Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts.

CTR 97

CTR Objectives and Key Results Click Through Rate Campaign 97

Search Engine Land

SEPTEMBER 15, 2023

As the expert in the room, the SEO maintains the responsibility of naming both the benefits and drawbacks of using AI tools for organic search initiatives. Clarify client objectives With more context, help the client shape their specific goals for using generative AI in their SEO strategy if unclear.

Clients 142

Clients Objectives and Key Results Legal Engineering 142

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. Introducing objectivity through data In “Hamlet,” Shakespeare writes, “There is nothing either good or bad, but thinking makes it so.” 32% of CEOs trust their CMOs.

Trust 112

Trust Objectives and Key Results Campaign Finance 112

Search Engine Land

JANUARY 17, 2024

When working with a new PPC client, I help them establish goals aligned with their business objectives. PPC campaigns can help achieve many objectives, so understanding the difference between KPIs and metrics is key to setting yourself up for success. PPC KPIs and metrics: How do they differ? Increase website traffic.

Objectives and Key Results 110

Objectives and Key Results CTR Campaign Click Through Rate 110

Search Engine Land

OCTOBER 10, 2023

With the evolution of the web, consumers have transitioned from restricted searches within a solely digital platform to exploring various channels, contingent on their journey phase. There are now multiple search properties and formats (text, image, video, virtual reality, augmented reality, etc.) What is findability?

Objectives and Key Results 115

Objectives and Key Results X-functional Intrinsic Construction 115

Search Engine Land

MAY 16, 2024

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. To illustrate how, when done right, SEO built into a site migration can massively impact search performance, see the image below. To nail it, you need a rock-solid plan and a dedication to doing things right.

Objectives and Key Results 113

Objectives and Key Results User Experience Launch Engineering 113

Search Engine Land

FEBRUARY 20, 2024

This is typically after a user has converted, whether it be paid or trial, but their objectives have been met. The idea is built on the premise that search engines evolve to focus more on satisfying the user’s objective, rather than just keywords. Get the daily newsletter search marketers rely on.

Construction 108

Construction Growth Engineering Service 108

Search Engine Land

MAY 24, 2024

The volume and quality of external links to a webpage can influence its search rankings. Let’s start with comments from Gary Illyes , a webmaster trends analyst at Google, from September, as reported here on Search Engine Land: “I think they [links] are important, but I think people overestimate the importance of links.

Objectives and Key Results 127

Objectives and Key Results Trust Engineering Technique 127

Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. Merely tracking outputs, without an eye on the larger business objectives, can sometimes miss the mark in achieving company goals.

User Experience 129

User Experience Growth Conversion Engineering 129

Search Engine Land

MAY 21, 2024

Image editing features to add objects, extend backgrounds and optimize sizing/cropping. Image editing features to add objects, extend backgrounds and optimize sizing/cropping. While Performance Max adoption has increased in the past year, the AI-generated ads have been a common complaint among search marketers. What’s new.

Product 101

Product Retail Campaign Conversion 101

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Gaming 110

Gaming Conversion Objectives and Key Results Referrals 110

Search Engine Land

NOVEMBER 16, 2023

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. ” Get the daily newsletter search marketers rely on. Why we care. What happened?

Engineering 123

Engineering Gaming Closing Process 123

Search Engine Land

AUGUST 21, 2023

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. This is a quantifiable measurement of performance in relation to a specific objective. Objectives and KPIs Your SEO KPIs should act as an extension of your overall business and marketing goals.

Objectives and Key Results 98

Objectives and Key Results Referrals CTR Conversion 98

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 138

Objectives and Key Results Follow-up Start-ups Engineering 138

Search Engine Land

APRIL 15, 2024

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.

Process 127

Process Objectives and Key Results Angle Follow-up 127

Search Engine Land

MAY 31, 2024

Dig deeper: Paid search for lead gen: Tips for new accounts with limited budgets Get the daily newsletter search marketers rely on. One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. revenue in the bank).

Objectives and Key Results 104

Objectives and Key Results Lead generation Campaign Relationship building 104

Search Engine Land

MAY 29, 2024

For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. Note that currently, this option is only available for responsive search ads. Iterative testing is crucial to ongoing success of any PPC campaign.

CTR 112

CTR A/B testing Campaign Launch 112

Search Engine Land

MAY 23, 2024

An Amazon spokesperson told Digiday (subscription required): “ Our goal is to offer advertisers and agencies AI-powered efficiency with clear oversight, enhancing their marketing tactics and achieving their business objectives. Get the daily newsletter search marketers rely on. The big picture. Why we care. How It works.

E-commerce 95

E-commerce Launch Campaign Conversion 95

Search Engine Land

JANUARY 18, 2024

Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Its objective is to ensure compliance with established privacy standards within the online advertising ecosystem. ” Get the daily newsletter search marketers rely on. .”

