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Navigating the evolving martech landscape

Martech

One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” In 2021, more than $35B in funding went to marketing technology companies.

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AI Isn’t Taking Your Job — It’s Setting You Up For a Better One (Here Are 12) 

Salesforce

trillion in value to the global economy across all industries , including banking, retail, high tech, healthcare, and life sciences. And while there’s been much fear around AI taking our jobs away, the new technology will, in fact, give rise to myriad new jobs for human beings. trillion and $4.4

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The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini

SaaStr

There are a bunch of unknowns, but it’s clear how much LLMs are democratizing technology. How Enterprises Are Adopting This Technology Zooming out at a technical level, public data is running out for all of what LLMs can take advantage of. The necessity of balancing security and functionality.

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The Ultimate Guide to Augmented Reality

Hubspot

In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. AR technology was born at Harvard University in 1968. AR is now so popular that multiple social networks, businesses, and retailers use the technology. Source: Cuseum. Sound far-fetched?

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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot

65% of sales professionals use a CRM and 97% consider sales technology “very important” or “important”, according to LinkedIn State of Sales 2020. Voice technology is critical for the evolution of SaaS tools. Technology is making it easier for salespeople to track, message, update, and notify their teams about customer data.

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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot

based companies in the technology and health care sectors with less than $100M in revenue. You can segment the people you target by role, title, function, or common behaviors. In our Tyre Recruiting example, the firm has six personas: Persona A: VP of Sales at a technology company. Persona C: CEO at a technology company.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

It’s an SMB SaaS company in the healthcare technology vertical. I used to think that I could go into healthcare and pull a med device rep who was selling million dollar towers on a six-month sales cycle. QUESTION : As a sales leader, how do you manage expectations across the organization with product and other functions?

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