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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Let’s get into it.

GTM 94
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GTM 87: The Future of Media and Marketing with Anthony Kennada

Sales Hacker

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B For more information, head over to withsynch.com.

GTM 87
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 109
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GTM 69: Behind the Scenes on Building and Selling Wisely for $187 Million with Mike Vichich

Sales Hacker

28:54) Leveraging a network of decision making, rather than a hierarchy of decision making. (31:37) 38:41) First things Wisely did to accelerate growth once product-market fit was found (47:05) One thing revenue leaders believe to be true that Mike things is bull$. (51:49) 6:33) Mike’s entrepreneurial journey. (9:46)

GTM 99
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GTM 72: Avoiding Agency and Fractional Roulette: How to Pick the Right Partner with Daniel Weiner

Sales Hacker

Why your network is your net worth and tactics for navigating business with this philosophy. If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Advice for posting on LinkedIn consistently.

GTM 80
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233
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How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin (Video + Podcast)

SaaStr

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Q: What About Success for Founders Who Don’t Have A Network? But it can be distracting for engineering, product, and GTM teams.