Martech

OCTOBER 25, 2024

This multidisciplinary team of decision-makers and experts throughout the organization should encourage responsible and effective adoption, focusing on everything from risk management to upskilling talent to building trust. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council.

Objectives and Key Results 137

Objectives and Key Results Government Trust Technology 137

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For this article, I will focus on cloud providers and marketing technology providers.

Government 130

Government SQL Technology Technology 130

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 117

Government Technology Technology B2C 117

Salesforce

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. While there are many reasons for the lack of confidence, one thing is clear: rebuilding trust with the public is essential. Trust in government is needed to get communities back on track on the heels of the global pandemic. Read the report.

Government 98

Government Trust Agriculture Appointment 98

Salesforce

MARCH 9, 2022

This flexibility introduces challenges to the traditional landscape of information technology (IT), particularly with things like cybersecurity attacks and ransomware attacks becoming increasingly common. This is particularly true for our public sector partners who continue to deliver essential services to keep our government running.

Government 96

Government Technology Technology Healthcare 96

Martech

SEPTEMBER 20, 2024

Here are just a few of the major breaches so far this year: Russia used an attack on Microsoft’s email systems to steal data and personal information from the US government. One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble.

Government 127

Government Legal Contract Commission 127

Salesforce

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Discover how we make trust the bedrock of our company. Learn more.

Government 98

Government Technology Technology Trust 98

Search Engine Land

JULY 29, 2024

Continuous adaptation: Both involve ongoing adaptation to changes in algorithms and technology to maintain and improve content visibility and performance. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies. How is GEO different from SEO? For example, ChatGPT has over 180.5

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

Campaign 118

Campaign Appointment Government Legal 118

Sales Pop!

APRIL 18, 2024

In the dynamic landscape of technology, innovation is not just a buzzword; it’s the driving force behind progress. One such revolutionary innovation that has been reshaping industries across the globe is blockchain technology. Stakers are rewarded with ADA tokens for their contribution to network security and stability.

Technology 130

Technology Technology Healthcare Government 130

Martech

MAY 13, 2025

As adoption grows and the technology matures, the conversation isn’t “What can we try?” From all-in-one tools like ChatGPT and Claude to enterprise-grade platforms with governance features and specialized point solutions, the options are vastand growing. ” but “What’s delivering results?”

Government 125

Government Strategic planning Strategize Lead generation 125

Martech

SEPTEMBER 26, 2024

Dealing with politics in an organization “I believe politics exists everywhere — they’re inevitable,” said Marni Puente, SVP/CMO for Fortune 500 government contractor SAIC. “So, Above all, establish trust, which is the basis of any working relationship. So, it’s not so much about eliminating the politics, it’s about navigating.”

Government 113

Government Drivers/motivators Consult Trust 113

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. Data quality and governance: Ensure the data collected is accurate, up-to-date, and compliant with regulations (e.g., This builds trust and enhances the quality of insights derived from the data. I am trained with MarTech content.

Customers 120

Customers A/B testing B2C Cross-sell 120

Martech

JANUARY 13, 2025

At the heart of this lies a critical tension: How do we balance the principles of free speech with the need for trust and accountability? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. blocklist providers. Social media platforms face a similar dilemma.

Legal 132

Legal Trust Education Government 132

Martech

JANUARY 6, 2025

Resistance to change : Teams may hesitate to trust AI-driven tools, fearing loss of control or job displacement. Prioritize data governance, integration and quality to ensure AI models deliver meaningful insights. Enablement tools that provide transparency in AI decision-making will be essential for building trust and accountability.

Legal 120

Legal Government Technology Technology 120

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology. However, the speed at which AI is developing is outpacing the government’s ability to regulate it.

Technology 131

Technology Technology Government Legal 131

Sales Pop!

MARCH 24, 2022

Bitcoin proponents often assert two things: that it solves the problem of trust and its failure by introducing certainty into the monetary system, and that it makes the system democratic by removing hierarchies between users. Power dynamics inside new technologies are not erased but somewhat altered, as the instance of Bitcoin demonstrates.

Trust 130

Trust Construction Government Technology 130

Salesforce

OCTOBER 29, 2024

A Center of Excellence (CoE) is a centralized team within an organization that manages all aspects, including leadership, best practices, research, and support and training, of a specific technology platform. Build a knowledgeable team: Keep your team current with the skills needed to put the latest governance practices into place.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Martech

OCTOBER 31, 2024

This positions your brand as a trusted resource that understands and anticipates consumer needs. However, with the power of AI comes the responsibility to implement proper data governance. Provide access to the right tools and technologies. Brands must remember their customers are people, not just data points.

Government 124

Government Trust Education Strategize 124

Martech

JANUARY 30, 2024

Advancements in data and technology are meant to make our lives easier. Data security is essential for building and preserving customer trust. Data security is essential for building and preserving customer trust. To build and retain your client’s trust, it’s time to take cybersecurity seriously. More technology.

