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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell.

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. Focus on best sellers wouldn’t facilitate their key objective.

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17 Best Sales Productivity Tools Your Team Needs in 2025

Veloxy

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Sales Reps are swamped with 1,400 non-selling hours every year. Lets dive in.

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7 proven strategies for effective B2B customer retention

Martech

This is at odds with a company’s primary objective of acquiring and retaining customers. As a result, it falls to marketing to drive the importance of keeping the customers you already have. Speed of response is a key factor here. Ruth Stevens asked the audience at The MarTech Conference last fall. Give me leads.

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How sales, training, and revops leaders use learning analytics to boost results

Highspot

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result?

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How to manage SEO campaigns during economic downturns

Search Engine Land

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. Business email address Sign me up! What objections they have. prior to 2020.

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