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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Why Ecosystem-Led Growth for GTM? Let’s get into it.

GTM 95
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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

She is the author of the book Rising: How to Thrive as a Corporate Executive while Staying True to Yourself, which launched in 2023. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.

GTM 85
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From $11 in the Bank to Selling for $187M: 6 Things Wisely Did Right

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 91
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Introducing WIN: “Warm Intro Navigator” by GTMfund & Cabal

Sales Hacker

Both of us have built and spent our careers building networks and providing value to those networks. Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). With WIN, companies are empowered to activate their networks and make referrals easier than ever before. A podcast series?

GTM 78
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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

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Don’t Get Left Behind: The Ecosystem-Led Marketing Train

Sales Hacker

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 92
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BREAKING: GTMfund re-acquires Sales Hacker, rebrands as GTMnow

Sales Hacker

At the same time, we have been working on the media entity under our GTM umbrella. As former go-to-market (GTM) operators, we run our fund just like a SaaS product go-to-market. In any good GTM, you create what’s called a flywheel. Hopefully, other GTM leaders see the impact here and want to join us. This is our moat.

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