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Planning Your 2025 ABX Go-To-Market Approach

Heinz Marketing

How have buyer expectations evolved, and what factors are now non-negotiable in purchase decisions? Moving forward, aim to build a robust and data-driven account list, focusing on accounts that align with your ICP and are most likely to yield high returns. This lets your team focus on high-impact, personal engagements.

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What Is Coaching?

Partners in Excellence

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. And this is exacerbated by all the AI adaptations and LLMs. This is brilliant!

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Why your marketing team needs training, not just tech, in the age of AI

Martech

In a competitive landscape where personalization and customer experience are must-haves, a skilled, adaptable marketing organization is non-negotiable. It demands that marketing teams consistently have the right skills. Equipping teams to use AI effectively Integrating AI into your marketing workflows isn’t a quick plug-and-play.

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How to maximize event ROI using smart budgeting

Martech

Contract negotiations present significant opportunities for cost savings. “During contracting, we do our best to negotiate as much as we can with the hotel/venue,” Hentz said. Finding speakers who resonate with your audience and can create compelling content without commanding headliner fees.

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Leading Your Sales Team Through a Tough Year-End

Cerebral Selling

David actually shares more about this in his simple formula for high-impact sales coaching. So if a rep has a high level of activity but a small pipeline, chances are their gap lies somewhere in their prospecting, messaging, or value definition motions. How much of that pipeline should come from inbound vs. outbound leads?

Quota 209
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The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove

Martech

AI helps marketers become more agile, creative and strategic, eliminating repetitive tasks and allowing them to focus on high-impact work. For them, continuous learning is non-negotiable.

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Time to First Value: The CX metric you can’t afford to ignore

Martech

It’s one of the most practical and high-impact ways to uncover and accelerate First Value (through proactive CX design), but only when approached through a value-driven lens, not an internal one. This shift is non-negotiable when mapping for Time to First Value. What does the lens do?

Price 85