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Guardrails and governance: How to protect your brand while using AI

Martech

Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. You will need a mix of expertise, including legal, marketing, data, ethics and technology.

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How wisdom makes AI more effective in marketing

Martech

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Those who are skeptical of the latest.

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Where to deploy AI for maximum martech impact

Martech

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Summarize meeting notes : Leverage AI to organize and condense notes from multiple sessions. For this article, I will focus on cloud providers and marketing technology providers.

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How to produce modular content to drive personalization at scale

Martech

To meet these demands, organizations are turning to modular content. This includes operating models, governance, skills and understanding key use cases for generative AI. However, this often requires new operating models and governance. This article was co-authored by Rene Cizio.

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What is generative engine optimization (GEO)?

Search Engine Land

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies.

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How marketers can break free from decision fatigue

Martech

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. It’s time we address it head on. Empower employees to make decisions within their responsibilities and recognize decisive behavior.

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3 strategies to navigate change as digital privacy evolves

Martech

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

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