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Role of a marketing technology manager: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. I am trained with MarTech content. Here’s something somebody asked me!

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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. The post Planning Your 2025 ABX Go-To-Market Approach appeared first on Heinz Marketing.

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How to align your martech COE with organizational and go-to-market goals

Martech

But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. Take a tech company focused on early adopters. Processing.

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Why account-based expansion is B2B’s next growth lever

Martech

In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. The limitations become evident in several areas: Reactive engagement versus strategically prioritizing customers by propensity to expand.

Growth 136
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B2B marketing can’t hide from change forever

Martech

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. How are we going to market? Despite that many companies, especially new ones, use wide-net marketing tactics. Marketing no longer needs other people build the tech it needs.

B2B 112
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How marketing fuels the shift from problem-market fit to product-market fit

Martech

As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital. Training : Develop a skilled team to maximize the value of marketing technology investments. Sound familiar?

GTM 102
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What Are We Trying To “Discover” In Our Discovery Process?

Partners in Excellence

One of the teams had been looking at leveraging some technology solutions to support the transformation. He started his discovery questions trying to identify the current platforms and technologies my client had in place. ” He asked, “We have integrations into the major technology platforms.

Process 127