Sales Hacker

OCTOBER 11, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. For example, when a rep improved ACV by 36% by packaging pricing differently, we didn’t stop there. See you in Austin next week if you’ll be attending Pavilion’s GTM Summit.

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GTM X-functional Pipeline Construction 116

Sales Hacker

MAY 14, 2024

The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. The post GTM 94: Mastering Branding, Pricing, and Customer Success for AI Startups with Holly Chen appeared first on GTMnow.

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GTM Price Customers B2C 125

Sales Hacker

JANUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Many companies overthink pricing or delay important decisions.

GTM 101

GTM Cross-sell Finance Price 101

Sales Hacker

NOVEMBER 29, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

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GTM Real Estate Represent Territory 113

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Feedback from GTM leaders echoes this notion. It may come at a price, but that price if often worth it in the long run.

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GTM Sales Growth Represent 124

Partners in Excellence

DECEMBER 19, 2024

We never say, “It’s your fault, it’s our product, it’s our pricing, it’s the competition, it’s the customer.” We roll it out to the whole organization, it is a cornerstone to our continuous improvement program and has led us to innovate in our GTM strategies.

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GTM Price Customers Product 127

Heinz Marketing

SEPTEMBER 24, 2024

Cost vs. Benefit : AI tools come at different price points; weigh the cost of the tool against the time savings and productivity gains it provides. Sometimes investing in a more robust platform can yield long-term results that justify the higher price tag.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 123

GTM Growth Referrals Cross-sell 123

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? Defining the role of B2B GTM strategies. Processing.Please wait.

GTM 131

GTM B2B Drivers/motivators Sports 131

Sales Hacker

SEPTEMBER 3, 2024

Discussed in this Episode: Applying the concept of Price’s Law to identify and maximize the impact of top talent in an organization. Highlights: (13:23) Applying Price’s Law to identify and maximize top talent. (18:13) Before joining Procore, he held various sales and sales management roles at Cloudera and Pentaho.

GTM 125

GTM Growth Price Go To Market 125

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

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GTM Market share Growth Technology 134

SaaStr

SEPTEMBER 15, 2024

How to build GTM efficiency with Kyle Norton CRO at Owner.com A truly great one. The Top 10 GTM Mistakes Founders Are Making With Jason Lemkin Yeah this was a good one :). Watch / listen and you will do better in GTM. A great one and it will challenge you. #3. Owner is a rocketship, growing > 150% at almost $30m ARR.

Price 132

Price GTM Up-sell Sell 132

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020.

GTM 124

GTM Pipeline Growth Quota 124

Sales Hacker

MARCH 12, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. The post GTM 85: A $2.6

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GTM Growth Strategic partnership Pipeline 124

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58) 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58)

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GTM Engineering Growth Cross-sell 124

Sales Hacker

MARCH 19, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Early-bird tickets expire next week.

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GTM Management Consulting Growth Pipeline 115

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Pricing by design creates friction.

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GTM Price Quota B2B 116

Sales Hacker

AUGUST 20, 2024

Matt started his career as a Certified Public Accountant for Price Waterhouse and Kraft Foods. With Vanta Questionnaire Automation, GTM teams can complete security reviews up to 5X faster. The post GTM 108: From CPA to CRO – Lessons from a 25-Year Software Sales Career with Matt Breslin appeared first on GTMnow.

GTM 122

GTM Pipeline Sales Gaming 122

Martech

APRIL 3, 2023

This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy. Creating a conversational marketing GTM strategy Are you ready to take your B2B marketing strategy to the next level? The post Conversational marketing: A guide to a key B2B GTM strategy appeared first on MarTech.

GTM 130

GTM B2B Conversion Objectives and Key Results 130

Martech

OCTOBER 22, 2024

The more in-depth and relevant the page (like pricing or case studies), the higher the score. Dig deeper: A scoring model your GTM team will fall in love with 3. Website interactions Page visits, time spent on pages, content downloads, blog reading frequency and form fills are all key indicators of interest.

