SaaStr

NOVEMBER 28, 2022

Prakash Raina, Co-Founder of Subskribe, and Leslie Hui, VP of Accounting Operations and Finance Transformation at Okta, break down the secrets to unifying SaaS teams, processes, and systems. As SaaS businesses expand, we are seeing more technology, business acquisitions, and inorganic growth. The evolution of SaaS business.

Finance 84

Finance GTM Government Territory 84

Veloxy

FEBRUARY 15, 2024

They provide a platform for insights into the sales process and strategies, offering the convenience of learning anytime, anywhere. They offer beginner-friendly content aimed at helping novices understand the sales process and develop their skills. Make it Happen Mondays, hosted by John Barrows, is another podcast worth noting.

Gaming 233

Gaming Sell GTM Technique 233

Heinz Marketing

MAY 20, 2024

Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. Step 2: Develop Account-Based GTM Account-based go-to-market (GTM) is a collaborative process. It’s certainly not an ideal B2B customer experience.

B2B 117

B2B Cross-sell Customers GTM 117

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We must deeply understand our prospects’ challenges and give them a holistic, consultative process to consider a Highspot investment.

GTM 59

GTM Appointment Strategize Sales 59

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 119

GTM B2B Strategic planning Drivers/motivators 119

Sales Hacker

JANUARY 12, 2024

This principle has stood the test of time and continues to be a significant factor in the sales decision-making process. As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Do they provide guidance that makes the buying process easier?

Sell 91

Sell GTM Sales Up-sell 91

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 97

Go To Market GTM Cross-sell Growth 97

Sales Hacker

JUNE 14, 2021

For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. IT operations after the go-live that would need to put “manual processes” in place as the ecommerce platform is not automatically synchronized and integrated with the ERP. Create margin growth.

GTM 81

GTM E-commerce B2B Profit margin 81

Sales Hacker

NOVEMBER 10, 2023

Whether it’s a convoluted sign-up process, unclear feature exploration, or a steep learning curve, measuring this metric pinpoints areas that may need optimization. Every Touchpoint Matters: Holistic Evaluation: Evaluate every touchpoint in the onboarding process, identifying pain points for improvement.

GTM 94

GTM Intrinsic Customers Contract 94

Martech

FEBRUARY 26, 2024

Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), Identify key people resources and skills needed to manage AI technologies. Business email address Subscribe Processing.

GTM 97

GTM Consult Technology Technology 97

SaaStr

MARCH 13, 2024

It’s been a very radical process for them. You can test many open-source technologies, and you probably don’t care that GPT4 is expensive and slow because your usage will be low. Ask yourself: Do you want control over the technology? Choose good long-term partners, speed, and a GTM for Acts II and III.

Legal 88

Legal GTM Technology Technology 88

Highspot

FEBRUARY 29, 2024

In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team? A GTM team has a lot of moving parts. What is a Go-to-Market Strategy?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Double-clicking on this with a Zendesk example: Find opportunities to give people the ability to directly engage with the technology as part of the launch. This made it super easy for people to try the technology. Rather, how you go-to-market is a significant determinant of success.

Launch 101

Launch Product GTM Technology 101

Outreach

APRIL 30, 2021

The sales process is the backbone of any sales operation. But with an array of new sales technology , it may be time to rethink your sales process. With the sales tech at our disposal today, let’s take a look at how sales leaders can mature their sales process to operate with confidence in 2021. Check out this ebook.

Process 52

Process GTM Referrals Sales 52

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. Business email address Subscribe Processing. states roll out new privacy legislation.

GTM 98

GTM Legal UX User Experience 98

Sales Hacker

FEBRUARY 9, 2024

Event: Demo Day by Demostack on Tuesday, February 20th – this event is tailored to CROs, VP Sales and Presales leaders and offers strategies for a more efficient demo process. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Read about their funding round (TC).

GTM 67

GTM Real Estate Launch B2B 67

Martech

NOVEMBER 16, 2022

” Sangram Vajre, CEO and co-founder, GTM Partners (in a release). On the other hand, if you’re in the business of buying marketing technology, it’s useful to know the kinds of data vendors are gathering in order to better sell to you. Processing. Why we care. It depends what side of the fence you’re on.

Launch 118

Launch GTM Territory Represent 118

Search Engine Land

SEPTEMBER 6, 2023

This approach can create a more effective engagement between sales and customers, streamlining the decision-making process. She drives multiple GTM transformation efforts to orchestrate people, process, technology, and information to yield better customer engagement and success.

