Remove Government Remove Technology Remove Territory
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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce

We’ve built our deeply unified platform with security and governance embedded from the ground up, evolving alongside the technological landscape from cloud and mobile to predictive AI and now, generative AI and Agentforce. Deploying trusted AI agents requires more than just powerful models.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. These cities are doing what every marketer aims to do: Create an engaging narrative of progress and improvement tied to technology. In the United States, similar efforts are underway.

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Improving marketing operations performance: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy.

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What genAI means for your marketing skills

Martech

Increased usage suggests a move toward more independent data use, which, while positive, is new territory. Sales teams often work independently based on region, product or client segment, which creates inconsistency in how policies are understood or applied. Governance and compliance (4.1%). On the other hand, 53.9%

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LLMs and Copilots Alone Won’t Save You: Why You’re Doing Enterprise AI Wrong

Salesforce

The data governance problem Traditional databases store data with structured schemas, allowing for clear permissions, visibility, and consistent data recall. This transformation creates a governance nightmare, making it nearly impossible to enforce granular permissions or extract specific information once learned by an LLM.

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Pipeliner Security: Why AWS?

Sales Pop!

I contracted with the Austrian government to explore open source’s possibilities. Today, we have our production infrastructure running in 4 AWS regions: Toronto, Sydney, Northern Virginia and Frankfurt. This means that data available to one region is not available in others.

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HubSpot Marketing Hub is moving up to better serve larger marketing teams

Martech

If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. Journey Governance helps marketing teams work together with the correct permissions and oversight. The first message is AI. Its everywhere, its maturing quickly and its not going to stop.