Martech

FEBRUARY 20, 2024

While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Keep it short, sweet, and to the point.

B2B 99

B2B Prospecting A/B testing Click Through Rate 99

Salesforce

FEBRUARY 14, 2024

We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. As you continue to work closely with your IT organizations, you may want to consider creating an AI council or having a chief trust officer to provide guidance and oversight.

Trust 105

Trust Technology Technology Strategic planning 105

Salesforce

JANUARY 3, 2024

I used to be one. Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. I’m grateful to have found a better way to sell — one that builds mutually beneficial long-term relationships. What you’ll learn: What is a sales pitch?

Pitch 109

Pitch Sales Prospecting Clients 109

SaaStr

SEPTEMBER 11, 2021

Lately I’ve been working with 5+ SaaS companies all hiring their first VP of Product. And critically, most have a really strong CEO-CTO partnership. I just see this time and time again. Time and time again, I see a stretch head of product or even VP of Product hired that never really managed any engineers before.

Product 116

Product Engineering Meeting Service 116

Hubspot

JUNE 13, 2023

Qualifying your leads is a critical part of prospecting because you learn how relevant they are to what you offer and exactly what to say to communicate how your product/service solves their pain points. You’ll get a well-rounded view of them and their business, helping you create a targeted strategy that speaks to their needs.

Prospecting 85

Prospecting B2C Sales Quota 85

Search Engine Land

MAY 19, 2023

So, how do you create content your audience will read (and not just skim)? So, what is content readability, how is it measured, and how can you make your content easier to read? So, what is content readability, how is it measured, and how can you make your content easier to read? How do you measure content readability?

Objectives and Key Results 110

Objectives and Key Results Niche Technique Engineering 110

SaaStr

NOVEMBER 8, 2023

“I don’t know about you, but I fail a lot,” Nick Mehta, CEO of Gainsight, says as his opener at SaaStr Annual 2023. Maybe you feel SaaS is crushing it this year, but it’s not easy for a lot of folks. Maybe you feel SaaS is crushing it this year, but it’s not easy for a lot of folks. Or are the most critical?

X-functional 93

X-functional Contract Growth Quota 93

Search Engine Land

JULY 11, 2023

So how can you use GPT to your advantage in PPC? Here’s a recap of Vallaeys’ top tips and tricks that he believes can help you get the best PPC results, from having played with GPT. Marketers simply need to have a conversation with the Google system to build it out using prompts. GPT does it for you.”

Gaming 97

Gaming Campaign Territory Technique 97

SalesLoft

MARCH 1, 2021

Even for inbound leads, if the first communication isn’t perceived well (or read at all), you’ll have virtually no shot of closing that deal. . These insights will set you on a path to higher response rates and better communication with your prospects. . You don’t have to choose the best time to send that email — any day is fine.

Referrals 105

Referrals Prospecting Quota Contact 105

The 5% Institute

JULY 21, 2023

Whether you’re a seasoned presenter or a novice looking to enhance your skills, this article will provide you with a range of engaging presentation ideas that are sure to make your next talk a memorable one. Share personal experiences or use case studies to illustrate your key points effectively.

Presentation 52

Presentation Technique Closing Conversion 52

Search Engine Land

APRIL 6, 2023

Now, what do you see? If you’re like most websites, the top trafficked pages are also often at least 12 months old. Your results six months from now depend on what you did at the end of last year. How rankings work in the real world for 99% of websites I’ve been fortunate to work on very big sites.

CTR 126

CTR Start-ups Clients Follow-up 126

Partners in Excellence

DECEMBER 9, 2021

I was coaching an outstanding sales manager. She coaches each person, having a very disciplined approach in leveraging data and how they worked. She reached out to me saying, “Dave, I think I’m doing the right things in working with my people, but it doesn’t seem to be working. I tend to be fact driven.

Conversion 103

Conversion Meeting Sales Customers 103

Adaptive Business Services

JULY 27, 2022

You just don’t know that they are salespeople because … they exhibit few, if any, of your stereotypical salesy behaviors. I remember when I first got into B2B sales selling expensive office equipment. I was with a national company and I went through about 7 months of intensive traditional sales training.