Hospitality 129

Hospitality GTM Education Technology 129

Martech

JANUARY 4, 2023

You’ve also got to know their company’s processes, organization and purchasing cycles. ” Business Insider named him one of the 32 Most Powerful People in Business Technology. Sangre is co-founder and CEO of GTM Partners and was co-founder of Terminus. Company: GTM Partners. Processing. Company: SaaStr.

B2B 121

B2B GTM Pipeline Consult 121

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. The B2B buying process has gone primarily digital; most B2B sellers and teams have not. We know the facts.

B2B 112

B2B GTM Cross-sell High impact 112

ConversionXL

JULY 30, 2021

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. GTM is not the only tag management tool available, but it is the most accessible.

GTM 140

GTM Follow-up Start-ups Campaign 140

Outreach

MAY 28, 2020

There are three components to a successful sales organization: people, process, and technology , but for some reason, process seems to get forgotten about the most. And yet, it’s arguably the most important. Watch the Roundtable by clicking here !

Gaming 52

Gaming Process GTM Inside sales 52

Martech

DECEMBER 26, 2023

The minute this technology is more refined and helpful, every customer will be looking for AI chat support as it will provide instantaneous responses to questions 24/7 in any language,” Savage said. “AI The technology can be used to power transcription and make video more successful. Business email address Subscribe Processing.

Customers 145

Customers Retail GTM Trust 145

Martech

JUNE 6, 2023

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. 1 application of generative AI for marketers.

GTM 101

GTM B2B Represent Education 101

Martech

MAY 2, 2024

However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. At this point, marketing can develop campaigns appropriate to the target account’s buying process stage.

B2B 117

B2B Drivers/motivators CRM GTM 117

Highspot

MAY 3, 2024

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. The reason is that revenue enablement works to break down silos between sales and other departments through shared goals, technology, and centralized support.

Cross-sell 93

Cross-sell GTM Technology Technology 93

SalesLoft

APRIL 18, 2024

With more than 130 software integrations across your CRM, core business, and broader GTM applications — PLUS an open API — Salesloft’s Revenue Orchestration Platform connects your third-party data and applications in one place. That’s why Salesloft’s partner ecosystem has all the tools you need for selling, in one single pane of glass.

GTM 98

GTM CRM Up-sell Technology 98

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Martech

SEPTEMBER 6, 2023

This approach can create a more effective engagement between sales and customers, streamlining the decision-making process. She drives multiple GTM transformation efforts to orchestrate people, process, technology, and information to yield better customer engagement and success.

Hospitality 111

Hospitality GTM Education Technology 111

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. A structured process for collecting and sharing feedback can help efficiently pinpoint trends, patterns, and areas for improvement so you can iterate on strategies more effectively. You’re not alone.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! These tools include Large Language Models (LLMs) and DS / ML applications – LLMs are currently one of the hottest and most-watched areas in the field of Natural Language Processing (NLPs). Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 90

GTM Launch Growth Networking 90

Heinz Marketing

APRIL 15, 2021

Technology has made it easier for marketers and sellers to work together to identify potential buyers and their buying behaviors. It’s now possible to curate the relevant content and customize the messaging that reaches the buyer based on who they are and where they are in their buying process also called the buyer’s journey.

GTM 137

GTM Sales Follow-up Education 137

Tibor Shanto

SEPTEMBER 23, 2021

Rather than a feel-good theory fueled soliloquy, Mike delivers a solid process, road tested and proven in real world and company settings. It turns out, sales enablement isn’t just training, or content, or technology. A Managed Process. Human performance technology. Business process management. Big Messages .

GTM 167

GTM Sales Consult Quota 167

Martech

APRIL 7, 2023

The authors emphasize that human beings — even successful business and technology leaders — are wired to avoid loss. Betting on a technology, platform or service provider in a world where the pace of change is relentless has many organizations and their decision-makers stuck. Business email address Subscribe Processing.

B2B 119

B2B Customers GTM Pipeline 119

SaaStr

NOVEMBER 7, 2023

4 GTM is expensive and labor-intensive. There are a lot of amazing salespeople in this business, and this is a big chunk of running a great SaaS business or a great GTM motion. #4 The ability for your teams to show or articulate the value of your product will be more effortless. You have 10,000 emails, and 37 of them worked.

GTM 102

GTM UX Appointment Engineering 102