Cross-sell 123

Cross-sell Lead generation GTM Territory 123

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. During Workshop Wednesday , held every Wednesday at 10 a.m.,

GTM 119

GTM CRM Pipeline Referrals 119

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Why traditional SaaS pricing models (like per-seat) dont work in the agent era. 25:15 Why legacy SaaS pricing models dont work for agentsand what comes next. There was an obvious way to.

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GTM X-functional Start-ups Relationship building 69

Martech

FEBRUARY 24, 2025

We integrate Segment with GTM for our clients to reduce their reliance on third-party cookies, tracking mechanisms controlled by increasingly unstable browsers. Stape has a slightly lower price tag than its competitors (including taggers.io) and lets customers choose between client- or server-side tracking.

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B2B GTM Clients Launch 103

SaaStr

MARCH 8, 2024

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? So we asked the expert, Sandhya Hegde, General Partner at Unusual Ventures to share her best practices and trends for pricing and packaging AI products. Why is pricing so tricky?

Price 109

Price Product GTM Engineering 109

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. GTM Mistake #3: Stepping Out Of Sales Founders often want to step out of sales after hiring a GTM team.

GTM 84

GTM Cross-sell X-functional Pipeline 84

Sales Hacker

AUGUST 3, 2022

As companies grow, their lists of products and services can increase in size and complexity—making it more and more difficult to manage pricing while preventing margin erosion. If you’re selling without optimizing these 5 elements of your pricing strategy, you’re undoubtedly leaving money on the table. Asia Corbett – Sr.

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Price GTM Service Sell 97

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. But over time, they realized that what users really wanted wasn’t another blog post about Bitcoin – they wanted pricing information.

Product 67

Product GTM Niche Growth 67

SaaStr

NOVEMBER 28, 2022

We are seeing more agile packaging and pricing methods, dynamic deals, ramp-up revenue, and consumption and usage. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. The secret to aligning GTM & finance teams. Era 3, SaaS 3.0: Geographical expansion.

Finance 98

Finance GTM Government Territory 98

Sales Hacker

JUNE 14, 2021

That means you will get smaller deal sizes as you will face pre-defined buying needs and price pressures. Margins as other platforms do not enable customers to segment customers and their pricing by profitability nor provide configurable products whose final features and prices are calculated in real-time by the customer.

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GTM E-commerce B2B Profit margin 111

Highspot

FEBRUARY 20, 2025

By aligning go-to-market (GTM) teams under one shared knowledge base, you equip each functionsales, marketing, customer support, and others to seamlessly collaborate, maintain a consistent brand voice, and deliver outstanding customer experiences. Armed with this knowledge, teams can drive GTM success. co-marketing materials).

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Highspot

APRIL 20, 2025

Are you tired of long, dense training sessions that overwhelm your go-to-market (GTM) team ? Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. You’re not alone. That approach just doesnt cut it anymore.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

G2

NOVEMBER 13, 2024

AI products need unique GTM strategies. Learn how to price them for real value, position them in new markets and find the best motions to engage users.

GTM 69

GTM Product Price 69

Highspot

JANUARY 23, 2025

Key Takeaways Companies investing in GTM strategies report a 70% increase in closing rates and up to 5x business growth by communicating value. Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

MAY 12, 2022

Their specific and single pricing and packaging model was no longer supportable or sustainable. As a platform, you need to ensure that you build a platform with the services and pricing model that will entice your customers to keep using it over time. changes the key processes of your business.”. Everyone is.”. Key Takeaways.

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GTM Product Price Contract 105

SaaStr

JULY 21, 2022

Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. Optimizing GTM for PLG with Stage 2 Capital. Ticket prices go up at the end of the month! with Confluent’s President of Field Operations.

GTM 124

GTM Territory Price Growth 124

SaaStr

NOVEMBER 8, 2021

This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model. Let’s assume you have a $2,000/month product (which is a healthy if high ACV for an early-stage PLG GTM motion) and need to grow your ARR by $600,000 to hit your plan, which translates to needing 25 new paid accounts.

GTM 141

GTM Price Growth Product 141

ConversionXL

SEPTEMBER 20, 2018

A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Before we dive into which SaaS GtM strategies might work best for your business, you need to take four elements into account: Battle environment (i.e. product offering and pricing).

Go To Market 289

Go To Market GTM Profit margin Education 289