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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. However, the speed at which AI is developing is outpacing the government’s ability to regulate it.

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How to create a successful lead management process in 5 steps

PandaDoc

An effective lead management process is one of the most critical factors driving sales through your funnel. Optimizing your lead management process , in other words making sure all leads, once hooked, have the maximum chance of converting to a sale, is vital to your business’s success. But not all leads are made equal.

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How to master the enterprise SEO procurement process

Search Engine Land

Most corporations have strict procurement processes that could be easier to navigate. However, if you, as an SEO, understand this process and are prepared, then it can go smoother. I have been through this process for five different enterprise companies, and I have to say that it’s never easy.

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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce

Secure data retrieval is how Einstein GPT – the world’s first generative AI for customer relationship management (CRM) – pulls data from Salesforce, including Data Cloud , as part of the dynamic grounding process. It also requires good governance, starting at the top, and human oversight of AI systems.

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What is Revenue Enablement?

Highspot

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. The reason is that revenue enablement works to break down silos between sales and other departments through shared goals, technology, and centralized support.

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Ana Mourão: Spotlight on the expert

Martech

When I was finishing up college I had the opportunity to do an internship at a project that was funded by the Brazilian government. Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. Q: What catches your eye most in marketing technology today?

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8 Revenue Enablement Strategies That Get Results

Highspot

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. A content governance framework can help maintain quality standards and alignment with brand guidelines. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.