Sales Hacker

NOVEMBER 15, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : HG Insights. These “skill byproducts” are essential to long-term success. Let’s get into it.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

Martech

APRIL 30, 2025

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. Marketing no longer needs other people build the tech it needs.

B2B 114

B2B GTM Commission Strategize 114

Sales Hacker

OCTOBER 11, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Sustained success demands a strategic approach backed by powerful technology.

GTM 114

GTM X-functional Pipeline Construction 114

Partners in Excellence

JANUARY 7, 2025

One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. ” He asked, “We have integrations into the major technology platforms.

Process 125

Process Strategize Clients Technology 125

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) So I guess I should do a quick bio.

GTM 102

GTM Engineering Electricity X-functional 102

Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price 111

Price E-commerce Cross-sell Profit margin 111

Heinz Marketing

APRIL 30, 2025

times higher than those that dont, and companies integrating AI into forecasting have seen their forecast accuracy improve by 40%, enabling better strategic decisions. With tools like AI, sales and marketing can be better aligned, increasing overall operational effectiveness. Sales teams utilizing AI experience revenue growth 1.3

Strategize 71

Strategize Sales Technology Technology 71

Martech

NOVEMBER 11, 2024

The COE execution team: Key team roles and their contributions The execution team operates at the intersection of creativity, technology and strategy, using technical expertise and marketing savvy to produce experiences that resonate with audiences. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

A/B testing 116

A/B testing UX CRM Strategize 116

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 117

Profit margin Clients Growth Technique 117

SaaStr

FEBRUARY 7, 2025

With Databricks now one of the largest pre-IPO technology companies, with $10 billion of expected non-dilutive financing and a valuation of $62 billion, Ron’s insights are gold for any revenue leader looking to scale. And we expect our salespeople to understand the technology. Similar to most structures of a technical sales team.

Technical Sales 70

Technical Sales Inside sales Cross-sell Account management 70

SaaStr

DECEMBER 5, 2024

56% of respondents said they already purchased an AI platform, and even more so, 77% said they genuinely believe that they’ve advanced A I technology in their products beyond merely capitalizing on the AI hype. That’s a lot of technologies to choose from which is making it more challenging than ever to win limited software budgets.

GTM 109

GTM Cold Call Follow-up Technology 109

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

JULY 7, 2025

Without sales enablement technology to drive ABS strategies, though, sales reps and account executives can’t deliver captivating customer experiences that close deals. Sales cycle length, pipeline velocity, win rate, and deal size all improve when GTM teams work together on executing account-based sales and marketing campaigns.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. What’s more, these VPs and directors know their sellers must use influential and captivating sales materials that marketing creates to address buyers’ wants, needs, and challenges.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Highspot

JULY 2, 2025

In today’s high-stakes go-to-market (GTM) environment, success isn’t defined by having the best product or service. The go-to-market strategies look great in planning decks. But adding another tool won’t fix your go-to-market motion, if there’s no clear definition of success, or alignment on how to get there.

GTM 52

GTM Cross-sell Pitch Go To Market 52

Highspot

MARCH 3, 2025

Some love the technology but question what “good” looks like in practice, while others view it as too much effort or are hesitant to break away from their current methods. His story provides a powerful example of how to overcome adoption hurdles and deliver meaningful outcomes through this technology.

Strategize 52

Strategize Customers Technology Technology 52

Highspot

NOVEMBER 24, 2024

This encompasses access to content, information, and technology that sales reps can leverage to engage customers more effectively. Without a structured plan, enablement teams often find themselves in a reactive mode, fire-fighting urgent short-term tasks rather than focusing on more strategic long-term projects.

Pitch 52

Pitch Technique Sales Cross-sell 52

Highspot

MAY 26, 2025

These categories are used across industries where educational technology and digital learning continue to evolvespanning enterprise training, higher education institutions, and online learning environments like massive open online courses (MOOCs). Shows the strategic value of training investments. Focus ensures ROI on training effort.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Sales Hacker

JANUARY 14, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube There’s a ton of talk about what isn’t working today in go-to-market. In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today.

