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Your Market’s New Normal

Sales Pop!

Focusing on your pipeline is certainly important. Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now. How many of your healthcare clients, for example, followed Dr. Anthony Fauci eighteen months ago? Are there other areas?

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Stop and Take a Look Around….Now

Sales Pop!

Focusing on your pipeline and your clients is certainly important as the year closes but don’t ignore the environment question. What about Healthcare and Big Pharma? With temperature impacts on viruses and variants, how will the healthcare economy transition regarding cold versus warm weather seasons? How about the economy?

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Modernizing healthcare marketing with agility: How Premier got started

Martech

In the first part of this two-part article we looked at the reasons healthcare improvement company Premier decided to transition its marketing organization to an agile approach. Say we’re measured on creating a certain amount of interest for a newly launched offering pipeline, we want to hit our goal in 20 items, not 30,” says Kalpin.

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Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

Martech

It started with one pilot team and a lot of experimentation during the early days of the pandemic, using agile marketing as a vehicle for quick collaboration and communication to healthcare professionals about COVID-19. The post Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.

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Benchmarking Voice and Text Agents for Enterprise Workflows

Salesforce

We have created a standardized evaluation framework designed to measure AI assistants effectiveness across four core enterprise domains: healthcare appointment management, financial transactions, inbound sales, and e-commerce order processing. What are we benchmarking?

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Sales Pipeline Radio, Episode 326: Q & A with Jonathan Spier @jonathanspier

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Well, we are in healthcare so we can sell to anyone in healthcare, right?”

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Case Study: When Healthcare Marketing Needs a Booster

Heinz Marketing

It is a challenge to engage with a complex buying committee in the crowded healthcare industry—even when your offering is the category leader. “The team at Heinz Marketing are pipeline strategy experts and were the unanimous choice following a rigorous search for an ABM partner. Sales and marketing have improved collaboration.