Martech

NOVEMBER 8, 2021

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. When we finally learned to change culture and have a growth mindset is when we saw it working like magic,” says Kalpin. We got worse before we got better.

Healthcare 109

Healthcare Hospitality Teamwork Strategize 109

Heinz Marketing

SEPTEMBER 10, 2024

Healthier employees: Joy is linked to better mental and physical health, reducing absenteeism and healthcare costs. Offer opportunities for growth and development. HubSpot offers flexible work arrangements, unlimited vacation and opportunities for personal and professional growth. Encourage meaningful work.

B2B 107

B2B Drivers/motivators Healthcare Promote 107

Martech

MAY 8, 2025

Dig deeper: How strategic martech integration drives business growth When integration becomes your straitjacket Some organizations have to learn this the hard way. A healthcare provider redesigned their integration approach around patient care episodes rather than departmental hand-offs. Surface pain points.

Healthcare 111

Healthcare Retail Technology Technology 111

Search Engine Land

SEPTEMBER 4, 2024

Healthcare brand: thriving amidst market disruption A healthcare brand – faced with a -10% YoY revenue decline and significant budget cuts – sought innovative solutions to maintain its market presence. Additionally, Ask Arlo provided instant data points to inform future growth strategies in a cost-conscious environment.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

NOVEMBER 4, 2021

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. We asked our internal clients to start by giving us their overarching business and growth goals.

Healthcare 116

Healthcare Campaign Trust Go To Market 116

SaaStr

MAY 2, 2025

The Human Impact and Salesforce Values Work Reorganization vs. Reduction In healthcare, Benioff sees AI not necessarily reducing staff but enabling “more value-added” work. However, growth truly accelerated only after they “hit the button” and fully integrated it with their platform and sales organization.

Strategize 99

Strategize Healthcare Drivers/motivators Contact 99

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 128

Customers Government Healthcare Hospitality 128

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But sustainable growth requires a cohesive approach, where every decision about the product is made with its market fit, buyer journey, and expansion potential in mind. If not, a product-led growth (PLG) strategy may not be the right fit.

GTM 97

GTM Cross-sell Finance Price 97

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 100

Growth GTM SQL Strategic partnership 100

Partners in Excellence

MAY 29, 2025

It’s the star metric in every SaaS pitch deck, with ARR growth as the bedrock of business models. What about the revenue and growth models of all the other businesses outside SaaS? And the success and growth of these revenue models is based on the success and growth of the products using these components.

Real Estate 90

Real Estate Healthcare GTM Construction 90

Salesforce

NOVEMBER 8, 2024

By scaling services to deliver life-enhancing therapies to patients faster, AI for life sciences can help Pharma and MedTech companies boost efficiency and better support patients and healthcare professionals (HCPs) whether it’s during clinical trials or staying connected with patients to help improve treatment adherence.

Healthcare 59

Healthcare Hospitality Manufacturing Contract 59

Salesforce

FEBRUARY 13, 2025

This is where Marketing Cloud Growth and Advanced Editions come in. 5 Healthcare Personalization Marketing Strategies to Save Time, Money, and Lives Frustrated by Personalization Challenges? Two features in Marketing Cloud Growth and Advanced Editions can help you do this: Cross-Object Merge Fields and Dynamic Content.

SQL 115

SQL Healthcare Growth CRM 115

Search Engine Land

AUGUST 30, 2024

2000s: Big data and AI integration The explosion of big data in the 2000s fueled AI’s rapid growth. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation.

Transportation 98

Transportation Education Angle Healthcare 98

Hubspot

JULY 30, 2024

Closing Statement 3 Healthcare CISOs and CTOs often tell me their teams struggle to identify and close data security vulnerabilities due to resource constraints. Sound familiar? Let’s meet for 30 minutes next week to discuss ways your team can affordably identify and address network security vulnerabilities without business interruption.

Closing 85

Closing Quota Healthcare Tradeshows 85

Hubspot

DECEMBER 13, 2019

It’s no secret that the healthcare industry is complex. For example, a mistake in advertising can be detrimental to a company’s image, but a mistake in healthcare can result in serious injury or illness — and that does more than impact a company’s image. That’s why healthcare consultants are so valuable. Clinical operations.

Healthcare 68

Healthcare Consult Hospitality Pharmaceutical 68

Martech

MAY 23, 2025

Dig deeper: How B2B marketing is becoming a strategic growth driver What B2B brands gain from strategic UGC Strategic user-generated content doesn’t just boost visibility it delivers real business impact: Higher social engagement: UGC typically earns more likes, shares and comments than polished corporate content.

B2B 132

B2B Drivers/motivators Healthcare Strategize 132

Tibor Shanto

DECEMBER 6, 2021

He advises executives on sales revenue growth strategies, sales productivity, risk management, and maximizing company valuation. SVP Healthcare Solutions, Primex: helped large hospital and healthcare systems executives build clinical quality and patient safety; grew sales by 3X, SaaS ARR by 4X, EBITDA by 6X. .

Healthcare 144

Healthcare Hospitality Management Consulting Manufacturing 144

Sales Pop!

MARCH 15, 2024

Business owners and entrepreneurs can reallocate their focus toward strategic planning and core activities that drive business growth and development by delegating routine and time-consuming tasks to virtual assistants. Social Media Management: A robust social media presence is essential for business growth in the digital age.

Real Estate 162

Real Estate Healthcare Construction Legal 162

Salesforce

FEBRUARY 14, 2025

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Revenue growth and ROI: Is personalization driving measurable results? Customer retention and churn : Are customers sticking with your brand over time?