Objection handling 71

Objection handling Quota Pitch Technique 71

Gong.io

NOVEMBER 12, 2021

So you want to learn what skills the best-of-the-best sales pros use to close more deals, crush their goals, and make boatloads of cash? Of course, you do. You are reading this blog post! To emulate what the top sales professionals do, you can: . and cross your fingers that you sat in on the “right” calls.

Cold Call 118

Cold Call Objectives and Key Results Negotiate Cross-sell 118

Sales Hacker

APRIL 18, 2023

If you want to get a leg up and 10x your job hunt results, then stay with me for the whys and hows of sending video as a job hunter. I was making a career change from the public sector to the private sector, and started with sales roles as an entry point to make that career relaunch. But I didn’t let that stop me.

Pitch 78

Pitch Follow-up Sales Start-ups 78

Sales Hacker

NOVEMBER 17, 2022

And I should know. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the next level. In most cases, I prefer having these basic sections: Branding Title. 3 ground rules of resume-writing.

Objectives and Key Results 77

Objectives and Key Results Sales Education Strategize 77

SaaStr

APRIL 2, 2023

“I never make the same mistake twice. I make it 5 or 6 times, just to be sure.” Random quote I found on the Internet If that doesn’t describe the CEO experience, I don’t know what does. In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. We should give them a chance.

X-functional 104

X-functional Clients Growth Start-ups 104

Hubspot

FEBRUARY 22, 2018

Through personal experience and research, I’ve been able to identify the most effective voicemail script -- along with the keys to implementing it -- so you leave voicemails that generate an incredible response every time. I'd love to talk to you about [insert benefit you can offer if they call back]. Have a great day.

Pitch 101

Pitch Appointment Sports Follow-up 101

Hubspot

AUGUST 2, 2021

For many newer customers, this might be their first time getting to spend time with you — especially as conferences have moved online. But before you book that plane ticket, it’s essential to create a plan. Planning the perfect customer visit will ensure that you meet your goals and that your customer meeting will be successful.

Customers 92

Customers Cross-sell Referrals Clients 92

Hubspot

MARCH 4, 2020

Just a moment ago, you were fine. Now, your legs are shaking, you can't quite get enough air, and your heart is pounding in your ears. Most people feel some level of physical reaction related to speaking in front of a group. I have found nothing so far that eases public speaking stress more than solid preparation and practice.

Presentation 91

Presentation Pitch Clients Drivers/motivators 91

Heinz Marketing

SEPTEMBER 22, 2020

A few months ago, I listened to Dorie Clark’s LinkedIn Learning session, Improving Your Listening Skills , and there were a few things that stood out to me. You might read the title and think it’s common sense or think you already know how to be a great listener but, I think you’d be surprised if you listened to the course – I know I was.

Consult 128

Consult Drivers/motivators Conversion Follow-up 128

SalesLoft

JULY 8, 2022

In this article, I’ll share why I think European sellers are at the top of the charts – and how you can be too. In this article, I’ll share why I think European sellers are at the top of the charts – and how you can be too. We’ve watched our peers jump to add new point solutions as soon as they arrived on the market.

Territory 52

Territory Strategic planning Technology Technology 52

Lead Fuze

JULY 12, 2021

You may be thinking, “I know they are the people I don’t want to talk to, but how do I find them out?”. Others want to impress their boss, but don’t have pocketbooks to buy your solution. However now—they’ve got nothing for you. How do you identify these particular leads and stop wasting time?

Prospecting 105

Prospecting Pitch Sales Retail 105

Gong.io

JANUARY 11, 2022

When you think about category-defining companies, they’re overwhelmingly the ones who engage their customers’ emotions through storytelling. People tend to retain very little when it comes to wordy decks, bullet points, or numbers. People tend to retain very little when it comes to wordy decks, bullet points, or numbers.

Gaming 62

Gaming CRM Start-ups Launch 62

Sales Hacker

NOVEMBER 21, 2022

The past few weeks months years have proven to be absolutely devastating for hundreds of thousands of employees in the tech space. We hear you, we see you, and we want to help make this suck a little less. . Let me share what I know from my own experiences to help you navigate this process. Parental leave length.

