Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. So how did Wisely go from $11 in the bank to selling for $187M? The process, however difficult, would become a defining story of his life. Let’s get into it. Sponsor shoutout: Wiza.

GTM 91

GTM Sell Finance Launch 91

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. See more top GTM jobs here. Let’s get into it. Let’s get into it.

Pipeline 92

Pipeline GTM Cross-sell Sports 92

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). AE’s need to be experienced with more complex selling (more stakeholders, longer sales cycles, etc). It’s official.

GTM 68

GTM Up-sell Price Start-ups 68

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

SaaStr

OCTOBER 3, 2023

Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Irregardless of the stage you’re in, success is about aligning GTM teams around a common goal of delivering repeatable customer value in a way that generates growth,” Borland says.

B2B 86

B2B GTM Objectives and Key Results X-functional 86

Salesforce

APRIL 7, 2022

When it comes to closing a deal, it pays to look at your pipeline as half empty. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. Belal batraway, head of Go-to-market, GTM buddy.

Pipeline 97

Pipeline GTM Quota Pitch 97

Sales Hacker

SEPTEMBER 15, 2022

Yet, today, GTM teams are expected to do more with less — meaning it’s harder than ever to build a quality pipeline. The post Science of Selling: How to Hit a New Level of Sales Efficiency appeared first on Sales Hacker. More than 65% of B2B organizations rank sales productivity as a top challenge. Join Kate Mattos (Sr.

GTM 91

GTM Sell Quota Pipeline 91

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. The #1 reason Sapphire sees amongst its portfolio companies is that it’s gotten much harder in the last 18 months to sell software and that’s been reflected in a decline in the core AE sales attainment.

Go To Market 84

Go To Market GTM Non-Profits Quota 84

Sales Hacker

FEBRUARY 2, 2024

Imagine someone offers you a choice: ‘I can double your MQLs’ or ‘I can double your pipeline.’ Driving pipeline for sales (SLG). However, there’s often a misalignment when MQLs increase without impacting actual opportunities and pipeline, which can lead to false signals. who am I kidding?

GTM 93

GTM Pipeline SQL UX 93

SaaStr

APRIL 5, 2024

How do you sell against the competition or become a market leader in a very crowded space? To sell against the competition, you have to differentiate yourself. They were the first to get to millions of users at scale and found that their key differentiators in selling to sellers were: Sales leaders and reps needed to see value quicker.

Sell 72

Sell GTM Price Up-sell 72

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! More for your eyeballs : Enough hunch-based selling.

GTM 106

GTM Education Sales B2B 106

Sales Hacker

SEPTEMBER 29, 2023

Thanks for reading The GTM Newsletter! For example, some marketing leaders are finding excellent budget trimming opportunities with ineffective paid media, while others whose GTM motions have a demand capture component are still seeing good returns. Hottest GTM job of the week: Founding Account Manager at Tavus , more details here.

GTM 101

GTM Growth B2C Territory 101

Sales Hacker

JUNE 14, 2021

All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. There’s also a huge gap when it comes to penetrating new business units or in cross-selling/upselling.

GTM 81

GTM E-commerce B2B Profit margin 81

Martech

JANUARY 4, 2023

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. Company: GTM Partners.

B2B 117

B2B GTM Pipeline Consult 117

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! AI-guided selling: Drives seller effectiveness and efficiency by delivering feedback on deal-related efforts and prescriptive guidance on what actions to take next, based on AI analysis. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend. 4) AI for modeling.

GTM 80

GTM Negotiate Pipeline Contract 80

SalesLoft

APRIL 18, 2024

That’s why Salesloft’s partner ecosystem has all the tools you need for selling, in one single pane of glass. With more than 130 software integrations across your CRM, core business, and broader GTM applications — PLUS an open API — Salesloft’s Revenue Orchestration Platform connects your third-party data and applications in one place.

