Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 82

X-functional Negotiate Contract Technology 82

The 5% Institute

AUGUST 7, 2023

The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation. The Art of Negotiation Negotiation skills are indispensable when managing contracts, pricing, and terms. What exactly does an account manager do?

Account management 52

Account management Negotiate X-functional Cross-sell 52

ConversionXL

JULY 6, 2021

A LinkedIn Ads strategy for better ROI: Advertise high-value products and services. The products or services that do (and don’t) work for LinkedIn Ads. Before you dive into a high-budget strategy, think about whether your product or service is suited for LinkedIn ads. for B2B specifically. billion in 2023.

CTR 129

CTR X-functional Campaign Price 129

PandaDoc

OCTOBER 13, 2022

Ease of implementation and use appeals to small and midsize companies, and pricing doesn’t bite either. CRMs can be hard to wrap your head around, as there are a lot of competing platforms in the market and their pricing plans aren’t always easy to compare. Lead generation X ? Social media integration X ? Free version X

X-functional 52

X-functional Territory CRM Lead generation 52

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. There’s a lot of services. Matt Garratt. David Schmaier.

Price 59

Price Retail X-functional Healthcare 59

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 105

Customers X-functional Price Launch 105

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. Your competitor has feature X, you need feature X. We expect things to be long-lasting, support to be fast, and service to be courteous.

A/B testing 162

A/B testing X-functional Price Gaming 162

SaaStr

OCTOBER 29, 2019

Learn actionable monetization tips from a Product/Growth operator turned VC. We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. This is an interesting study that was done by the folks from Price Intelligently. FULL TRANSCRIPT BELOW.

Price 40

Price X-functional Cross-sell Growth 40

SaaStr

MAY 14, 2023

All were growing 15%-20% a month, so we called them “The 20%ers club” Did that growth last? Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. web services. How did they do?

Price 93

Price Start-ups Up-sell X-functional 93

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Their software service continues to offer survey capabilities as well as workflow, audience, communication, and analysis tools. Paid plans : Google forms is fully free to use; cloud storage and support service upgrades are available with Google Workspace. Reporting and analytics functionality in SoGoSurvey ( Source ).

X-functional 116

X-functional CRM Networking Price 116

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand). That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

MARCH 12, 2019

He provides an in-depth guide to driving revenue growth at your company and what to expect at each stage. The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. Thirty, 50% revenue growth. Growth and milk.

Growth 83

Growth Cross-sell Contract X-functional 83

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Pay them upfront so they don’t try to say X to get the money. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. Design your experiments so you maximize for growth and insights. See you next year.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

FEBRUARY 15, 2019

In Today’s Episode: * David Skok , General Partner @ Matrix Partners: Why does David believe that all good products have at least one variable pricing axis? Chetan Puttagunta , General Partner @ Benchmark: Why does Chetan believe we have seen a strong decline in the per seat pricing model? What are the pros and cons? Listen on Spotify.

Price 43

Price Cross-sell X-functional Up-sell 43

Lead Fuze

DECEMBER 15, 2023

These are baskets of stocks that track a specific sector, and they can be an effective way to spread your risk while still benefiting from growth in the industry. Spreading risk and reaping industry growth, they’re a top choice for savvy investors. This diversified approach helps manage risk while aiming for growth.

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

SaaStr

JANUARY 24, 2022

I’ve worked with numerous start-ups that used outsourced accounting services with zero SaaS experience, and these firms didn’t even recognize automatic upsells, additional seats, etc. Quickly, though, your attention turns to initial traction, your first critical hires, and building out those early business functions.

Finance 129

Finance Contract X-functional Start-ups 129

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. Where Does The People, Process, Product Methodology Come From? Qualifying.

Process 98

Process Product X-functional Objectives and Key Results 98

Sales Hacker

APRIL 10, 2018

This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels. GTM Approaches as a function of Annual Contract Value.

Go To Market 75

Go To Market GTM X-functional Territory 75

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.

Growth 76

Growth Niche Hospitality X-functional 76

PandaDoc

OCTOBER 3, 2023

AI can also analyze patterns in content engagement, time spent on specific product pages, and cross-referencing data — company growth indicators and recent industry news mentions. Agile pricing policy AI can analyze market trends, competitor pricing, and demand fluctuations to suggest dynamic pricing strategies.

Process 52

Process Objectives and Key Results X-functional Sales 52

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. But the growth rate was slowing. We had a great easy-to-use pricing model.

