Martech

JUNE 27, 2025

It’s hurting growth for some companies. ” “Hit a ROAS of X.” Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. This results in teams focused on driving short-term wins instead of long-term business growth.

X-functional 62

X-functional Cross-sell Strategize Finance 62

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

DECEMBER 17, 2024

15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Strategies for building relationships with PR outlets, reporters, and analysts. Feeling that AI FOMO?

GTM 98

GTM Engineering Electricity X-functional 98

Martech

MAY 5, 2025

But too many are getting the balance wrong and paying the price in customer loyalty. When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. The most common headline?

Service 105

Service Customers X-functional Contact 105

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. I want Dennis Lyandres: to know how this insane growth actually happened. TriNet exists to make that easier.

GTM 81

GTM Customers Construction X-functional 81

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 134

Customers X-functional Price Launch 134

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Two is the growth of your existing customers. Just to say a little bit more about this, if you look at the sales functions are structured. Join us at SaaStr Europa 2022. Transcript.

Price 98

Price Launch X-functional Contract 98

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional 130

X-functional Clients Growth Start-ups 130

Hubspot

FEBRUARY 26, 2025

But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation. Revenue forecasting also contributes to other key business functions, including: Sales.

X-functional 59

X-functional Finance Growth Price 59

SaaStr

JULY 20, 2024

Aligning and Scaling the GTM Engine One of the core functions when hiring talent is engineering, product, and design. The types of people you want to hire at $1M to $20M will be consistent with the early days in the sense that, often, people want to hire generalists across functions. Hiring is another consideration.

GTM 116

GTM X-functional Engineering Referrals 116

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.

Growth 106

Growth Niche Hospitality X-functional 106

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Trisha Price: nCino is a little bit different in its background.

Price 81

Price Retail X-functional Healthcare 81

Sales Hacker

APRIL 10, 2018

This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels. GTM Approaches as a function of Annual Contract Value.

Go To Market 93

Go To Market GTM X-functional Territory 93

ConversionXL

JULY 6, 2021

But a higher CPC can be prohibitive for smaller businesses and lower-priced products and services. Industries known for high-priced products and businesses experiencing rapid growth also work. High-priced products are table stakes in the medical device industry. To get the floor price (i.e. billion in 2023.

CTR 129

CTR X-functional Campaign Price 129

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. This is the third COO, and the pattern of hiring is finding someone who can help take Box to the next stage of growth, where their experience is relevant in driving that growth. They want to embody that strategy in their pricing model.

X-functional 111

X-functional Non-Profits GTM Price 111

Sales Hacker

MARCH 25, 2025

Why traditional SaaS pricing models (like per-seat) dont work in the agent era. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). 25:15 Why legacy SaaS pricing models dont work for agentsand what comes next. How enterprise teams are already deploying autonomous agents in production.

GTM 66

GTM X-functional Start-ups Relationship building 66

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 105

X-functional Negotiate Contract Technology 105

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. Speaker: Behind the scenes.

GTM 80

GTM Engineering Customers Cross-sell 80

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

Paid plans : Suite pricing begins at $39 per month, which includes unlimited surveys. The starting price for the entire suite is ~$40/month, but some services are offered in limited, individual free versions, including a free survey tool. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. 402 reviews.

X-functional 116

X-functional CRM Networking Price 116

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? The results?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

The 5% Institute

FEBRUARY 13, 2020

People, Process, Product – 3 x Words To Succeed. This is a methodology used to streamline a business’s functions, by saving potential wasted cost, enhancing profits, and creating a better experience for both your staff and clients/ customers. Where Does The People, Process, Product Methodology Come From? Qualifying.

