Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. Co-innovation is a strategic necessity in today’s competitive landscape. These collaborations drive innovation, speed up product development and create new market opportunities.

Healthcare

Martech

JUNE 9, 2025

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. Limited strategic alignment: When vendors aren’t involved in evolving needs, their products risk becoming misaligned and dispensable.

Strategic partnership

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce

Salesforce

JULY 25, 2025

From startups to industry giants, every small or medium-sized business (SMB) goes through key growth stages. Finding solutions that fit your stage can make all the difference to your business growth. Let’s explore each growth phase and discover how to set yourself up for success, no matter where you are on your journey.

Growth

Hubspot

APRIL 23, 2025

I once worked with a client who completely changed the way I think about business growth. That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. I like to think of a strategic alliance as teaming up without tying the knot.

X-functional

Salesforce

FEBRUARY 20, 2025

Their strategic guidance helps businesses navigate critical growth phases, with many investors looking for signs of scalability and technological readiness. Tools like customer relationship management (CRM) platforms can demonstrate a business’s potential for systematic growth and strategic planning.

Pitch

RingDNA

MARCH 26, 2025

CEOs & COOs: Need to build strategic partnerships? Strategically grow your network, and you’ll be amazed at how opportunities begin to unfold. Personalization is critical for: C-suite decision-makers Strategic accounts Inbound leads showing high intent Strike the balance: automate the repeatable, personalize the pivotal.

Closing

SaaStr

MARCH 13, 2025

The Traditional “Triple, Triple, Double, Double, Double” Rule is Dead for AI Startups If you’ve been in SaaS for a while, you know the classic growth rule of thumb: “Triple, Triple, Double, Double, Double.” 5 Actionable Strategies for AI Startup Growth 1. Run all three simultaneously from the start.

Growth

SaaStr

JUNE 12, 2025

Think enterprise security, custom integrations, and multi-year strategic partnerships. It’s about showing up as a strategic advisor, not an order-taker. .” What Survives : Complex, consultative sales where human judgment and relationship-building matter. The Action Item : Audit your sales process.

Legal

SaaStr

MAY 16, 2025

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. The best companies in high-growth markets have the highest velocity of fundraising. The process?

Strategic partnership

Martech

NOVEMBER 21, 2024

Ensuring leadership is supportive and strategically involved is central to passing a readiness assessment for AI integration. AI requires resources and a shift in the organization’s strategic focus. Consider any potential ROI that AI might bring, such as cost savings, increased efficiency or revenue growth.

Government

Understanding the Sales Force

JUNE 20, 2025

Let’s break down what they’re searching for and why investing in their sales teams with proven training is the real key to explosive growth. Customer Retention and Expansion ( “customer retention strategies,” “upsell techniques” ): Keeping and growing existing clients is a cost-effective growth play.

Objectives and Key Results

Martech

JUNE 5, 2025

The castle and moat strategy In business school, were taught to find a valuable, rare, inimitable core competency and to build a strategic moat around it strategic partnerships, products, legal frameworks, brand, etc. Email: See terms. Take Google. In October 2022, they were the undisputed king of search.

Strategic partnership

SaaStr

JULY 7, 2025

on June 26 , driven by 39% revenue growth to $884 million in Q1 • U.S. Bottom Line : The AI divide isn’t just about new vs. old—it’s about strategic vs. reactive. Palantir Technologies (PLTR): +78.69% YTD 👑 Hit all-time high of $148.22 High expectations.

Strategic partnership

SaaStr

MAY 24, 2025

Strategic Segmentation by Restaurant Density Rather than segmenting purely by revenue opportunity, Toast takes a unique approach by considering restaurant density. This emphasis on developing talent rather than individual deal pursuit creates sustainable growth.

Quota

SaaStr

JUNE 19, 2025

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. Expand : Snowflake completely separates new customer acquisition from account growth teams. This unique relationship reveals how the $4.5B How many did you win?