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

SaaStr

MARCH 18, 2025

Product-led growth (PLG) motion applies well to AI-powered products. The bar has risen significantly from the “growth at all costs” mindset of 2021-2022. What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. Final Thoughts The AI space is well-funded but still maturing.

Growth 75

Growth Government Customers Healthcare 75

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), This allows you to influence AI tools, achieving brand visibility and growth through the AI-driven transformation. Email: See terms. Dig deeper: GenAI is already telling your brand’s story — are you guiding it?

Healthcare 70

Healthcare Government Finance Trust 70

Heinz Marketing

AUGUST 9, 2022

It is a challenge to engage with a complex buying committee in the crowded healthcare industry—even when your offering is the category leader. Focused on helping clients drive predictable growth via a revenue-responsible focus, Heinz Marketing helps B2B marketing teams elevate their impact and contribution to business outcomes that matter.

Healthcare 69

Healthcare Consult Pipeline Campaign 69

Openview

APRIL 24, 2019

Growth is so much more than just getting more bodies in the door as fast as you can. And I’ve seen many startups who fail to make this distinction create a cycle of diminishing returns that impacts the trajectory of their growth for the long haul… especially in enterprise sales. Example #1 – SaaS healthcare company in NYC.

Growth 106

Growth Healthcare Sales Pipeline 106

Highspot

NOVEMBER 2, 2022

Adoption within industries such as Consumer Packaged Goods and Healthcare with increases in customers by 67 percent and 64 percent, respectively. Customer growth within the Manufacturing (41 percent increase), Media (45 percent increase) and Professional Services (44 percent increase) industries.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

APRIL 11, 2020

If your growth has gone from 60% to 0% overnight? OK, maybe growth overall is at 10% this year. But many of you will have one segment that is still seeing faster growth, e.g. healthcare. Segment growth goals now per vertical / industry, not just deal size. Times are tough for many of us now. Or esports.

Referrals 143

Referrals Healthcare Pipeline Growth 143

Highspot

MAY 18, 2025

For example, a company might target 10 large healthcare clients with tailored ABM programs rather than 1,000 small leads across industry sectors. Industry and vertical: Focus on industries where your solutions have proven results, like technology, healthcare, or financial services. What is sales enablement?

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Sales Pop!

APRIL 18, 2024

This synergy is evident in various applications, including supply chain management, healthcare, finance, and governance. Healthcare: By securely storing and sharing patient data, blockchain ensures interoperability and integrity, facilitating better care coordination and patient outcomes.

Technology 130

Technology Technology Healthcare Government 130

Salesforce

JANUARY 15, 2025

Identify sensitive data elements, such as PII, financial records, or healthcare data. Here are some key considerations: Understand the scope and goals Before implementing data masking, it is essential to clearly define the projects scope. Start by asking, What needs masking?

Government 93

Government Legal Technique Healthcare 93

Martech

OCTOBER 13, 2021

Trust is really driving the next decade of growth in differentiators,” said Sood in her talk at our recent MarTech conference. ActionIQ brings its CDP to healthcare. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. Read more here. Why we care.

CRM 120

CRM Healthcare Drivers/motivators Territory 120

SaaStr

MAY 29, 2020

” Workday’s travel, hospitality and healthcare segments are down / pushed out. We saw higher than normal deal push-out, particularly in industries most affected, including travel, hospitality, and healthcare.” ” Put differently, before Salesforce is now projecting 17% growth for this year vs. 23% before.

Hospitality 122

Hospitality Healthcare Growth Closing 122

Lead Fuze

JUNE 26, 2023

Understanding how to market a home healthcare agency is critical in today’s competitive health care landscape. We’ll also delve into the significance of referral programs as a successful traditional approach and discuss tracking client acquisition sources for better understanding your business growth.

Healthcare 52

Healthcare Referrals Hospitality Education 52

SaaStr

OCTOBER 11, 2024

They use a combination of existing models as well as proprietary models to ensure accuracy in their sensitive fields of healthcare and legal tech. Jasper was one of the first businesses to experience rocketship growth and achieve double-digit ARR by building on top of an LLM. Change management is traditionally difficult in healthcare.

Healthcare 67

Healthcare Manufacturing Legal Negotiate 67

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. Other key findings: IT software and services will be the biggest dollar growth driver.

E-commerce 125

E-commerce Healthcare Drivers/motivators Represent 125

Salesforce

NOVEMBER 14, 2024

This saves your team valuable time, allowing them to focus on other important business goals like driving revenue growth through upselling. This can drive significant growth for your business, as satisfied customers become your best advocates to attract new ones through their positive reviews and recommendations.

Trust 105

Trust Service Customers Appointment 105

Highspot

MAY 15, 2025

When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. 80% of executives say ecosystems drive higher revenue growth than solo efforts. Active support builds trust and loyalty, not a set-it-and-forget-it dynamic.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

SaaStr

MARCH 5, 2025

Amazon’s acquisition of PillPack illustrates this perfectly: they saw value in both the complex software systems and innovative packaging that could transform their healthcare ambitions. Secure Multiple Bidders – Competition dramatically changes the dynamics and improves your leverage.

Sell 83

Sell Negotiate Healthcare Drivers/motivators 83

Martech

JULY 14, 2021

About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. Stephen Prately , Growth Consultant, The Conversion Co. This is why long copy works.”

Healthcare 123

Healthcare Drivers/motivators Consult Promote 123