Process 98

Process Product X-functional Objectives and Key Results 98

SaaStr

FEBRUARY 14, 2021

The key is a combination of (x) churn and (y) value. Because if it works, just that little extra functionality for that extra edition — you can dramatically increase your growth rate. Virtually every self-service, individual seat web service churns at a relatively high rate — from maybe 2.5% a month at best, to 3.5%

Service 103

Service X-functional Start-ups Up-sell 103

SaaStr

JULY 5, 2024

GTM Mistake #4: Cutting Marketing Budgets to Almost Nothing When growth comes up short, and you have a marketing budget of a few million, that’s the first place that gets cut. You can’t go public or be acquired on 10% growth. For public companies, growth is still worth twice as much as profitability. The answer is no.

GTM 81

GTM Cross-sell X-functional Pipeline 81

SaaStr

JANUARY 24, 2022

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. He probably lost several millions in his purchasing price because of it. NanoGram Devices Inc., Coverity Inc.,

Finance 131

Finance Contract X-functional Start-ups 131

Sales Hacker

MARCH 12, 2019

A list of features and functionality is easy to forget, because it lacks context. our three value propositions are: To drive predictable and measurable revenue growth. It really is as simple as “our product can do X for you.”. For example, I might say something like: “Hey Sarah, last time we spoke you mentioned X.

Product 97

Product Sell Pitch X-functional 97

Salesmate

OCTOBER 28, 2020

Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. A company’s success can be measured by how well the sales team meets the sales forecasts and contributes to revenue growth. Changes in prices, advertising, quality of products, etc. Policy changes.

Territory 96

Territory X-functional Pipeline Appointment 96

ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. Youll learn everything you need to know from AI SDR use cases for inbound, use cases for outbound, the landscape putting a price on digital labor, and exactly how you can use AI SDR agents to transform your pipeline generation. Speaker: Behind the scenes.

GTM 67

GTM Engineering Customers Cross-sell 67

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

APRIL 23, 2019

revenue growth. The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. To improve the UX of your checkout process: Make the “Add to Cart” function clear. of the traffic proceeded to buy.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

Lead Fuze

JULY 1, 2023

Finally, you’ll gain insights on cross-checking territory assignments, compensation incentive programs, capacity staffing and understanding different types of quotes serving different functions. Growth: The quota should allow room for personal development and contribute to the company’s revenue growth.

Quota 52

Quota Growth Territory Commission 52

SaaStr

OCTOBER 29, 2019

Learn actionable monetization tips from a Product/Growth operator turned VC. We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. This is an interesting study that was done by the folks from Price Intelligently. FULL TRANSCRIPT BELOW.

Price 44

Price X-functional Cross-sell Drivers/motivators 44

SaaStr

JUNE 13, 2019

And on the X-axis, we broke it out by ACV, from zero to five, all the way to 150K. This was one of the results where we’ve invested in SMB companies like Expensify, that have phenomenal net dollar retention growth rate, net dollar retention numbers. The second most common actually depends, it changes as a function of the ACV.

Contract 99

Contract Price X-functional Conversion 99

Gong.io

JUNE 23, 2022

Let’s expand on this exercise, and try to expand the formula to include the product price into the equation. When each team excels at its particular function, the cumulative effect on the company is multiplicative, not simply additive. After two years, it would be 125% bigger (150% x 150% = 225%).

X-functional 62

X-functional Finance Price Engineering 62

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. But the growth rate was slowing. We had a great easy-to-use pricing model.

Growth 58

Growth X-functional Start-ups Conversion 58

Sales Hacker

MAY 9, 2019

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Highly leveraged sales compensation plans are mostly seen in transactional sales, where the volume is extremely high at low prices. That level of growth costs a total of $300k each year.

SQL 110

SQL Commission Customers Non-Profits 110

ConversionXL

MARCH 24, 2016

Leading indicators can be usually be further broken down into three categories ( according to Richard Price , founder of Academia.edu): Network density: friend or following connections made in a time frame. It’s just a handy heuristic that Facebook’s growth team could point to as a point of optimization. Visit frequency: D1 retention.

Conversion 77

Conversion A/B testing X-functional Technique 77