Strategic partnership

SaaStr

AUGUST 5, 2025

When business partnerships go beyond handshake deals to create fundamental interdependence, their stock prices often move in lockstep—sometimes with surprising precision. Both stocks hit their respective 52-week lows within days of each other: Klaviyo : Bottomed at $21.26 on June 21, 2024 Shopify : Reached its 52-week low of $48.56

E-commerce

Sales Hacker

OCTOBER 18, 2024

Kathleen Booth (SVP of Marketing & Growth at Pavilion), Sam Jacobs (Founder & CEO of Pavilion) and the whole Pavilion team brought together over 800 go-to-market executives for one-of-a-kind sessions, interactive workshops, and unique networking opportunities. Play for the logo on the front of your jersey, not the back.

GTM

SaaStr

JULY 24, 2025

But their specialized search+AI combination may be defensible enough, especially with strategic partnerships like Airtel making them the #1 downloaded app in India. And it will lie about why it did it, hide that it did it, and use passive voice like it did with me.”

Trust

SaaStr

JULY 11, 2025

Recent Expert Takes: The Data Tells a Different Story Recent analyses from investment firms and industry experts reveal that the 40% revenue figure may actually be conservative—Anthropic’s growth trajectory suggests it could be even more competitive than initially apparent. valuation / $1.4B

Strategic partnership

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful.

GTM

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Why Ecosystem-Led Growth for GTM?

GTM

Sales Hacker

DECEMBER 3, 2021

Seeking out new opportunities for company growth is an exciting yet stressful endeavor. Deciding which market will suit you best takes time and strategizing. Growth potential. Form strategic partnerships or joint ventures. It is hard to know exactly where to start and what to do. Factor in all of your options.

Strategic partnership

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. And fail fast. Image source.

Growth

Martech

JUNE 27, 2024

Who is spreading the word and driving organic growth? If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. The session provided a wealth of ideas. Who are your advocates?

Strategic partnership

Lead Fuze

JUNE 26, 2023

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

Strategic partnership

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Strategize

Partners in Excellence

FEBRUARY 23, 2022

Channels are a critical part of any organization’s growth and go to market/customer strategies. Sometimes, a “strategic partner” may engage us to work on something with them. For years, I’ve spoken and written about the principles of successful strategic partnerships. A new type of channel partner.

Strategic partnership

ConversionXL

APRIL 4, 2017

Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. First, let’s lay the landscape for the marketing channels most companies are using for growth, as well as which companies are capitalizing on these channels. The Intersection of SEO and CRO (and How to Maximize Long Term Growth).

Growth

Heinz Marketing

JANUARY 25, 2023

This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth. Emphasizing Partnerships Another strategy is to focus on building strategic partnerships. Focus on testing and experimentation to try new tactics and evaluate their effectiveness.

Strategic partnership

Salesforce

DECEMBER 14, 2021

to employ people with disabilities has sprouted into a franchised small business and an ecommerce powerhouse focused on online business growth. Online business growth through better ecommerce features. In 2020, they announced three franchise locations, showing continued growth. There are companies that do good.

Growth

SaaStr

NOVEMBER 25, 2022

They demonstrate spectacular growth and expansion while revolutionizing and disrupting industries with new business models. The Atlassian ecosystem comprises three types of partnerships: Solution partners. Strategic technology partners . If you want your business to go far, build partnerships.”. Scale-ups are exciting.

Strategic partnership

Partners in Excellence

JUNE 25, 2017

Recently, I had the opportunity to sit down with Bill Corbin, Senior Vice President, Alliances and Strategic Partnerships for CenturyLink. We had a wide ranging discussion on leveraging channels and partnerships to drive more effective engagement with customers. I thought I’d share some of our discussion.

Growth

Sales Hacker

AUGUST 7, 2020

Sales Growth. Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager.

Territory

SaaStr

DECEMBER 1, 2024

The Numbers That Matter: $10B+ Market Cap 180,000+ Customers 152% Net Dollar Retention (2023) 7x Growth in First 24 Months After IPO 1,000+ Employees Across 8 Global Offices What Did Zinman Do Differently? Product-Led Growth Before It Was Cool While others were building massive sales teams, Zinman pushed for a product that would sell itself.

Strategic partnership

SaaStr

JANUARY 19, 2023

For startups, a successful business partnership could mean access to new products, the opportunity to reach new markets, or increase customer loyalty. Defined path to a deeper partnership Ensure your startup’s ability to grow as the partnership grows. In this session, Kange Kaneene, VP at SAP.iO Visit the SAP.iO

Strategic partnership