Campaign 129

Campaign Engineering Technology Technology 129

Martech

NOVEMBER 17, 2023

Google CEO Sundar Pichai has confirmed that the company pays Apple 36% of its Safari search revenue. The search engine shares this revenue, which is reportedly worth $18 billion, in exchange for default status on all of Apple’s devices. Why we care. The answer could be pivotal in determining the case’s outcome. Get MarTech!

Engineering 110

Engineering Gaming Closing Process 110

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

Entertainment 120

Entertainment Objectives and Key Results Follow-up Engineering 120

Search Engine Land

JULY 5, 2023

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Objectives These are the clearly defined goals you want to achieve.

Objectives and Key Results 95

Objectives and Key Results Strategize Technique Growth 95

Heinz Marketing

JANUARY 28, 2024

While You.com is quite new and has its kinks and imperfections right now, it also presents an opportunity and critical potential as a new way of executing paid search and SEM. You.com is a next-generation search platform that could revolutionize how B2B marketers connect with their target audience.

Strategic partnership 70

Strategic partnership B2B Presentation Clients 70

Search Engine Land

NOVEMBER 17, 2023

Brand Explorer : This new tool allows Instacart’s retail partners to easily search and discover sell sheets, connecting with new products and up-and-coming brands directly in the Instacart Platform Portal. Get the daily newsletter search marketers rely on. Why we care. Simplified Ads Manager.

Retail 119

Retail Cold Call Up-sell Growth 119

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released.

Engineering 145

Engineering User Experience Technology Technology 145

Search Engine Land

SEPTEMBER 7, 2023

On a larger scale, for a website about tech reviews, entities such as “smartphones”, “laptops”, and “gadgets” guide its overarching themes, signaling to search engines the primary subject matter. Keywords These are the specific phrases or terms users type into a search engine. What is a topical map?

Objectives and Key Results 141

Objectives and Key Results Niche Angle Networking 141

Search Engine Land

JANUARY 25, 2024

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. Get the daily newsletter search marketers rely on. Why we care. Leveraging AI in advertising can enhance campaign performance for advertisers. Leveraging AI in advertising can enhance campaign performance for advertisers.

Campaign 115

Campaign Launch Technology Technology 115

Search Engine Land

JUNE 6, 2024

This article explains how the Google leak confirms that the search engine can identify content creators and website owners. This allows Google to assess each related entity and gives Google confidence in the brand, so it awards each entity a kgmid , and a place in Google’s Knowledge Graph – the cornerstone of search and generative AI.

Objectives and Key Results 69

Objectives and Key Results Niche Click Through Rate Gaming 69

Search Engine Land

JANUARY 19, 2024

This guide outlines the options for reporting on PMax campaigns organized by objective. Get the daily newsletter search marketers rely on. Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. PMax reporting guide.

Retail 123

Retail Campaign Conversion Process 123

Search Engine Land

JANUARY 10, 2023

Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. Take this same mindset when it comes to your search strategies. Get the daily newsletter search marketers rely on. The deprecation of Expanded Text Ads in favor of Responsive Search Ads.

Sports 117

Sports Campaign Gaming Engineering 117

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era. It also brings personalization to search engines.

Objectives and Key Results 133

Objectives and Key Results Click Through Rate User Experience Engineering 133

Search Engine Land

OCTOBER 19, 2023

Links + integrations: In addition, Google is giving advertisers the capability to link their subproperties and roll-up properties to Display & Video 360, Campaign Manager 360, and Search Ads 360. This enhancement aims to support advertisers in achieving their media buying objectives. BigQuery reports + customization. Why we care.

Customers 121

Customers Campaign Engineering Strategize 121

Search Engine Land

MAY 8, 2024

While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. As an SEO, your goal is to optimize your website to meet users’ needs when they search online.

UX 104

UX Objectives and Key Results User Experience Legal 104

Search Engine Land

OCTOBER 24, 2022

The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. It also helps you to select the campaign tactics that are going to work best for the objective you select.” They build inspiration and get consumers searching for related keywords to engage with you. .

Process 105

Process Campaign Engineering Follow-up 105

Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. A few crucial elements of GA4 impact overall local SEO reporting across these dashboards: the Organic Search filter and Thresholding. If you’re targeting Manhattan, N.Y.,

Objectives and Key Results 131

Objectives and Key Results Territory Campaign Growth 131

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 125

A/B testing Campaign Networking Engineering 125

Search Engine Land

AUGUST 4, 2023

Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. Google’s new document explores seven key areas around RSAs that may be of interest to marketers: How to deliver the best ad Why use responsive search ads How responsive search ads select combinations to generate Search ads.

Objectives and Key Results 98

Objectives and Key Results Campaign Engineering Conversion 98