Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side.

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Entertainment Launch Networking Follow-up 78

Hubspot

SEPTEMBER 7, 2018

Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. How do you add a link to your story, and how can you use it to its fullest advantage? How to add swipe up to Instagram Stories. How to Add a Link to Your Instagram Story.

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Search Engine Land

OCTOBER 28, 2021

If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season. Please visit Search Engine Land for the full article.

Engineering 84

Engineering 84

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop.

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Gambling Presentation Start-ups Product 115

Search Engine Land

DECEMBER 14, 2023

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. Video ads On Instagram, videos get 21.2% Speaks to your audience/industry.

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Promote Campaign Lead generation Follow-up 99

Hubspot

AUGUST 4, 2016

On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. Instagram is positioning this feature as a solution to overposting. So how do you build a Story? Don't worry.

X-functional 53

X-functional Start-ups Launch Gaming 53

Search Engine Land

OCTOBER 30, 2023

Instagram Reminder Ads are rolling out new features to help advertisers reach a wider audience: Instagram Stories visibility : Reminder Ads can now be featured within Instagram Stories, allowing businesses to increase visibility and improve efficiency. What Instagram is saying. What are Reminder Ads?

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Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

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Search Engine Land

DECEMBER 18, 2023

You should also leverage other tools like Facebook stories for sharing short but captivating posts. Stories offer an immersive full-screen format where photos and videos play together sequentially with unique creative tools not available anywhere else on the site. The key is crafting stories your target audience resonates with.

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Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 93

Lead generation Campaign Contact Follow-up 93

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. Take UK fintech brand Tide.

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Hubspot

DECEMBER 9, 2012

So take a breather from the crowds of frantic, moody holiday shoppers and looming shipping deadlines, and get caught up with some great marketing stories you might have missed this week, including a social networking soap opera (that image starting to make a little more sense now?), The thing is, Instagram can do whatever the heck it wants.

User Experience 76

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Search Engine Land

JULY 25, 2023

Instagram will be expanding its subscription feature outside the U.S. Read the Instagram Subscriptions Creator Playbook for tips, advice and best practices on setting up a successful subscription service and keeping subscribers interested. for the first time in the coming weeks. ” Deep dive.

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Heinz Marketing

OCTOBER 31, 2021

Or maybe you’ve wondered how your favorite Instagram influencers make those eye-catching stories and posts every day? Catered for Instagram Stories, Unfold provides users with a catalog of 400+ templates with different themes to capture the vibe of the pictures you want to share.

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G2

SEPTEMBER 29, 2023

Master the art of using Instagram Stories and elevate your brand presence and engagement with captivating visuals and engaging narratives.

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Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns.

Real Estate 101

Real Estate User Experience Strategize Closing 101

ClickFunnels

DECEMBER 7, 2022

After he tells his story — peaks and valleys included — about a third of the way down the page, he finally introduces his offer (keep in mind: there’s still no CTA yet). P.S. If you want to learn how to write your own story for copywriting purposes, check out our hook, story, offer formula here. Who wouldn’t! What about you?

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Price Up-sell Finance Start-ups 244

Refreshing Solutions

NOVEMBER 6, 2023

Instagram is expanding its music engagement options by allowing users to add song lyrics to their Reels clips. This feature, which is already available for Stories, will enable users to enhance their Reels with dynamic text overlays that match the rhythm of the music.

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Hubspot

DECEMBER 23, 2012

That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation). It's time to deck the halls with the top marketing stories of the week. Users spoke, and it turns out that Instagram listened.

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Launch Leadership building Networking Engineering 68

Hubspot

JUNE 23, 2013

Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money. On Thursday, Facebook took a stab at its Twitter rivals by launching video on Instagram. Now, Instagram users will be able to share 15-second videos via the social network. Here''s what you may have missed this week about all things Facebook.

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Launch Networking Conversion Customers 74

Refreshing Solutions

OCTOBER 30, 2023

Instagram is testing a new “Nearby” feed that would show users public content from people and businesses in their area. The Nearby feed would be located in the Explore tab and would show a mix of Stories and Reels from users and businesses within a certain radius of the user’s location.

Entertainment 105

Entertainment Promote Service Product 105

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

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B2B Niche Click Through Rate Growth 52

Hubspot

FEBRUARY 10, 2013

This year, commercial mentions of Twitter amounted to 26, Facebook at 4, and YouTube and Instagram at 1 each. Read the full story from Marketing Land here. Introducing Your Instagram Feed on the Web, From the Instagram Blog. Remember when Instagram brought user profiles to the web in November 2012?

