SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. VCs and investors are still adjusting to the market. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 83

Construction Growth Niche Meeting 83

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Growth 52

SaaStr

JANUARY 26, 2020

Best case, it gums up their sales process and confuses it. If you tighten the “choke” on free, then this quarter, your paid revenue will go up. And if you limit the type of folks in your free plan, your lead-driven sales revenue will likely go up, too. Some of this is just growth in the Cloud. To recommend it.

Niche 111

Niche Growth Product Up-sell 111

SaaStr

OCTOBER 22, 2020

We didn’t hire engineers from Google or Facebook; we hired for work ethic and growth potential. Natural Product-Market Fit creates faster and more sustainable growth than artificial. The first is what I call Natural Product-Market Fit. It means product-led growth combined with virality and organic marketing methods.

Engineering 88

Engineering Growth Niche Start-ups 88

Martech

NOVEMBER 18, 2022

Let’s start with the definition of innovation. Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e.,

Assembly Line 121

Assembly Line Launch Real Estate Electricity 121

Search Engine Land

AUGUST 11, 2023

His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. As Schwartz indicated in 2015 , performance started improving modestly with Panda 4.2 mid-2015 up until May 2020, when there was another sudden decline. update in 2014 ( Figure 6 ).

Engineering 98

Engineering Follow-up Start-ups Niche 98

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Some of those paths may even end up being dead-ends. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. What forces are acting on the market today? Will direct sales or inbound marketing work best ?

Non-Profits 91

Non-Profits Government B2C Niche 91

ConversionXL

JANUARY 18, 2022

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. When a company is in a growth stage, focus product marketing in your marketing department.

Product 110

Product GTM Construction Launch 110

Lead Fuze

JANUARY 9, 2024

Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth. Conclusion Capitalizing on Ecommerce Growth Strategies Ecommerce growth isn’t just booming; it’s blowing up like a piñata at the world’s biggest birthday bash. Should ecommerce have a hyphen?

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

FEBRUARY 4, 2013

Instead of sitting around and waiting for your season to start again, use this valuable time for marketing! That's right, seasonal marketers that think long-term and use their off-season time wisely can help tee their businesses up for smashing successes when peak season begins again. Gather Customer Reviews.

Niche 78

Niche Real Estate Start-ups Service 78

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. But that doesn’t make it any less valuable. . NPS & CSAT. Take Tesla.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

SaaStr

FEBRUARY 1, 2024

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. This is the core ICP.

GTM 77

GTM Growth Education Strategic planning 77

Hubspot

JANUARY 17, 2014

Because there are so many great campaigns that have come and gone (or stuck around, in some cases), we decided that the original 10 just wasn''t enough -- so I rounded up 10 more of the most remarkable marketing campaigns in history. Even companies we''d never heard of created remarkable campaigns and took the spotlight.

Campaign 77

Campaign Entertainment Sports Promote 77

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Why is branding important?

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

SaaStr

AUGUST 19, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. So the new sales leader is trying to figure out, can we go further up market? And so, eventually, the growth plateaus. You just haven’t done it, so it’s usually a marketing issue and not an ICP or vertical issue.

Niche 84

Niche Follow-up Start-ups Growth 84

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 66

Closing Customers Niche Cross-sell 66

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. To help you get started, I’ll share insights on how experts use Google Alerts to help them sell. I'll also provide a walkthrough showing you how to set up a lead-tracking Google Alert for yourself. But that‘s not all.

Prospecting 70

Prospecting Price Sales Up-sell 70

SaaStr

AUGUST 12, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling and VC funding. But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. I’ll follow up.

Price 78

Price Pipeline Meeting Growth 78

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn what brand awareness marketing is and how to become the only obvious choice when the prospect is ready to buy. What is brand awareness marketing, really? Brand marketing is the most powerful weapon in your growth arsenal. Brand is how you win in crowded markets.

Campaign 122

Campaign Networking Non-Profits Launch 122

Spiro Technologies

DECEMBER 2, 2022

Paul Dietz: So we started with jewelry and with fixtures and displays, then we went into packaging. So it’s a very good tool for us to round up new clients, so to speak. Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure.

Closing 52

Closing Retail Manufacturing Up-sell 52

SaaStr

SEPTEMBER 13, 2020

We’re going to start with some dates that predated COVID and really go to prior SaaStrs. If you look at the March volatility, the major indices fell 30% pretty much across the board as the health crisis started to take hold, and the economic crisis was starting to be previewed. It reinforces the growth of the industry.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

The Lost Book of Sales

JULY 12, 2021

I have to say it didn't bother me at all while I read it, but I can understand that modern "Growth Hackers" and other actively practicing professionals can feel that way. If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. sale, sign-up, or download) compared to the total number of visits. for pricing.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay. Times are good.

Price 86

Price Product Start-ups Niche 86

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. You need to build or buy these features to keep up. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Business requirements trump features.

Technology 96

Technology Technology Launch Transportation 96