Remove Growth Remove Launch Remove Strategic planning
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Why AI proficiency is today’s must-have marketing skill

Martech

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. AI proficiency is becoming a critical differentiator for marketers. These tools manage tasks such as: List building.

GTM 129
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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. Stagnant or Declining Growth Several factors can contribute to stagnant or declining growth. Slower Time-to-Market : Learning curves can delay launch plans.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

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How to revolutionize your market segmentation with genAI

Martech

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? This creates a more robust, efficient and forward-looking segmentation process that can be especially valuable when launching new products or refreshing existing market strategies.

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8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before

Salesforce

At this year’s Dreamforce, Salesforce launched Agentforce , a set of tools to create and customize agents, as well as the collection of agents we provide across the Customer 360. Agentforce Campaigns is a part of this launch, and I’m already being asked by customers how they can take advantage of it. Get the details

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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. They’re battle-tested, data-driven and growth-proven.

GTM 68
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How to Build a Growth-Minded Design Process at Your Agency

Hubspot

Modern agency processes like Growth-Driven Design (GDD for short) and the Agile Methodology give us a new way to optimize the production of creative projects, helping us develop work that consistently looks great and exceeds client expectations. For Growth-Driven Design to work, a culture change might be required at your agency.

Growth 78