A/B testing 72

A/B testing Campaign Gaming Networking 72

Heinz Marketing

FEBRUARY 22, 2022

Telling stories across social media. With more platforms available than ever before, brands are utilizing tools like Instagram reels, stories, and shortened-video content to tell their individual stories. Being able to bring these stories to life is a key part of connecting with your target audience.

Consult 132

Consult Technology Technology 132

Search Engine Land

SEPTEMBER 13, 2023

To ensure maximum coverage across these platforms and the best bang for your buck, you need the trifecta: assets in the right ratios for stories, feed and Instagram Reels. If your asset doesn’t take into account the difference between Instagram and Facebook, your campaign will not be as effective as it could be.

A/B testing 134

A/B testing B2C Campaign B2B 134

Hubspot

AUGUST 12, 2012

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. How Top Brands Are Using Instagram, From Simply Measured. This story comes to us from the Simply Measured analytics blog. Check out the full story here.

B2C 63

B2C Campaign Launch Networking 63

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Video and Reels content will be consolidated under one tab on user profiles, reflecting Instagram head Adam Mosseri’s stated priority of focusing on short form video in 2022. million views.

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Launch Networking Follow-up Engineering 106

Hubspot

SEPTEMBER 30, 2012

As reported by Wired, “Facebook is trying to monetize common, naturally occurring behavior on its network in a way that feels more natural than other Facebook ads, like ‘Sponsored Stories’ that pop up when one of your friends mentions a business.” Instagram Now Bigger Than Twitter on U.S. It was reported that Instagram has 7.3

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Meeting Engineering Gaming Networking 67

Sales Pop!

MAY 2, 2024

Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn. UseActive Niche: Active Lifestyle and Fitness Products Strategy: UseActive tapped into Instagram and Twitter to promote their range of cleaning products available on Amazon.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Crop images to adjust visuals for different formats, such as social posts, stories, or short videos like Reels. Why we care. Meta is lagging in the AI publicity wars and knows it.

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Search Engine Land

OCTOBER 5, 2022

Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. An open beta of AR has been launched in both feed and stories. Music optimization for Reels.

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Launch Engineering Customers 102

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Reminder Ads image via Instagram Now in search. Instagram is currently testing putting ads in search results “to reach people actively searching for businesses, products and content.” Meta is floundering fiscally, but more ads on Instagram may be counterproductive.

Launch 79

Launch Networking Process Product 79

Search Engine Land

AUGUST 10, 2023

This ratio will allow you to run on most Meta inventory, including Facebook/Instagram Feeds, Instream Videos, Video Feeds, Reels and the right column. A strong 9×16 will allow access to Facebook and Instagram Stories and Messenger ads inventory alongside responsive search ads on Google. Some may be more price driven.

Price 92

Price Promote Networking Engineering 92

Search Engine Land

OCTOBER 27, 2023

This favorable word-of-mouth tells a surprisingly scary story, too. 62% used Instagram. Catching social video trends on Instagram is like bobbing for apples As you know, bobbing for apples involves catching an apple in a tub filled with water – with your teeth. million accounts uploaded 278 million videos to Instagram from Oct.

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Follow-up Growth Engineering Technology 120

ConversionXL

MARCH 11, 2020

Despite it’s more than 1 billion monthly active users, Instagram lags behind. . However, consumers are used to engaging with brands on Instagram: 90% of users follow a brand on Instagram; 200 million users visit at least one business profile daily; and one-third of the most-viewed Stories are from businesses.

B2B 113

B2B Education Promote Referrals 113

Hubspot

JUNE 30, 2021

As a millennial, it's no surprise that Instagram is one of my favorite social media platforms. As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. Best Video Format for Instagram. This is the proper video quality for a post on the Instagram feed. Data Source.

Networking 101

Networking 101

Martech

JANUARY 3, 2024

Longer-form video formats on Instagram Reels, as well as TikTok, enable deeper storytelling, Lawrence added. You see this with the rise of ‘fediverse platforms’ like Mastodon and Bluesky, or with most Instagram users spending a majority of their time in the Stories feature rather than in feed,” Crawford said. “As

Entertainment 135

Entertainment Sports Niche Retail 135