GTM 98

GTM CRM Up-sell Technology 98

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. Everyone’s pipeline suddenly gets smaller, which can lead to finger pointing and other bad habits.

GTM 64

GTM Sales Launch Pipeline 64

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. With that in mind, let’s examine what exactly target account selling is and how you can start executing it in your sales strategy today.

Sell 62

Sell Cold Call Contract GTM 62

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.

B2B 99

B2B GTM Cross-sell High impact 99

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. The Age of Intelligence Selling is more challenging than ever. I don’t disagree with Yamini.

GTM 56

GTM Trust Cross-sell CRM 56

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

Gong.io

SEPTEMBER 9, 2021

You have to get wide when you sell into organizations with 2,000+ employees.” . Selling is a team sport once you’re talking quarter million dollar deals. Selling is a team sport once you’re talking quarter million dollar deals. I don’t just sell — I coach and direct a go-to-market team.”. African proverb .

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Closing Sports GTM Legal 162

SalesLoft

JANUARY 16, 2024

In Qualified’s latest video series GTM AI , host Sarah McConnell sits down with leaders from the most cutting-edge SaaS companies to learn how their AI-fueled products can modernize your GTM motion. It’s time-consuming and takes away precious selling time. Selling is hard. What do you say? What shouldn’t you say?

Process 52

Process GTM Objectives and Key Results Objection handling 52

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. I go forward one framework I just wanted to share from pipeline.

GTM 62

GTM Healthcare Pipeline Sales 62

SaaStr

NOVEMBER 1, 2022

It helps your leaders scale and creates a CXO pipeline for the company. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. SV SaaS companies sell to other SV SaaS companies. PMF and GTM execution are table stakes.

GTM 81

GTM Cross-sell Niche Strategize 81

SaaStr

MAY 16, 2022

Result: Low pipeline generation. A great product is necessary, but so is the pipeline for your product. The same energy that goes into product creation should proactively generate the pipelines necessary to get your product out into the world. “We Result: Low engagement with Salesforce’s GTM teams.

GTM 81

GTM Pipeline Strategize Represent 81

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. Are you selling a product to marketing people?

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GTM Pipeline Prospecting Meeting 52

SalesPop

JANUARY 13, 2023

From beginning as a software developer at Microsoft to being the CEO of the number one GTM intelligence tool, she has gained her expertise with time and patience. He is CSMO at Pipeliner CRM. Mona Akmal is CEO and Co-founder at Falkon AI, a product and engineering veteran, helping companies build resource-driven teams.

GTM 52

GTM CRM Pipeline Engineering 52

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” For example, make it clear you want your reps to double down on pipeline maintenance, ongoing training, and team alignment. said Batrawy.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Sales Hacker

JUNE 16, 2022

Listen for the signals and the tells, so you can calibrate your GTM motion if needed. Keep a close watch on your KPIs : win rates, average deal cycles, and pipeline coverage, for example. Keep a close watch on your KPIs: win rates, average deal cycles, and pipeline coverage, for example. CMO of 6sense & GTM advisor.

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GTM Pipeline Sales A/B testing 92

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Infographic).

GTM 69

GTM Education Sales Contract 69

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Revenue Ops: tools and processes to accelerate pipeline generation (marketing and sales dev), sales, and post-sales (CS, AM) motion.

Growth 62

Growth GTM Cross-sell Pipeline 62

SalesLoft

NOVEMBER 2, 2023

Crawl: How you answer these questions manually Walk: GTM operations has lived in this space for a long time, and involves strategy around automation and integration for example Run: How we leverage AI to answer these critical business questions Core question #1: What accounts should you focus on and why? And we know that adoption is ROI.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

SaaStr

JANUARY 25, 2021

Companies need to look at the company-specific data for their company for where to focus and where not to focus, as well as to understand what’s happening in the pipeline. For those selling into the enterprise, channel strategies are very important. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team.

Cross-sell 63

Cross-sell GTM Territory Sales 63