Highspot

FEBRUARY 20, 2025

Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Product Training for Partners Channel partners, resellers, and distributors extend your reach, but they need the right tools and product knowledge training materials to represent your product and brand effectively.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. Here’s how it can enhance your sales team’s performance: 1.

Pitch 52

Pitch Sales Technique Cross-sell 52

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. He believes fractional GTM roles represent the future.

GTM 102

GTM Gambling Pipeline Strategize 102

SaaStr

JULY 6, 2025

The Developer Invasion: 30% of Users Write Code Perhaps most surprising: developers represent ~30% of Figma’s user base during Q1 2025. Even more telling: these large customers represent 37% of total ARR , showing Figma’s ability to expand within enterprises far beyond initial design team deployments.

Represent 106

Represent Education Growth Pipeline 106

Sales Hacker

JANUARY 13, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. In those scrappy early days, the first sales hire sets the tone for your entire go-to-market engine. Create – launched AI Templates to make building even more accessible.

GTM 106

GTM Cross-sell Pipeline Strategize 106

SaaStr

MARCH 2, 2025

.” Growth Tactic #2: The Compound Startup Approach to Product Expansion Rippling has expanded from 4 products to 30+ in just a few years, exemplifying what Parker Conrad calls the “compound startup” approach continuously launching new products to drive expansion.

Growth 77

Growth Cold Call Cross-sell Account management 77

Sales Hacker

MARCH 21, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Spekit – CEO & Co-Founder Melanie Fellay launched a book, Just-In-Time: The Future of Enableement in a World of AI. There are things you can learn from it, but you have to build a new one everywhere you go.

Growth 77

Growth GTM Product Government 77

SaaStr

APRIL 28, 2025

The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.” years later. Now well above $1.3B

Product 104

Product Transportation Growth Launch 104

Sales Hacker

NOVEMBER 22, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. What’s different is how quickly you need to adapt your approach to keep up with market changes.

GTM 106

GTM Sales Represent Government 106

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM 40

GTM Objectives and Key Results Sales Growth 40

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 74

GTM X-functional Start-ups Campaign 74

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. It also keeps seasoned sales reps sharp with continuous learning and coaching tied to events like launching new SKUs, expanding into new verticals, or handling technical objections. Did you know?

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

SaaStr

FEBRUARY 3, 2025

You’re winning true enterprise workloads, not just “fins” (side projects or experimental business lines that don’t represent real adoption). Going Enterprise Is a Company-Wide Decision The #1 mistake? Thinking enterprise is just a go-to-market play. It’s not.

Hospitality 109

Hospitality Price Manufacturing Engineering 109

Sales Hacker

MAY 16, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. The market also took notice. Its a bet and a signal that go-to-market isnt just a function, its the system every company needs to win. Go-to-market becomes your edge. ZoomInfo shares jumped 7.4%

GTM 71

GTM Represent Legal Go To Market 71

Sales Hacker

FEBRUARY 4, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. So my company Operators Guild or the community is launching its 21st chapter. What go to market creates for metrics.

GTM 84

GTM Finance Cross-sell X-functional 84

SaaStr

JUNE 13, 2025

This means: Ship faster : Your iteration cycles need to be measured in weeks, not months Close faster : Enterprise sales cycles that used to take 6-9 months are now happening in 6-9 weeks Scale faster : The window between product-market fit and competitive response is shrinking rapidly 2. The Performance Gap Is Widening — Exponentially The 4.4x

Contract 69

Contract B2B Growth Drivers/motivators 69

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to slides.

GTM 104

GTM E-commerce Real Estate Networking 104

Sales Hacker

MAY 9, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Get specific – launch campaigns 2x faster beats transform workflows. Startup to watch Jeeva – just launched: your superhuman AI agent for top of funnel.

GTM 87

GTM Launch Represent Growth 87

Sales Hacker

JULY 25, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partnerships, and RevOps.

GTM 97

GTM Go To Market Growth Trust 97

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM 107

GTM Customers Non-Profits Growth 107

Sales Hacker

MAY 2, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Often we think about a press release piece first when we think launch. While this is often true, its one part of the wave that is created around a launch. Their marketing leader breaks this down below.

Launch 102

Launch Engineering GTM Campaign 102

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Let’s get into it.

Launch 124

Launch Product GTM Technology 124

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. UserEvidence – launched ROI Studies.

GTM 110

GTM Strategize Launch Pipeline 110

Sales Hacker

SEPTEMBER 25, 2024

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. It was launched back in 2016, which given the rapid pace of go-to-market innovation, is becoming obsolete.

GTM 108

GTM Represent Growth Go To Market 108

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

B2B 98

B2B Represent Launch Price 98

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Don’t wait for the perfect product launch to start generating demand.

GTM 109

GTM Launch Education Account management 109

Sales Hacker

FEBRUARY 21, 2024

We decided to go bigger. Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). Warm Intro Navigator represents a transformative shift in network activation and referral practices. It also represents a transformative shift in how resources are provided. A podcast series?

Referrals 105

Referrals GTM Networking Represent 105

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Brought to you by Apollo. Leandra brings over 30 years of experience to Apollo.io. Well, Operator.ai

GTM 117

GTM Pipeline Finance Growth 117

SaaStr

SEPTEMBER 7, 2022

Once your product is refined and ready to go to market, inform your users they will now need to pay to continue using your services. Product Hunt is a platform for launching new products. Demodesk reached out to companies with a successful Product Hunt launch, asked them what they did, and followed their guidance.

Cold Call 98

Cold Call Launch Networking Sales 98

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. Can you imagine? Honey, check out this new webinar on support workflows! Good luck!

Campaign 120

Campaign B2B B2C Click Through Rate 120

Sales Hacker

DECEMBER 13, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 2 mistakes product managers should avoid.

GTM 106

GTM Customers Sales Growth 106

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Understand that B2B buyers are still humans.

Product 127

Product E-commerce Strategize B2B 127

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 98

Go To Market Follow-up Up-sell Trust 98