Free trial vs. demo: What’s more effective in B2B SaaS ads?
Martech
SEPTEMBER 5, 2024
However, an increasing number of small and mid-market B2B SaaS vendors are trying product-led growth (PLG) and product-led marketing (PLM). The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. Sales teams are expensive.
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