Growth 52

Growth X-functional Start-ups Conversion 52

Search Engine Land

OCTOBER 23, 2023

The search engine revealed that: It quietly increase ad prices by as much as 10% without telling advertisers. The automated extensions display industry-specific, structured information about products and services on advertisers’ sites. Google has opened up access to its home services ad program in AdWords Express.

E-commerce 130

E-commerce Launch Campaign Retail 130

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

E-commerce 101

E-commerce Manufacturing X-functional Retail 101

ConversionXL

JUNE 19, 2018

Hana Abaza: Thriving on Change, Driving Growth and Lessons Learned at Shopify. Chris Out: How to Build a Top 1% Growth Team 3 times faster than your Competition? The growth system is broken: product, marketing and sales are siloed. Growth hacking is not only top of the funnel. Pricing is a rule. Monthly check-ins.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. What products or services are offered and for whom?

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

AUGUST 31, 2017

AB Tasty is a reasonably priced and simple to use tool that serves as a good starting point for companies just starting in conversion optimization. Pricing is mid range – not as expensive as other leading competitors in the market. Customer service team are very responsive and quick to tackle problems if any arise.

A/B testing 129

A/B testing E-commerce X-functional UX 129

SaaStr

JULY 2, 2020

How does Kurt feel about services revenue? How does Kurt think about the right pricing mechanism for the customer today? You’re telling me mathematically the answer is going to be X, but I can’t understand why. Where do many go wrong with their first steps? How can one assist them in the right way?

Customers 112

Customers Contract Price Education 112

Lead Fuze

JULY 6, 2023

Pinpointing customers’ issues is an essential move in boosting your product or service, increasing customer gratification, and eventually aiding the development of your company. Qualitative research provides valuable insights into the problems customers face with products or services. It saves time and boosts efficiency.

Customers 52

Customers Clients Lead generation X-functional 52

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. Amazon built its growth on top of these 4 pillars: Customer Centricity. Hana Abaza – Thriving on Change, Driving Growth and Lessons Learned at Shopify. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Fastest fish wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 24, 2016

Those users could simply have more internal motivation to seek information and desire your services. Leading indicators can be usually be further broken down into three categories ( according to Richard Price , founder of Academia.edu): Network density: friend or following connections made in a time frame. One-on-one interviews.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

JULY 24, 2019

Gillian Heltai | SVP of Client Services @ Talkdesk. I’m the Senior Vice-President of Client Services at Talkdesk, and I’m really excited to be here today; also, a little nervous. Number two is how do you structure your organization around the customer success team or around the client services organization.

X-functional 54

X-functional Engineering Clients Start-ups 54

SaaStr

JULY 17, 2020

Keith Rabois: I’m a multiple time investor in a company called Faire that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. I think there are some growth rounds that are getting done because you can look at the spreadsheets and these are pretty impressive businesses.

E-commerce 70

E-commerce Retail Real Estate Growth 70

SaaStr

NOVEMBER 2, 2019

How does your customer success and customer support functions change with the move to enterprise? The reason I suggest this as an approach is that when you’re getting your pricing right as a partner, and to grow with your customer. That’s in a case when pricing is successful. So you bake that into pricing model.

GTM 51

GTM Price Up-sell Product 51

SaaStr

AUGUST 19, 2020

Get back into experimentation mode with our business model, with our pricing to really think about not just how we can shrink costs, but inflect growth on the top line so we could ultimately control our own destiny which is in fact what we did. Shifting to the fifth is around pricing.

E-commerce 100

E-commerce Price Start-ups Growth 100

SaaStr

AUGUST 9, 2019

How does Vikas think about professional services? What is a good margin for professional services? What ratio of revenue is healthy for professional services to account for? So that in itself generates a complexity because as you have to remember, it truly is software as a service. When are they good? Missed the session?

Finance 52

Finance X-functional CRM Engineering 52

ConversionXL

OCTOBER 4, 2018

How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?). That dual growth in scale—of data collected and accessibility to it—has solved two primary challenges of predictive analytics implementation. or “Who is likely to try product X?” Image source ).

Sports 131

Sports Clients Engineering Niche 131

ConversionXL

APRIL 6, 2016

Perhaps because they require effort (to X). 52 / test duration weeks ) x (# of simultaneously testable pages/funnels). When growth is declining or slowing. Quantify your findings (~3 out of 6 said X). New functionalities, features. Morgan Brown: Growth Hacking BS – Fixing Marketing One Truth at a Time.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77