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How customer-centric marketing fuels long-term success

Martech

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. Trust earned through marketing can vanish quickly if your product or service falls short of expectations. Implement and promote anti-counterfeiting measures as part of your brand story.

Customers 128
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How to Use Intrinsic Motivation to Improve Employee Performance

Hubspot

One analysis cited found that incentives targeting extrinsic motivations actually had a negative impact on employees' intrinsic motivation -- and this was particularly true where job tasks are interesting rather than boring. Instead, intrinsic motivators are the keys to success and improved engagement in the workplace.

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How AI can help create bespoke customer experiences

Martech

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. That bespoke experience is something more companies should work towards.

Customers 117
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Product reviews.

Niche 138
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Busting the myth! Advertising is the same as marketing 

Salesmate

Marketing, by definition, includes advertising, public relations, promotions, events, direct response and all things digital (marketing). In a basic way, advertising is a type of marketing, where you’re trying to get people to see your product or service via paid channels. Is advertising the same as marketing? Kent Lewis .

Intrinsic 110
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The Why and How of Successful B2B Communities

Heinz Marketing

Discover intrinsic motivation – When we’re part of a group, we’re more likely to show up and do what it takes to succeed. Until it gains traction, you’ll need to interact regularly to keep it active, encourage others, and promote growth. For example, how many ebooks have you read and promptly forgotten?

B2B 115
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Shoppers Are Budget Conscious This Holiday Season — Use Data To Turn Browsing into Buying

Salesforce

Despite this, only 32% of retail executives say they can turn profile information, purchase history, and service interactions into tailored experiences that make shoppers feel like VIPs. Money-saving promotional bundles. By ensuring your loyalty program delivers the best value exchange possible. The bottom line?

Retail 98