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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. Sales teams are expensive.

B2B 128
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A Day in the Life of An AI Enterprise

Salesforce

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. The firm must get to market quickly with its new offerings while at the same time boosting profitability by eliminating inefficiencies and working more collaboratively across teams. But Sandstone needs to act fast.

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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

Overall, public B2B companies are struggling, with growth falling to new lows. Case Study: Monday.com vs Asana – The Power of Non-Tech Customers Want to see the “non-tech vertical” thesis in action? Why “Non-Tech” Verticals Are Winning 1. But that’s overall. At Least Right Now.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Which processes should we automate to scale up localized campaigns profitably? Piling on non-interoperable third-party solutions makes your tech stack look like a house of cards instead of a strong foundation for workflow efficiency. It’s the fastest, easiest, and most comprehensive way to achieve profitable scale.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. This is popular with non-feed service Performance Max campaigns. Often unable to segment further based on the client’s performance objective (best sellers, profit, etc.) Without profitability, what are we really doing here?

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How to clarify marketing metrics to impress the C-suite

Martech

Bespoke metrics: Measures specific calls to action (CTAs) such as calls, inquiries, or other non-sale conversions. This means translating marketing metrics into financial terms, such as gross profit per acquisition (GPPA) and customer lifetime value (CLV), which feed calculations for return on marketing investment (ROMI).

Finance 126
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Dear SaaStr: We’re Running Out of Money and Can’t Raise. When Do You Call It a Day?

SaaStr

Its tough, but heres the reality: you call it a day when youve exhausted every reasonable path to survival and growth, and when continuing would be more destructive than constructivefor you, your team, and your investors. Investors dont fund hope, they fund traction, growth, and clear paths to scale. What are those milestones?