Negotiate 73

Negotiate Legal Commission Contract 73

The 5% Institute

JUNE 7, 2023

In today’s competitive job market, having the right set of sales skills can make all the difference when it comes to landing your dream job. Whether you’re a seasoned sales professional or just starting your career in sales, showcasing your abilities effectively on your resume is crucial.

Negotiate 52

Negotiate Healthcare Relationship building CRM 52

ConversionXL

SEPTEMBER 11, 2019

But not every webinar is a success— 78% of webinars have 50 or fewer attendees. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. This article shows you the step-by-step process to promote your webinar via email. First, of course, you must set your goals.

Promote 87

Promote Process Education Prospecting 87

Salesmate

OCTOBER 29, 2020

Sales rep- It wasn’t as I expected it to be. I tried calling him, but he isn’t answering my calls or responding to my emails. Besides, a prospect ignoring you after a presentation is even more exasperating. . Read on to find some helpful tips that can help you capture your prospect’s interest during the next sales presentation.

Presentation 69

Presentation Sales Follow-up Appointment 69

Gong.io

NOVEMBER 12, 2021

So you want to learn what skills the best-of-the-best sales pros use to close more deals, crush their goals, and make boatloads of cash? Of course, you do. You are reading this blog post! To emulate what the top sales professionals do, you can: . and cross your fingers that you sat in on the “right” calls.

Cold Call 71

Cold Call Objectives and Key Results Negotiate Cross-sell 71

ConversionXL

AUGUST 30, 2019

What we do have is empirical support from an ecommerce study conducted by NNgroup. And of course there are SEO benefits, too… I’m not going to expound upon this too much (there are tons of other blog posts on the subject ), but writing awesome product page copy helps SEO. This is pretty intuitive.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

NOVEMBER 3, 2020

For the sake of argument, let’s say you know the basics of copywriting. At one point, this advice was great. But from where you’re sitting, “write compelling headlines” isn’t helpful anymore, is it? You’ve evolved past pre-formatted headline templates & copied blogger advice.

Process 117

Process Drivers/motivators Promote Conversion 117

Highspot

JULY 23, 2021

How can you maximize the potential of your sales pitch? How do you make a sales pitch? How Do You Make a Sales Pitch? Try to understand who you are pitching to. What goals might that company have? pitch should be about the customer, not you. Are you reducing costs? What makes a sales pitch bad?

Pitch 98

Pitch Real Estate Sales Healthcare 98

Lead Fuze

NOVEMBER 30, 2021

I review literally hundreds of hours of recorded discovery and great AE demo calls as the CEO of an On-Demand Inside Sales Coaching Company. We have found that successful inside salespeople are often quieter, more introverted people. When you visit customers, would you sit across from them and talk through the wall?

Commission 52

Commission Pitch Contact Prospecting 52

ConversionXL

NOVEMBER 2, 2017

Persuasive writing skills are among the few things in life that can give you massive returns. If you want to know how you can become better at writing persuasively, keep reading. I have analyzed examples of masterful copy, and identified the 3 core elements they all have in common. They are: What you say.

E-commerce 120

E-commerce Drivers/motivators Trust Conversion 120

Gong.io

JANUARY 1, 2021

Here is the 7-step framework for crafting a bullet-proof sales strategy in 2021. The key in this step is to define who you should be targeting, finding your “ideal” account profile. What technographics and psychographics do they have? Don’t assume your sales team knows this as well as you. Who should we target?

Objectives and Key Results 118

Objectives and Key Results Pipeline Sales Cold Call 118

Hubspot

AUGUST 28, 2019

Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? I asked a few sales experts about their current favorite techniques for increasing sales — and threw in a few tips of my own. Are your sales numbers flat this year? Let's face it.

Technique 99

Technique Quota Sales Drivers/motivators 99

PandaDoc

JUNE 21, 2022

If you’ve got a good idea and an entrepreneurial spirit, you’ve probably considered starting your own business at some point. Traditional business plans can help, but they might be far too complicated if you’re in the early stages of business development or you aren’t intended to seek external funding to start your company.

Non-Profits 98

Non-Profits Retail Finance Launch 98