Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. To address these issues, Zoom launched the “Zoom One” bundle, consolidating core functionalities and reducing the number of standalone add-ons.

Price 112

Price E-commerce Cross-sell Profit margin 112

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. UserEvidence – launched ROI Studies.

GTM 114

GTM Strategize Pipeline Launch 114

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 111

GTM Represent Growth Go To Market 111

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Don’t wait for the perfect product launch to start generating demand.

GTM 112

GTM Launch Education Account management 112

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

B2B 98

B2B Represent Launch Price 98

Sales Hacker

FEBRUARY 21, 2024

We decided to go bigger. Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). Warm Intro Navigator represents a transformative shift in network activation and referral practices. It also represents a transformative shift in how resources are provided. A podcast series?

Referrals 109

Referrals GTM Networking Represent 109

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io. Well, Operator.ai

GTM 120

GTM Pipeline Finance Growth 120

SaaStr

SEPTEMBER 7, 2022

Once your product is refined and ready to go to market, inform your users they will now need to pay to continue using your services. Product Hunt is a platform for launching new products. Demodesk reached out to companies with a successful Product Hunt launch, asked them what they did, and followed their guidance.

Cold Call 98

Cold Call Launch Networking Sales 98

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. Can you imagine? Honey, check out this new webinar on support workflows! Good luck!

Campaign 122

Campaign B2B B2C Click Through Rate 122

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 2 mistakes product managers should avoid.

GTM 109

GTM Customers Sales Growth 109

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Understand that B2B buyers are still humans.

Product 127

Product E-commerce Strategize B2B 127

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Here’s how it can enhance your sales team’s performance: 1.

Pitch 52

Pitch Sales Technique Cross-sell 52

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Trust Up-sell 98

Sales Hacker

SEPTEMBER 2, 2020

The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. The customer is walked through the entire sales and onboarding process by a dedicated account representative.

Inside sales 132

Inside sales Cold Call Contract Price 132

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 94

GTM Launch B2B Lead generation 94

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Growth Campaign 124

Highspot

NOVEMBER 2, 2022

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. Companies are under pressure to not only protect the bottom line, but to achieve more with less.

Growth 98

Growth Product Customers Healthcare 98

SalesLoft

NOVEMBER 17, 2020

Personas represent individuals. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Ensuring your messaging and content are up to date and reflect your go-to-market strategy. Create cadences for personas. Set up lead-scoring criteria.

Sales 105

Sales Territory Technology Technology 105

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Their original approach — to court and sell directly to customer service representatives — didn’t quite translate to Salesforce’s approach. Determine what it is your market really needs.

GTM 98

GTM Pipeline Strategize Represent 98

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Run experiments on your company’s own performance and success data, not general data that might not accurately represent you. What we learned came as a big surprise.

Education 116

Education Pipeline Clients Follow-up 116

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage. We’d like to do more.

GTM 119

GTM Niche Cross-sell Contract 119

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

Martech

DECEMBER 21, 2022

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Customer analysis : Analyzing customer data involves understanding the composition of your market, its needs, and its satisfaction levels.

Objectives and Key Results 103

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 103

Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Product Training for Partners Channel partners, resellers, and distributors extend your reach, but they need the right tools and product knowledge training materials to represent your product and brand effectively.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. This represents a 20 percent year-over-year growth from last year’s survey. “No About Deloitte.

Technology 61

Technology Technology Legal Networking 61

SalesLoft

APRIL 12, 2016

Back in 2013, I launched our very first Salesloft product for salespeople, and made a big mistake. Later, after launching our (now) core product for sales engagement , I vowed to never make the same mistake again. It began with my early sales calls. It didn’t take long for me to realize the mistake I had made.

GTM 52

GTM Commission Gaming Launch 52

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The Case for Taking Your Business (& Sales Transactions) Online. The last question becomes how to start selling online. How HubSpot Payments Can Help.

B2C 78

B2C Price B2B Sales 78

SaaStr

JUNE 11, 2019

Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. You’re missing that whole element of growth or go-to-market.

Engineering 109

Engineering Growth Promote B2B 109

Outreach

NOVEMBER 18, 2020

Imagine how many urgent emails about a big organizational change they might receive from all levels of leadership — executives, directors, HR representatives, and you, their manager. Think Past Launch. One of the biggest mistakes of change management is only planning a strategy up until launch. Show Permanency of the Change.

Launch 52

Launch B2B Management Consulting Consult 52

Salesforce

NOVEMBER 7, 2023

Here are some ways to do it: Workshops: Organize people into groups and ask them to work on solving a problem together, like ideas for launching a new product, growing the business, or selling into a new industry, region, or company type. At the end, ask a representative from each group to present on what they discussed.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Sales Hacker

AUGUST 10, 2021

Outreach has been a longtime sponsor of this podcast, and they just launched a new way to learn. The structure could be a hierarchy, could be how they go to market. How would you summarize, what are the key elements in your opinion, specifically around sales that Sandler represents? Show Introduction [00:09]. Are you B2B?

Consult 117

Consult Clients Follow-up Drivers/motivators 117

Sales Hacker

FEBRUARY 9, 2021

And of course, it represents itself also in comp, if we get to talk about that here today. Sam Jacobs: It’s a commonly held belief that there are stage appropriate leaders and that as you move from five to 10 million in recurring revenue that the best way to do it is to be replacing your go-to-market team.

Networking 72

Networking Up-sell Represent Negotiate 72

InsightSquared

DECEMBER 30, 2019

For Sales Ops, it is helpful to have a handful of guiding principles, which can be in place from year to year and do not change based on the size of the company, the go-to-market strategy or who is on the team. Blue represents emails with the banner and red are those without. The First Three Principles of Sales Ops.

A/B testing 12

A/B testing Pipeline Engineering Represent 12