Trust 128

Trust Customers Healthcare Teamwork 128

Salesforce

DECEMBER 13, 2024

Data governance. Data governance for AI helps businesses stay compliant with changing regulations and maintains customer trust. But, when governance is overlooked, it can lead to security breaches , compliance issues, and a loss of customer confidence. These costs further highlight the need for strong data governance.

Government 97

Government Trust Start-ups Strategize 97

Heinz Marketing

AUGUST 21, 2024

Building Trust and Preserving Reputation Trust forms the cornerstone of long-term success in B2B relationships. When companies design AI systems with ethics in mind, they build and maintain this trust by ensuring that AI-driven decisions are fair, transparent, and free from bias.

B2B 69

B2B Legal Government Healthcare 69

Martech

NOVEMBER 22, 2024

Google is positioning itself as a defender of innovation and consumer experience against government intervention. Should the government step in and seize it as a public utility, that puts us in a China adjacent environment.” Many governments are pushing privacy restrictions that limit user data collection.” I.e., if the U.S

Government 120

Government Sales Up-sell User Experience 120

Martech

MARCH 18, 2025

A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. AI is what historians often refer to as a super technology, meaning that it works both ends of the field. Community and peer-validated selling Buyers will trust verified peer insights over vendor-driven messaging. The reason?

GTM 120

GTM B2B Education Consult 120

Martech

JUNE 17, 2024

Trust in business is not quite the same as trust in our personal lives. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. Consumers trust Google to deliver the right information.

Trust 125

Trust B2B Non-Profits Government 125

Salesforce

OCTOBER 29, 2024

The data governance problem Traditional databases store data with structured schemas, allowing for clear permissions, visibility, and consistent data recall. This transformation creates a governance nightmare, making it nearly impossible to enforce granular permissions or extract specific information once learned by an LLM.

Government 145

Government Engineering Territory Technology 145

Martech

MARCH 13, 2025

While they bring automation and efficiency to a new level, they require strong governance. “The impact of not having good quality responses and good governance is magnitudes above where it used to be,” said Mani Gill, VP of product at Boomi.AI. “Lay the foundation before you start incorporating the technology.”

Government 120

Government Start-ups Technology Technology 120

Smarter With Gartner

JULY 8, 2021

Data and analytics leaders know that without good governance , their investments in data and analytics will fail to meet key organizational demands such as revenue growth, cost optimization and better customer experience. 7 data governance key foundations. 1: Align data and analytics governance with business outcomes.

Government 93

Government Objectives and Key Results Trust Education 93

Salesforce

MAY 6, 2025

This governing board can oversee your companys AI usage, develop a strategic vision, reduce risks, and guarantee that the technology is used in an ethical way. Master AI governance basics Learn everything you need to know about the policies, processes, and best practices that help businesses use their AI in a responsible way.

Government 123

Government Legal Finance Territory 123

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Technology 117

Technology Technology Government Legal 117

Salesforce

MAY 15, 2025

Trend 2: Trust matters more in the AI era AI has magnified the importance of customer trust. Forty-three percent of security leaders admit to feeling underprepared for the potential wave of rules and guidelines that may govern the development and deployment of AI technologies.

Government 71

Government Territory Trust Technology 71

Martech

SEPTEMBER 23, 2024

This flexible strategy allows them to avoid the common pitfall of introducing new technology without a clear purpose. It encourages rapid innovation and adoption but also poses compliance and governance risks. This allows for consistent governance, streamlined processes and a unified strategy.

Minimum Viable Product 70

Minimum Viable Product Legal Government Technology 70

Salesforce

JULY 12, 2023

There was a trust gap. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. But as more and more leaders are realizing, it’s that very work that will make the difference in whether people trust your AI.

Trust 98

Trust E-commerce Government Customers 98

Salesforce

OCTOBER 2, 2024

But, if AI tools are compromised, attackers could gain access to protected consumer information, requiring companies to disclose data breaches and damaging consumer trust. Standardization According to the SBE Council survey, 85% of SMBs believe that the government must balance regulation and innovation in AI.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122

Salesforce

APRIL 28, 2025

It requires common industry standards and collaboration between technology vendors. The reality is, customers operate in heterogeneous environments with a diverse mix of technologies. Building trust (Agent Trust Score): To get the most out of agents, users need to be able to trust them.

Retail 97

Retail Trust Manufacturing Government 97

RingDNA

MARCH 31, 2025

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. The Growing Importance of Data Governance in Sales Ops Sales ops is no longer just about tracking numbers, it’s about ensuring data integrity across the entire revenue funnel.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Salesforce

AUGUST 31, 2022

With trust in government and the media gradually eroding , business leaders have a vacuum to fill. But record turnover — 88% of executives report higher than normal turnover , according to PwC — suggests there may be more work to be done to build trust in the workplace. What you can do in an hour. Be curious. Be empathetic.

Trust 98

Trust Construction Government Technology 98