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Why sales enablement is now essential to the enterprise

Highspot

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. It also means bringing in experienced leadership who can help us continue leveling up.

GTM 59
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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

and go-to-market partners, to understand what’s happening in the space. . “G2 Buyers reported the following challenges during the software buying process: . Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Ease of use .

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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action.

Growth 129
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5 Tips to Go Beyond What Good Looks Like With Enablement

Highspot

TIP : Utilize the Initiative Scorecard in Highspot which provides a dashboard on the performance of your initiatives, so you can track go-to-market outcomes that resonate with the C-Suite in one place. To streamline and improve the sales process, unify your tech stack by connecting data and rep workflows across a complex set of tools.

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Revenue Operations: Secrets to Generating Sales and Growing Revenue

Xant

Revenue operations are the behind-the-scenes happenings in a sales org. Operations (ops) define processes, implement strategies, enable sales teams to do their work, and ultimately drive results. Without a revenue operations role, marketing and sales teams would have no strategy and no process.

CRM 105
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10 influential voices in sales you should follow on LinkedIn

PandaDoc

The 3x Sales Leader turned sales coach deeply believes in humanizing the sales process. He regularly shares content related to B2B, sales, cold calling, and experiential marketing. Dale’s been featured on the Sales Enablement podcast, Sales Experience podcast, and Sales Gypsy podcast.

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The Rules of Sales Engagement Have Changed {Infographic}

SalesLoft

Translation: The rules of (sales) engagement have changed. Sales professionals can’t afford to come across as unprepared or pushy. B2B buyers now expect sales experiences. Our platform enables firms to create a personalized, scalable, and consistent go-to-market process across the sales organization.