exciting moment – we are launching the #CustomerSpotlight series, dedicated to showcasing our customers’ career achievements and thought leadership in sales enablement. My one sentence pitch is that we help companies automate complex workflows with an easy to use platform.

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Salesforce

NOVEMBER 7, 2023

Sellers begin their pitches by understanding the customer’s why. Shark Tank Fail: Teams of two pitch their very worst business ideas to a panel of judges, and the team that makes people cringe the most is the winner. Presentations At sales kickoffs, you’re usually launching something new. Excitement. What do they do?

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SaaStr

JUNE 11, 2019

But they pitched me the idea, and I actually didn’t really love the idea. I’m not sure I’m at product market fit yet. Anyone I pitch to tells me, “well, show me more traction.” And then you identity I’m missing someone on the go-to-market or growth side. I have an idea.

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Sales Hacker

MARCH 10, 2020

She’s the VP of marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. Prior to Tackle, Nicole was the CMO at UserIQ, where she built the marketing department from scratch and launched their go to market strategy resulting in significant ARR growth.

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Cross-sell Objectives and Key Results Pitch Start-ups 84

SaaStr

APRIL 2, 2019

I’m going to share with you successes and failures and my top lessons learned. Maybe it was to launch a new product, maybe it was to get to $1 million in ARR, and when you get there, it’s amazing, right? So we invested in that product, built out a couple of key features, opened up our APIs and launched that product.

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Highspot

MARCH 30, 2021

This means empowering reps with content, training, and guidance – but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Get started with our guide to launching and landing sales strategies.

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SaaStr

SEPTEMBER 18, 2020

And in this way, we under invested in middle management along the way, especially in our go to market motion. Instead of investing a bunch in automation, they invested a bunch in managers in that go to market motion. You just go copy. Go copy ZoomInfo. Go copy anything. And they trusted people.

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SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. In addition, through our partnership and integration with Tiled, users can easily create Seismic microapps, delivering memorable evergreen content like digital brochures, pitch decks, 3D interactive visuals and more.

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