GTM 107

GTM Growth B2B Pipeline 107

Hubspot

DECEMBER 4, 2024

With AI available, you and your employees can concentrate on producing more strategic and goal-driven work, leading to increased efficiency, problem-solving, and, hopefully, developing more groundbreaking ideas. AI can help you go to market faster. AI saves money. AI gives your business a competitive edge.

Service 64

Service Manufacturing Prospecting Campaign 64

Heinz Marketing

JULY 18, 2025

Here are some of the services we provide: GTM Strategy: Establish foundational marketing elements (Ideal Customer Profile (ICP), buyer personas, buying committee, messaging, content, sales cycle and enablement, resources and technology, and metrics). Which marketing and sales tools do you support? Who is the founder/owner?

GTM 54

GTM Healthcare Pipeline Manufacturing 54

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 86

GTM Engineering Customers Cross-sell 86

Search Engine Land

OCTOBER 1, 2024

By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? What publications should I use to test product positioning for a new go-to-market strategy? What product messaging and positioning is driving audience interest?

Electricity 95

Electricity Growth Strategize Launch 95

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 74

GTM Engineering Customers Cross-sell 74

Martech

JULY 10, 2025

Fluff—assumption-based systems, overly simplistic heuristics, correlation masquerading as causality—is the dominant currency in modern go-to-market thinking. They are accountability gaps masquerading as strategic certainty. But the audience loved it – about a third of the attendees stood up and clapped. Email: See terms.

GTM 67

GTM Finance Drivers/motivators Government 67

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM 40

GTM Objectives and Key Results Sales Growth 40

Heinz Marketing

NOVEMBER 1, 2024

This blog post will delve into the essence of marketing orchestration, what it helps accomplish, the repercussions of not implementing it, and how it can transform your organization’s go-to-market success. What Is Marketing Orchestration? This integration enhances data accuracy and streamlines workflows.

Click Through Rate 83

Click Through Rate Campaign Go To Market Process 83

Martech

MARCH 6, 2025

Complexity exists everywhere: multiple buyers, products and solutions, markets and geographies, and direct sales versus partner-led sales motions. Companies seeing extraordinary results today are embracing a sophisticated, dynamic approach using the full power of their data, technology and people. How do you evolve your strategy?

GTM 114

GTM B2B Contact Campaign 114

Highspot

MARCH 7, 2025

Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. People: Your revenue teams include sales, marketing, and customer success.

Growth 52

Growth GTM Objectives and Key Results CRM 52

Sales Hacker

JUNE 24, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube What’s actually working in go-to-market right now? These are three vertical SaaS startups talking about what is working in Go-To-Market. I was there first Go-To-Market hire, and then Gaiia for about a year.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. TriNet exists to make that easier.

GTM 88

GTM Customers Construction X-functional 88

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 69

GTM X-functional Start-ups Relationship building 69

Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. The key is a strategic approach that focuses on one high-impact pain point that your teams experience every day, like content chaos or inconsistent onboarding.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

SaaStr

APRIL 28, 2025

The Journey: From WiFi to IoT Fleet Management Sekar’s journey began unexpectedly when he joined Meraki (founded by MIT researchers Sanjit Biswas and John Bicket) to help them figure out marketing and sales “from first principles.”

Product 104

Product Transportation Growth Launch 104

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. Marketing teams are stitching together point solutions in hopes of unlocking scale. His entire practice is built on stitching together modern platforms in elegant, strategic ways.

GTM 64

GTM Pipeline B2B Clients 64

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration, often viewed as the next evolution in marketing operations, focuses on creating synergy across channels, teams, and technologies to drive consistent and scalable results. Integrated Technology Stack Invest in a CRM (e.g., Invest in scalable technology and processes to avoid bottlenecks.

GTM 98

GTM Go To Market Objectives and Key Results Campaign 98